Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Look at their social media response here (was there at the time): OMG!

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YoungUpstarts

AUGUST 14, 2013

Can you make money on social media? Drawing heavily from Robert Cialdini’s seminal work on influence , the book infuses insights from behavioural psychology with the emerging phenomenon of social shopping. To do so, the authors propose “20 secrets for turning social media into social sales”, namely: 1.

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Version One Ventures

JANUARY 29, 2019

We at Version One are becoming increasingly convinced that stronger local communities can help solve many of the problems we are currently facing. Second, they need a community leader who will take the initiative to find a solution. Several tools already exist to help local communities become stronger. Is our neighbourhood safe?

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Startup Professionals Musings

JULY 6, 2020

A while back I found a great book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.

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Duct Tape Marketing

OCTOBER 13, 2014

How to Create an Effective Social Media System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. When you view social media use in this light another long-standing assumption falls by the wayside – the fact that you can’t or shouldn’t sell using social media.

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Hearpreneur

APRIL 10, 2024

So service businesses like ours need to embrace these changes and give people the opportunity to book a service over the phone, through online booking with a choice of dates and times, via messenger or social media. Don’t forget to join our #IamCEO Community. Thanks to Bobby Lawson, EarthWeb ! #12-

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ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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YoungUpstarts

MAY 25, 2015

From the latest, greatest seminar to the must-read book of the year, behind every incredible launch, high-profile event, or flying-off-the-shelves publication sits a grinning public relations (PR) and marketing expert. But one area that PR pros particularly excel at is helping authors with book marketing. Your social media.

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ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

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thebarefootvc

DECEMBER 16, 2011

Women Rising: Microfinance institutions have known for years that women have higher repayment rates than men and that women are more likely to invest the borrowed capital back into their families and local communities. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience.

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Startup Professionals Musings

JULY 21, 2018

A while back I found a great book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.

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ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

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Start Up Blog

APRIL 28, 2011

Unlike previous generations young Australians are participating in community activity, many of which do not involve any economic incentives. We are more interested in a niche fringe community than a mass event. Mass media, top 40, stadium ethic and the horrible idea of the Grand Prix is out dated. With a social bent.

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This is going to be BIG.

SEPTEMBER 22, 2023

Actually, I think the best analogy for a social media strategy looks something more like this: If you’ve never seen The Price is Right’s Plinko game, it’s highly entertaining. They could be curated lists of things you’ve read with little blurbs sharing what you learned or why you think something is interesting.

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Startup Professionals Musings

JULY 15, 2016

I recently found an interesting book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.

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ConversionXL

OCTOBER 14, 2020

mentions on marketing sites, social media presence, recent presentations, etc.). Then, we used that expert seed list to gather opinions on which people, sites, and books all marketers should listen to, read, or watch. Top marketers rely more on people, not websites, to curate content. So what did we learn? Image source ).

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mashable.com

JUNE 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Pros: There’s no registration required, and the site maintains a sizable community of experienced coders who are up for side projects.

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Feld Thoughts

JUNE 22, 2012

By day he works on web and social media for HP. I’m a huge fan of William and his writing as you can see from my review of his book Avogadro Corp. In it, I examine how the hobbyist community is now building inexpensive unmanned aerial vehicle auto-pilot hardware and software.

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Startup Professionals Musings

JULY 12, 2015

I just finished a new book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools and navigators that can help all of us learn how to learn in this rapidly changing world of new opportunities.

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Startup Professionals Musings

MARCH 13, 2011

These trusted sources are a new breed of professionals who may soon carry the new title of “information curator,” evolved from the “museum curator” role, where a domain expert filters and communicates the important elements of a past civilization or technology. and books for entrepreneurs like “Think and Grow Rich.”

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YoungUpstarts

MAY 24, 2012

To win over increasingly cynical consumers who expects nothing less than total transparency (fueled by the openness of the social web), what should companies and businesses do? Create content/actions/tools/events/communities to draw people to this idea. Use mass communications to amplify to a wider audience.

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Hunter Walker

FEBRUARY 4, 2014

Yet the Strand is still strong, adapting with their customers and utilizing social media to connect with their community. Founded in 1927, the Strand’s first home was on 4th Avenue in Greenwich Village, in an area then called Book Row. Most of these books by the foot customers begin their orders via our website.

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Occam's Razor

JUNE 4, 2018

Below is a collection of nudges, curated from my global experiences, influenced by research and data I’ve access to. The last couple of months have not been great for social networks. A minority might believe that the whole social media thing is going to die. Community and sharing are core to who we are as humans.

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Duct Tape Marketing

OCTOBER 6, 2015

How to Make Community the Secret To Success written by John Jantsch read more at Duct Tape Marketing. The word community has been with us for centuries. A town, a church, a school, a collection of hobbyists, have all long been identified as communities. A community, as described above, can serve a business in a number of ways.

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Hearpreneur

SEPTEMBER 20, 2023

Though customers were going to social media and blogs for information, brands still insisted on advertising in magazines and billboards. I currently have an Amazon Bestseller book titled ‘The Broken World of Education,’ that scrapes the surface of current issues and offers suggestions. Thanks to Andre Oentoro, Breadnbeyond !

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YoungUpstarts

AUGUST 2, 2015

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts? Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization. Use social networks to engage with community. Consideration?

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Duct Tape Marketing

APRIL 11, 2022

I like to group client referrals into four main types; direct, implied, tangible and community. You can also publicly thank them through your newsletter or on social media. If you want a deeper understanding, I talk more about ecosystem balancing in my book, The Ultimate Marketing Engine. How can you make them successful?

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Duct Tape Marketing

FEBRUARY 10, 2014

A Total Content System TM approach allows you to plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce. It might be helpful to think about it like a book. October – Community practices. November – Social media. Curate a Scoop.it

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ReadWriteStart

OCTOBER 27, 2011

For more information on this or inspiration check out one of my favorite marketing books, Seth Goodin's Purple Cow which he describes as: "(A) plea for originality, for passion, guts, and daring. Aggregate and curate to reinforce. Refine your personal elevator pitch. This is not a new recommendation.

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This is going to be BIG.

JULY 8, 2019

Just the immediate priorities seem to take up more than one person’s potential working hours—so it’s no surprise that when it comes to something like social media, many founders have trouble making it a priority. The Base Layer The very basic level of participation on social media isn’t posting—it’s listening.

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The Next Web

OCTOBER 31, 2012

Club W: service that provides curated, personalized wine subscription. Hunie: community for designers to help them get feedback from their peers. iDreamBooks: the Rotten Tomatoes for books. Qual Canal: service that allows you to track conversations about TV shows in social media. Iconfinder: site for icons.

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Start Up Blog

JUNE 22, 2015

New Book – The Great Fragmentation – out now. Yes, things are changing at a rapid pace, but it’s never been more possible to up-skill, re-skill or new-skill in the history of humanity.

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This is going to be BIG.

JUNE 8, 2011

I've been very lucky over the last six years of being involved in the NYC innovation community to meet some fantastic folks. By the way, I didn't add social media as a tip because, if you're reading this blog, you probably already use it. and if you don't understand the value of Twitter, blogging, etc. 1) Be Discerning.

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