Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 66

Channel Acquisition Framework B2B 66

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Cost per conversion. It has 7 main categories, as follows: Social media marketing. Email marketing. Social reach.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Hearpreneur

MAY 31, 2020

With doctors offices closing and tradeshows being cancelled, we’ve looked to social media as our main networking channel. We typically wait until after the first two to three months of results, but this is by far the highest converting channel and it works without fail. Thanks to Richa Pathak, SEM Updates !

Networking 144

Networking Entrepreneur Social Media Channel 144

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If the CAC is above the LTV, but not too much—there’s some potential in this channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). You can’t manage what you don’t measure.

Social Media 120

Social Media Media SEM Startup 120

Startup Lessons Learned

NOVEMBER 7, 2008

We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Dont worry about selecting particularly good keywords, if youre new to SEM. Just load them all in and choose a low cost-per-click. We finally settled on a $1.99 Just put in your credit card.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

Startup Professionals Musings

DECEMBER 7, 2010

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 235

Marketing SEM Startup Viral 235

Steve Blank

APRIL 15, 2011

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. Veritas , the team building a low cost, residential wind turbine. The results were disappointing.

Customer 252

Customer Cloud EC2 Channel 252

Gust

MARCH 9, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. Get exposure for your expertise.

Marketing 146

Marketing SEM Viral Social Media 146

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. What are your hypotheses around customer acquisition costs? How does it differ on the web versus other channels? Get real costs from suppliers.

Wiki 312

Wiki Lean Management Business Model 312

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. To learn more about SEO and PPC marketing, read 10 Practical Small Business SEO and SEM Marketing Tips. Online Marketing.

Small Business 107

Small Business Marketing Affiliate PPC 107

Seeing Both Sides

FEBRUARY 25, 2016

Cost to execute the test. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Cost to execute the test. Growth Managers also need to be fluent in the full spectrum of acquisition channels at their disposal. James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

This is going to be BIG.

JULY 26, 2010

The only concern was that they didn’t know what their cost of customer acquisition was, nor did they which channels would be most effective, or how much they could acquire out of each channel. You can spend the next six weeks trying out a bunch of different channels and seeing what works, which is what we recommended.

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

Startup Lessons Learned

SEPTEMBER 7, 2008

It seems many startups these days are under a lot of pressure to outsource their development organization to save costs. I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers).

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Brandanew

OCTOBER 28, 2015

How do we manage quality of brand experiences through another new channel? Before you add another tactic and channel reflect on what you’re providing to the listener. I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. Remember, podcasts are high quality channels.

Audio 100

Audio Audience Channel SEM 100

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

mashable.com

MAY 28, 2010

You're going to spend many multiples of what the domain name would have cost you to create brand recognition. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. But don't take my word for it.

Naming 94

Naming Technical Review Social Media Startup 94

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”

PPC 81

PPC Small Business Management Advertising 81

Austin Startup

MARCH 26, 2019

You just spent a few thousand dollars on advertising and your paid customer acquisition cost (CAC) numbers tested well relative to your best guess for customer lifetime value (LTV). All else being equal, the incremental cost of acquiring the next customer will always be higher than the last. How will you take advantage of SEO and SEM?

Technical Review 49

Technical Review Software Review China Acquisition 49

crowdSPRING Blog

DECEMBER 8, 2013

For companies dependent on local customers (talking to you Mom & Pop retail store) the US Post Office offers a fantastic product that allows you to target customers (existing or potential) via their zip codes, their streets, or their addresses at a very low cost.

Small Business 85

Small Business Startup Campaign SEM 85

Cracking the Code

NOVEMBER 25, 2015

You need to have identified acquisition channels (SEM, Facebook, offline…) at a reasonable cost with payback typically in less than nine months. It is very important to assess your cost of capital and how much burn you can afford. This should give you a good idea of what to expect. Make sure your approach is scalable.

Europe 48

Europe Italy Spain SEM 48

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot. Create Your Website.

Small Business 84

Small Business SEM SEO Social Network 84

Both Sides of the Table

MARCH 11, 2011

He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! The Wedding Channel.

Product 350

Product Tuvalu Dilution Incubator 350

ConversionXL

JULY 19, 2016

Reduce the Costs. Costs Reduced. Dealing with a lot of segments and messages didn’t let us coordinate retargeting campaigns in social or SEM. In that sense, keeping things simple might actually lead to a better end result because you are able to include more teams/channels in your campaign. The Research. Conclusion.

Email 48

Email Campaign Metrics SEM 48

Both Sides of the Table

MARCH 1, 2011

If you’re different the “normal channels&# of success will tell you “no&#. Scooter went the extra mile, didn’t take no for an answer and even fronted all of Justin’s costs to get him to come to Atlanta. These things don’t happen by accident. Either you’re uber talented or join somebody who is.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of my CEOs pointed out to me at a board meeting last week: “Our average customer acquisition cost (CAC) is irrelevant for the future. in 2012.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

Duct Tape Marketing

NOVEMBER 10, 2015

The question is what is not measuring costing you in terms of wasted money and lost opportunity? It’s a great deal like cost to acquire a new client. Tools like SEMRush and MOZ can give you lots of information about SEO and SEM – things like keyword ranking, backlinks, and even AdWords spend.

Metrics 28

Metrics Small Business Analytics SEM 28

Occam's Razor

JULY 1, 2008

Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). Or help someone learn about your company and then apply for a job (saving you $2,500 in recruiting cost per person!). Two words: Primary Key. Really not a big deal.

Analytics 116

Analytics Conversion Campaign Redemption 116

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. Omni-channel and social savvy —they’re a versatile marketer. They should know how to implement marketing tactics and strategies across all marketing channels: email, social, paid, SEO, and content. When you’re constantly fixing mistakes and putting out fires.

Hiring 83

Hiring Management Marketing Social Media 83