Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. And that's really the differentiator. They could go with, oh, we have to get really good at AI using it basically on your behalf, or We have to get really good at what differentiates us.

Artificial Inteligence 71

Artificial Inteligence ChatGPT Differentiation Technical Review 71

ConversionXL

MAY 25, 2016

increase in conversion rates. On-site and off-site user generated reviews both matter, and they both influence each other when it comes to conversions. In fact, Reevo found that the quantity of reviews alone correlates strongly with conversion rates: Image Source. At least in theory, it promotes meritocracy.

Software Review 80

Software Review Conversion Video SEO 80

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Both Sides of the Table

AUGUST 17, 2014

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks. I’ll try to do a future blog post on some of my insights in watching Nanea enter the role and how the founders enabled her success. Company Organization. Have a listen and see for yourself.

Technical Review 315

Technical Review Leadership Engineer RSS 315

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

MAY 27, 2022

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Its blog , for example, is driven by its team. Someone who prefers to read might download an ebook after reading a blog post. The message.

Demand 115

Demand Affiliate Audience Leadership 115

Both Sides of the Table

JUNE 22, 2021

You can listen to the entire conversation above or via this link , but I also wanted to highlight one topic we discussed that I feel strongly about, which is how I think enterprise sales and venture fundraising are basically the same muscle. And again, just like in enterprise sales, this is all about differentiation ?—?what Why Buy Me?

LP 375

LP Southern California Los Angeles Differentiation 375

ConversionXL

OCTOBER 7, 2021

Dig into conversations your customers are having with sales reps and customer service teams to find out: What problems they’re facing What help they need to solve these problems How your product is helping What more your product can do What customers like and dislike about your product Which other tools they use. Researching your audience.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

JULY 27, 2015

I’ll show you five reasons you should care about accessibility and seven ways a more accessible form will increase your conversion rate. In addition, better user experience equals reduced friction, boosting conversions and revenue. 7 ways steps to more accessible forms (that will boost your conversions too). Let’s get to it.

Conversion 48

Conversion Software Review Technical Review HTML 48

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Both Sides of the Table

JANUARY 28, 2012

” Part of the beauty of blogging that in two sittings Fred was able to influence what was built over the next 12 months. I’ve wanted to write a blog post called “Mobile Second” for a long time to make this point more forcefully. This increases conversions of items shown to you. then mobile is awesome.

Mobile 334

Mobile Web Software Review San Francisco 334

ConversionXL

JANUARY 16, 2019

Conversational marketing. Drift “conversational marketing” 0.70 Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.)

Naming 119

Naming Conversion Flash Cofounder 119

Both Sides of the Table

MARCH 24, 2014

It turns out it actually takes time to build a high-growth business with differentiated intellectual property and roll out large, enterprise-class marketing solutions. “Ok, so this guy can write a blog and source deals but can he make any money?” 5 years ago. The monkey on my back. ” Yup. Heard that knock many times.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. In another example, let’s say most of your acquisition comes through organic search, but conversion rate to signups is lower than you’d expect. This channel would become a priority, and you’d design experiments to improve on-page conversion rates. The results?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

NOVEMBER 19, 2019

Differentiating our product. We also found out why people switched from Slack, which became the first of two ways we sought to differentiate our product. The low price point became the way for us to differentiate our product for new users who were less willing to make a financial commitment on a new system of communication.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

ConversionXL

APRIL 27, 2019

The following checklist is a summary of key elements that will help you get more online sales (or whatever conversion you’re after). Additional reading : The Buyer Persona Manifesto (PDF); How Buyer Personas will Rock the Conversion Rates of your Landing Pages (webinar). A key ingredient of high conversions is relevant traffic.

Sales 128

Sales Conversion Design Video 128

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Blog posts. Some 55% of marketers claim that blogging is their top inbound marketing priority.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

JUNE 15, 2021

traffic, engagement, conversion, sharing). It also demonstrates how important storytelling is to their brand identity and differentiation strategy. It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Conversion—Influence a purchase.

