Occam's Razor

OCTOBER 14, 2014

Outcomes of the conversations with your Finance team and Sr. Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Even if they give you conversion rate benchmarks. Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags.

Analytics 133

Analytics Vertical Metrics Web 133

Lightspeed Venture Partners

OCTOBER 5, 2013

Joe Lonsdale (co-founder of Palantir, Addepar and Formation8) kicked off a meaningful conversation with us on building multi-billion dollar businesses in big data at one of our recent Lightspeed Dinner Series events this week. Its clear we need to have more of these types of conversation and we plan to do so frequently.

Cofounder 167

Cofounder Vertical Algorithm Government 167

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Before running your first experiment, take these three steps: define your growth model, map the customer journey , and prioritize your channels.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Suggested videos encourage people to increase their watch time not just on your channel but on the platform as a whole. But DailyMotion’s geographic distribution of users doesn’t mirror YouTube, especially within the United States.

Hosting 127

Hosting Video Technical Review Software Review 127

Start Up Blog

JANUARY 29, 2012

Innovate radically to invent new ways to distribute consumer goods. What brand marketers must do is be part of important conversations with their audience. Brands that have a share of voice in the new media landscape will be ready to participate in emerging distribution channels when they arrive.

Australia 93

Australia Distribution Asia Channel 93

ConversionXL

JANUARY 14, 2020

It’s more than just a distribution channel. No conversation in SEO can exclude user intent. on Twitter or Facebook can lead to interesting conversations. If successful, feature-driven SEO opportunities can help a company expand vertically, by targeting more verticals, or horizontally, by offering new services.

SEO 159

SEO Framework SCRUM Search 159

Duct Tape Marketing

FEBRUARY 16, 2022

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. John Jantsch (07:59): So there in the agency world, there's a lot of conversation around retainers versus project work.

Framework 78

Framework Vertical Hosting Networking 78

Duct Tape Marketing

AUGUST 25, 2022

7:59] In the agency world, there’s a lot of conversation around retainers versus project work — what’s your take on which path to go down? [12:49] It doesn't have to just be a vertical. So there in the agency world, there's a lot of conversation around retainers versus project work. I mean, where do you fall on?

Marketing 82

Marketing Framework Vertical SEO 82

justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

Vertical 44

Vertical Lean Channel PR 44

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. Think; custom stock photography. Consumers like being noticed by large corporations.

Software 49

Software Marketing Entrepreneur North America 49

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Do consumers know who you are? Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Steve Blank

AUGUST 20, 2009

Some of the conversations went like this: Startup 1 Entrepreneur -“I’m competing against Company x and have been following the Customer Development process and I’ve talked to lots of customers.” Do you know have they distribute their product? Me – “Have you used Company x’s product? Do you know how they create demand?

Silicon Valley 206

Silicon Valley Startup RSS Customer Development 206

pandodaily.com

JULY 18, 2012

The conversation we had about why Ruxin decided to start it reminded me — almost verbatim– of that conversation I had with Shellhammer and Goldberg weeks earlier, not to mention my own thought-process in starting PandoDaily. Follow conversation. 25 comments. 0 people listening. Comment help. Get Livefyre.

Entrepreneur 45

Entrepreneur San Francisco Silicon Valley Technical Review 45

YoungUpstarts

APRIL 28, 2020

While our previous logo was a vertically-angled rocket ship, the new one – which features a box instead of a rocket – shows that we’ve reached a steady trajectory after take-off and demonstrates clearer how we help our customers. How will you communicate the decision to rebrand? Rebranding is never a single announcement.

Social Media 191

Social Media Channel Vertical Partner 191

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. It seems like businesses who focus on finding their repeatable and scalable sales model first get to revenue more quickly and the funding conversation becomes much easier.

Lean 260

Lean Silicon Valley Startup RSS 260

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

Rob Go

AUGUST 21, 2013

Product / Distribution Fit. My friend Brian Balfour wrote a blog post yesterday about emerging distribution channels and how they impact innovation. One point he makes is that in even established vertical, new companies tend to rise on the back of new distribution channels. Seed stage founder heuristics.

Distribution 48

Distribution Founder Product Seed Stage 48

Austin Startup

AUGUST 7, 2017

Some businesses can service all four cities with a single distribution hub in one of the cities, making it a unique market for launching new businesses. That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. The Internet is full of great videos and blogs.

Texas 97

Texas San Antonio Houston Dallas 97

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Some technology vendors are providing options to limit distribution of confidential information from GP reports. the Untouched Vertical. DRM services to help with this goal include Blackberry Workspaces and Citrix ShareFile.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Steve Blank

MAY 7, 2009

I Hate Business Plan Competitions Yet this same conversation reminded me why every time students at Berkeley or Stanford tell me they’ve entered a technology business plan competition, I question whether they are wasting their time. I now think that was a mistake. You’ll learn a lot.

Business Plan 156

Business Plan Silicon Valley RSS Venture Capital 156

Duct Tape Marketing

NOVEMBER 24, 2021

17:11] There are a lot of brands today that are direct to consumer – how has distribution changed? [20:10] Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing. John Jantsch (17:11): Well, let's, let's talk about how distribution has changed.

Networking 88

Networking Early Stage Distribution Hosting 88

ConversionXL

DECEMBER 3, 2018

Content, including articles, guides, and case studies, can still generate prospects and customers consistently—you just need to approach distribution from a different angle. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. The co-commerce era is here and defined by the 3 C’s – Collaboration, Conversations and Creativity. The top down era of one size fits all. And now it is over. It’s the next phase of D.I.Y:

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

Austin Startup

MARCH 7, 2018

janryan (@janryan) | Twitter Kerry Rupp Kerry is a Capital Factory Mentor and founding partner of True Wealth Ventures, an early-stage venture capital fund that invests in women-led companies in the sustainable consumer and consumer health verticals.

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

VC Cafe

APRIL 15, 2024

Initially, many publishers were slow to recognize the internet’s impact on their business model as distribution and the classifieds and ad worlds split – or what Ben Thompson calls the “ Great Unbundling ”. Especially 1:1 conversations are interesting, changing the relationship between media and the consumer from 1:many to 1:1.

Generative AI 142

Generative AI Media Artificial Inteligence Vertical 142

Occam's Razor

FEBRUARY 9, 2015

In this case, a simple distribution of overall search traffic and the amount that is coming via paid search. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. It shows Traffic Share and distribution of the share.

Metrics 60

Metrics Analytics Non-Compete Search 60

Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. A few years ago Jonah acquired Ze Frank’s video production company and the two of them have really built an enormous video production & distribution business.

Media 210

Media Los Angeles Russia Viral 210