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How to Use Your Business Plan to Create an Awesome Company Name

Up and Running

Everyone knows that a business name is important. A great name like PayPal can introduce your company, hinting at what makes it unique and interesting. PayPal is a payment solution with an upbeat brand and uniquely easy user experience—their name brilliantly captures this value proposition. Why do we exist?

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How to Write a Business Plan for an Outpatient Medical Practice

Up and Running

If you’re thinking about starting an outpatient medical practice, one of the first things you should do is write a business plan. There are a few different types of business plans , depending on how you intend to use it. There are a few different types of business plans , depending on how you intend to use it.

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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

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Tips for Writing a Successful Business Plan for a Daycare Center

Up and Running

Working out a business plan for your daycare center can be a challenge. As someone who owns eight successful daycares in the Chicago area, I know the strategies and approaches that work when it comes to developing a sound business plan for a daycare center. Are you in a bedroom community of a nearby city?

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How VCs, Accelerators, and Coworking Spaces Put Communities in Buildings vs. Buildings in Communities

This is going to be BIG.

I'll bet you don't know where the Center of NY's Tech Community and Center of Creativity is. In fact, it is "well-known internationally as the original home of New York's technology community.". Names like Sun and Cornell (ironically, given the new tech campus) were brought in to try and tech-ify NYC's downtown area.

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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.

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A Visit With the European Startup Community

Gust

Two hundred angels, entrepreneurs and members of the startup community attended this inaugural event. Topics of conversation included how to identify fundable companies, trends in funding, business plans, and pitching to investors. A two hour ferry ride across the Bay of Finland carried us from Tallinn to Helsinki.

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