ReadWriteStart

JANUARY 10, 2020

Online stores have massively penetrated this segment, making this concept come alive on the web. However, smaller brands can also deliver such an exquisite experience directly to customers, B2B, B2C, and even to non-fashion brands. Mostly, due to the constant inflow of new collection and a large SKU count.

Startup 78

Startup eCommerce B2C Metrics 78

Brandanew

MAY 14, 2015

That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales. Upselling is accomplished through having people understand your value in higher-value/additional products and services, and content marketing is an ideal way to communicate that.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Occam's Razor

DECEMBER 9, 2013

The picture above is from my first book, Web Analytics: An Hour A Day, from page 235. The cool thing about the web is that you don't have to do all of the above based on faith, you have a BFF in data! For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. This is John Jantsch, my guest today, Shama Hyder.

Engineer 64

Engineer SEO ChatGPT Channel 64

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. Next: : If you’re gonna go global, plan it from the start. Think global, start early. WhatsApp founder Jan Koum is an Ukranian immigrant, and I’m betting it had helped him realize the potential of going global from day one.

Brazil 158

Brazil Technical Review PR Development Team Review 158

Hearpreneur

DECEMBER 15, 2017

Thanks to Steven Randall, Vonya Global ! #8-Provide We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Thanks to Brad M.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

SEPTEMBER 15, 2014

Check with the web analytics tool you use, every single tool allows you to do this, though each has a nuance you have to absorb. You can track mobile websites just fine with your standard web analytics tool. It does not matter if you are a B2B or B2C or A2K, you will always see this. I kid a little of course. Use blue ink. : ).

Analytics 141

Analytics Metrics Mobile DC 141

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Not surprisingly from a global sports apparel producer, Adidas focuses its values on competition and winning, with a value-based marketing strategy called Own the Game. It does have global appeal and some success. They want to share your values.

Small Business 133

Small Business Marketing Japan Global 133

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. Listen to Outbound Squad, wherever you get your podcasts. This is John Jantsch. So there we are.

Community 83

Community Marketing Audience Networking 83

mashable.com

OCTOBER 5, 2012

Naming on the web is difficult because it’s a multiple-step process that’s a mix of art, science and pure perseverance. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Web Video Roundup. The Challenge of Naming.

Naming 84

Naming Startup Social Media RSS 84

Occam's Razor

NOVEMBER 18, 2014

For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. Let's go back to our table, and global oil consumption. We started with a table, global oil consumption, let's end with a table too. or you can consume them one at a time.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Here are three examples in which this heuristic is commonly violated in web design: Pop-up offers. Jakob Nielsen. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

The Next Web

DECEMBER 8, 2012

But connecting with consumers and brand advocates directly, in active online communities, is the real secret sauce, especially for B2C startups with an online presence. As a B2B or B2C business, why not spend time promoting the good work of your clients on social media? UN Foundation’s Global Good Challenge.

Community 141

Community B2C Social Media B2B 141

YoungUpstarts

MAY 6, 2012

Tradegecko offers a business-to-business web-based, mobile-friendly app that provides supply chain management for independent brands and their retailers. A web travel service that visualizes nearby destinations on an interactive map, so leisure travelers can browse by budget and book their next getaway in minutes, not hours.

Singapore 145

Singapore Asia Startup B2C 145

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit. Support undo and redo.”.

B2B 48

B2B Web Design B2C 48

Agile VC

MAY 7, 2014

The initial business, Alibaba.com, was a B2B marketplace to enable global buyers of manufactured goods to connect with Chinese wholesalers and suppliers of such goods. Tmall – this is the B2C marketplace, where large companies can sell directly to retail buyers. So just how big is Alibaba Group?

China 187

China B2B Flash IPO 187

Occam's Razor

FEBRUARY 28, 2017

That last bit I added above, Human, has meant many different things over the evolution of the web. I know Condé Nast does not leverage any of this because none of their platforms show any level of personalization, none of their offers for upping the subscription, none of their ads I see anywhere around the web, etc. That’s what I mean.

Metrics 60

Metrics Analytics Acquisition Naming 60

online.wsj.com

SEPTEMBER 23, 2012

Globaloney: Globalization Challenged. Consumer Services (B2C). Web Design/Tech Services. Globaloney: Globalization Challenged. WSJ Web Slice. LINKS TO ACTUAL PAGE CONTAINING WEB SLICE FUNCTIONALITY. Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Let's look at B2C companies. YouTube has 1.2 Those are some big gigantic numbers!

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

APRIL 27, 2019

Indeed, a CMO Council study from 2008 found that: Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more.

Customer 100

Customer Analytics B2C Conversion 100

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If your business, like ModCloth, has See and Think content strategies, you are ready to have a profit-busting, global-maxima-achieving marketing and measurement strategy. You are B2C or B2Q or Non-profit or an Adult-oriented business. micro-conversion).

Framework 163

Framework Marketing Metrics Audience 163

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts.

Software Review 48

Software Review North America Europe Metrics 48

Duct Tape Marketing

APRIL 10, 2015

Brands that elevate themselves up from the level of simply providing a service, to the heralded plateau of being a facilitator of emotion are the brands most likely to succeed in the global online community. I once watched an online B2C video advertisement that was over an hour long. to consume content that is much longer in length.

Advertising 28

Advertising Video B2C New York 28

VC Cafe

JANUARY 16, 2011

3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Designmantic Blog

MARCH 6, 2018

She has been ranked by Klear as one of the Top 1% of global Social Media Influencers and was B2B Marketing’s #1 Most Influential Woman in Martech. She is globally praised for being the founder of the top certified coaching program for women. Marsha Collier. Website: coolebaytools.com. Kendall SummerHawk. Shelly Kramer.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. B2B and B2C. Step #3: Web Analytics Analysis. Note that I’m not saying that tactics don’t work, but you shouldn’t think in terms of tactics.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MARCH 19, 2018

For our lessons today, I’m using an example that comes from analysis delivered by the collective efforts of a top American university, a top 5 global consulting company, and a major industry association. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. One final touch.

Analytics 130

Analytics Audience B2C Restful 130