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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before.

Campaign 130
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. Building new revenue streams in an untapped channel, like content marketing or email marketing. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework.

Marketing 115
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The Top 5 Advertising And Paid Media KPIs To Track In Your Campaign Dashboard

YoungUpstarts

To track the success of your campaign, it is essential to use data-driven insights. However, depending on the campaign dashboard that you use, the number of Key Performance Indicators (KPIs) you can track can seem overwhelming. Setting goals: following the SMART framework. You may have heard of the SMART framework.

Campaign 179
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Marketing Project Management: A Reliable, Reusable Framework

ConversionXL

You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. Hardly any prospects are opening your emails. The wrong answers would be: “I just assumed prospects would open my emails.” “I Vote and decide on your campaign content, channels, and tactics based on ideas pitched in Phase 2.

Framework 114
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B2B SaaS Keyword Research: A Start-to-Finish Framework

ConversionXL

Before you kick off a link-building campaign or invest in creating quality content, you need to understand where the volume is, how competitive terms are, and the intent behind those queries. email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. What is the SEO pyramid?

Framework 123