Audience 153

Audience Retention Campaign Video 153

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients.

Customer 101

Customer Differentiation West Virginia Campaign 101

ConversionXL

APRIL 18, 2017

Offer conversion optimization services? There’s blogging – my top choice, but also podcasting, YouTube, Snapchat, Instagram, etc. Though, blogging has the benefit of SEO, which lasts a lot longer than other channels. If you don’t know where to start building a name for yourself, guest post for the CXL blog.

Conversion 87

Conversion Framework Revenue Analytics 87

YoungUpstarts

MAY 11, 2016

New domain extensions enable you to promote your campaign with a playful domain name that illustrates your brand and creates better brand recall and a stronger call to action that should translate into an increased conversion or response rate. A company’s online presence is often spread across several different platforms.

SEM 100

SEM Los Angeles Software Review Naming 100

ConversionXL

JULY 21, 2022

So the brand experience on Twitter is not joined up with Facebook or LinkedIn, and content is often pushed out to each platform with no differentiation or personalization. This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. Use data to identify channels.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

MAY 19, 2020

Evaluation , where differentiation between competitors must occur. But do look for opportunities to use it to differentiate yourself and to communicate or reinforce your value proposition. The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them.

Differentiation 129

Differentiation Sales Email Metrics 129

The Next Web

FEBRUARY 1, 2014

It’s critical that you continually move past your job description and contribute to the industry conversation on a larger scale. Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. Write consistently. Use social media to answer questions.

Leadership 146

Leadership Marketing Social Media Audience 146

ConversionXL

APRIL 1, 2019

Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. If you categorize your posts into beginner, intermediate, and advanced topics, which segment generates the most conversions? Eat your own dog food.

Technical Review 133

Technical Review Marketing Software Review Audience 133

Duct Tape Marketing

FEBRUARY 15, 2024

These sorts of things are still applicable, but now with the advent of ai, we need to find ways to differentiate your website to make it seem like it's handcrafted, it's fact checked, it is authoritative and trustworthy. So that's where the experience of a human really differentiates. So there's that.

SEO 58

SEO ChatGPT Technical Review Search 58

YoungUpstarts

NOVEMBER 16, 2014

A key collective intelligence differentiator is social perceptiveness: team members’ ability to ‘read the mind of others in their eyes.’ Building learning organizations will require what I call “learning conversations.” Critical to small team performance is collective intelligence. Women generally score higher on this skill than men.

Technical Review 174

Technical Review Artificial Inteligence Leadership Cofounder 174

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Why conversion attribution starts with traffic attribution.

Analytics 118

Analytics Campaign Email Channel 118

ReadWriteStart

FEBRUARY 24, 2023

On Mondays for example, you might spend time writing blog posts, on Tuesdays you might schedule all your meetings, and on Wednesdays, you would do marketing. Due to the large number of items on your calendar, it may be difficult to differentiate them quickly. Additionally, refocusing on your next task requires time after the meeting.

Software Review 148

Software Review Artificial Inteligence Matching Restful 148

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time.

Technical Review 103

Technical Review Agile Analytics Conversion 103

Both Sides of the Table

JUNE 4, 2013

I recommend you read Fred Wilson’s recent blog post about the need for a well articulated business strategy before pushing a particular business model. I found myself in violent agreement with Fred’s blog post(s). He then brought her to board meetings so nobody could accuse him of not having a business model.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

ConversionXL

SEPTEMBER 6, 2018

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why sitelinks matter for conversions. Google’s own research has shown that, compared to non-branded keywords, brand keywords have a 2x higher conversion rate. Why sitelinks are critical for mobile conversions.

Curation 100

Curation Conversion Search Mobile 100

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.

Social Media 117

Social Media Employee Media Programming 117

Both Sides of the Table

MARCH 27, 2011

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Startup 373

Startup eCommerce Audience Community 373