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14 Entrepreneurs Share Their Views on Writing a Business Plan or Not

Hearpreneur

In the realm of great business ideas, a well-crafted business plan takes center stage. It's your persuasive pitch to potential investors, outlining your startup's objectives and profitability strategy. As a dynamic document, it remains rooted in your business's core objectives while flexibly responding to change.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Every business needs leads. Account-based marketing (ABM) and lead generation both offer a way to do this. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing is a team sport. ABM treats each account as a target market. The result?

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Introducing Lean Planning: How to Plan Less and Grow Faster

Up and Running

Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. It focuses on taking small steps, reviewing your results, and creating incremental improvements—all while reducing your risk of failure. Review your results.

Lean 134
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

You’ve just bought something that looked perfect online and you can’t wait to get it in your hands. Take a moment to pause and think about that last bit: How long would you actually be willing to wait to get your item? For the vast majority of products—whatever your target market — people are willing to wait about two days.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

But in business, you want a lot of partners. However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. 2) Market .

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113
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Introducing Lean Planning: How to plan less and grow faster

Up and Running

Lean Planning is a set of tools for discovering a business model that works, building an action plan to test your assumptions, creating financial models and a plan for a viable business, and tracking your performance so you can adjust your plan on the fly, quickly and easily.

Lean 147