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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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30 Entrepreneurs Reveal the Pivots They Are Making in Their Business in 2023

Hearpreneur

When I do this, they come back to me again and again—and they refer me to others. A major pivot we are undertaking next year is transitioning our focus from recipe curation to recipe creation. But as I've grown my business, I've realized that this is a huge opportunity for me to create a much more personal connection with my clients.

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The One-Week Social Selling Action Plan

Duct Tape Marketing

Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals. Click rates.

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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. “ Social Marketology ” provides a useful and practical reference for folks tasked with social media marketing in their organizations.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

We’ve run enough campaigns to known that users have been tolerant of authentic ads. See Fred Wilson’s post on Twitter referring traffic. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers.

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5 Ways to Use Tech to Improve Customer Satisfaction

Women Entrepreneurs Can

Paldesk launched pop-ups in their latest releases, successfully incorporating ideas generated over regular 2-month long survey & customer feedback campaigns. By carefully curating continuous round-the-year online surveys and live chats, you can identify what customer pain points come up repeatedly and include them in your FAQ page.

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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SocialMatters.ai