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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Shattering The Mold: Unleashing the Creator Economy in B2B Marketing

Duct Tape Marketing

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2B 81
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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

Today, we have invested in over 100 high-growth companies, some of which have grown to be household names with thousands of employees making a huge impact in the everyday lives of everyday people. . We invest nationally across Consumer and B2B software, while most of our investments are based in NYC, SF/Bay Area, and Boston.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Site traffic.

B2B 48
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video.

Video 129
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B2B SaaS Keyword Research: A Start-to-Finish Framework

ConversionXL

For SaaS companies, there are the obvious ones, like your brand name and product category (e.g., email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Take “proposal software” as an example.

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Simple And Effective Ways To Promote Your Business

YoungUpstarts

LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out. If your customer can take away something from their experience with your brand, they are more likely to remember your name. Then we come to good old-fashioned networking.

Database 164