Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Launch: set the campaign live.

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

AUGUST 5, 2013

It’s very easy, you only need to keep in mind a few rules: Ad copy (or email copy, or copy of whatever promotional channel you use) needs to match landing page copy. A metrics company! The green one was the banner ad: Whoa, really? Green/orange banner and dark gray / red landing page? Great stuff. 10 Ginzametrics.

Advertising 111

Advertising Bulgaria UAE Matching 111

ConversionXL

JANUARY 8, 2016

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Then add a visit filter to match viewing blog content.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. My blog has over 14000 subscribers, for example. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

MARCH 26, 2008

They might be there to look at your latest Blog Post, etc. You'll measure multi-channel impact, well beyond your website. Social Media Metrics / Blog Success: Social media sites are tricky because many traditional analytics tools and mindset fail at identify first what to measure and then at data capture.

Analytics 121

Analytics Conversion RSS Metrics 121

mashable.com

JULY 10, 2012

Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Blogging Lists. e-Commerce.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. However, if you have an interior design business, and it has both a blog and a store site set up under separate domains (i.e.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JUNE 11, 2014

That is where this blog post comes in. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). If you refuse to have a true mobile-awesome experience, at least suck-less by using responsive design - like this blog.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

APRIL 15, 2019

Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). But on this blog and in my newsletter I’ve shared enough strategies you should not use to slant data – use them. Don't compromise on your ethics.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

ConversionXL

JULY 3, 2019

Email is one of the few marketing channels that spans the full funnel. Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. Why do blog posts and email marketing tools continue to prioritize surface-level testing, like subject lines (i.e.

Email 121

Email Metrics Campaign Revenue 121

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. People like live chat ( highest satisfaction rating among support channels ). That’s what this post is about: looking inward instead of outward. Driving it is the UX.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

In the pursuit of sustainable and consistent ecommerce growth , we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. People like live chat ( highest satisfaction rating among support channels ). That’s what this post is about: looking inward instead of outward. Driving it is the UX.

eCommerce 95

eCommerce Mobile Conversion Design 95

ConversionXL

JANUARY 7, 2016

One example that comes to mind is metrics. What’s the one metric of success that will define your tests? As they wrote : “One way we guide experimenters away from cherry-picking is by requiring them to explicitly specify the metrics they expect to move during the set-up phase. Twitter does this to prevent HARKing.

Metrics 48

Metrics Architecture Programming Technical Review 48

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Turns out you have to click on the Unlocked green icon. Recently though, my aunt did not like the green color and I had to return it.

Design 86

Design Software Review Mobile Analytics 86

Occam's Razor

JANUARY 31, 2017

There is only one simple message above, and just two metrics that matter. It might take a second because of scale is different on both slides, but you'll ultimately get that the green bars are the same ones as before. Everything you see above is framed simply, it is pretty much the same data you saw in the green/gray bars above.

Audience 60

Audience Analytics Green Metrics 60

Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? People familiar with your brand.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

MARCH 7, 2016

But, first, as you've come to expect from this blog… Context…. While I'm pointing out Google+, this has been replicated on every social channel ( my LinkedIn influencer channel is another great example), every newsgroup, every other rented platform over time – all you need to do is look. Please do sign up.

Analytics 60

Analytics Marketing Metrics Audience 60

www.vccafe.com

MARCH 11, 2013

Based on the list posted on StartupWeekend Resources pag e and the TokBox blog. Website/Blogging. website/blog spelling checker. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Analytics blog â?? WordPress - king of blogging platformsâ?¦doubles another blogging platform. Wireframes.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

SEPTEMBER 21, 2015

This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!), Ex: Is the 2-in-1 green because it will add the most to the bottom-line? Old timey gas station pumps?

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 14, 2012

So let's fix that problem in this blog post. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. You can see that eBay (green) rose for a while but has been essentially flat.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

MARCH 15, 2016

Holistic, not one-off: Onboarding can take the form of knowledge center docs, blog posts, invitations from a friend, lifecycle emails, a well-timed phone call, etc. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start. For example, Facebook has a seven friends in ten days metric.

Mobile 48

Mobile Retention Email Software Review 48

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Startup Lessons Learned

NOVEMBER 26, 2012

FM KQED live-streams over the internet here : [link] Forum is also broadcast on Sirius XM satellite radio (channel 135 NPR Talk) I know for many of you 10AM is not the common time you're sitting by the radio with nothing better to do than call into a live radio show. There are several ways to tune in: In the Bay Area, tune your radio to 88.5

Lean 159

Lean San Francisco Houston Engineer 159

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. It’s also a great way to get inspiration for blogging. Building Metrics / Usage Reports / KPI 3. Those are the only 2 metrics you need initially. What’s the best way to commercialize a blog?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Why not find a BFF for your lonely metric and present something like this. I found a "you complete me" for my Visits metric, Bounce Rate. Or an actual outcome metric. 2: Join the PALM club.

Web 96

Web Metrics Analytics eCommerce 96

Startup Lessons Learned

SEPTEMBER 19, 2009

The EB-5 visa is designed for foreign investors to get a green card if they are willing to bring capital to the US and create at least ten full-time jobs. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.

San Francisco 150

San Francisco Founder DC Washington 150

Hearpreneur

OCTOBER 20, 2019

Thanks to Brad Leahy, Green ! #7- 10- Full-time blogging income. To build my blog into a full-time income within 2 years. Thanks to Margo Benge, The Creator’s Channel ! #12- For many startups, this can be some of the hardest money to raise because traditional metrics aren’t well established, yet.

Papua New Guinea 65

Papua New Guinea Hawaii Advisory Board Churn Rate 65

Software By Rob

OCTOBER 16, 2012

My onsite content strategy involves having an interview podcast (which I’ll address separately) a blog , a weekly 5 minute video and a weekly email. If you check out the Kiss Metrics blog for example it’s not all content about metrics, it’s all sorts of useful content for tech savvy website owners.

SEO 78

SEO Analytics Social Media Audio 78

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Here’s the text transcript as a blog post (warning – this is 40+ pages long!). Who here knows of my blog, www.Entrepreneurs-Journey.com? I’ve been blogging for four years, and this talk has very little to do with blogging, but that’s how I’ve established my business and built up a profile online. Hi everyone.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

crowdSPRING Blog

DECEMBER 13, 2018

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. You’re going to need some brand health metrics to track. Start by defining what metrics are important. 3) Develop personas for your target customers.

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

OCTOBER 19, 2010

I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 135

Analytics Web Non-Compete Campaign 135

www.igda.org

JULY 24, 2012

While this is indeed the metric that matters most to shareholders, its not terribly useful as a measure of productivity, especially daily or hourly productivity. In these clearest of possible conditions the ship made a planned turn out of the shipping channel and didnt turn back in time. Green, York University, Toronto, Canada.

Software Review 90

Software Review Technical Review Widget Los Angeles 90

Software By Rob

OCTOBER 16, 2012

My onsite content strategy involves having an interview podcast (which I’ll address separately) a blog , a weekly 5 minute video and a weekly email. If you check out the Kiss Metrics blog for example it’s not all content about metrics, it’s all sorts of useful content for tech savvy website owners.

SEO 27

SEO Analytics Social Media Audio 27