Steve Blank

MARCH 8, 2011

It was designed to bring together many of the new approaches to building a successful startup – customer development, agile development, business model generation and pivots. Even if they did, what if the assumption – that we had developed a better approach to teaching entrepreneurship – was simply mistaken?

Lean 303

Lean Business Model Customer Development Guinea 303

Steve Blank

APRIL 7, 2020

The key principles of customer development are: There are no facts inside the building so get the heck outside. You can test your hypotheses with a series of experiments with potential customers. So the next best thing is a Video Teleconference. Video Teleconferencing is Your Virtual Friend. Lessons Learned.

Customer 418

Customer Business Model Restful Video 418

Steve Blank

OCTOBER 31, 2014

For example, one of the critical business model hypotheses they could test locally is Product/Market fit – the connection between their Value Proposition (what product or service they were building) and the Customer Segment (who they were building it for.). Identify activities/resources/partners locally and then globally. sales office.

Global 335

Global Australia Silicon Valley China 335

Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. This is more challengine than it appears, and method of insulation is supporting varied input channels.

Silicon Valley 248

Silicon Valley Non-disclosure Agreement NDA Startup 248

Steve Blank

JULY 13, 2021

Business plans presume that building a startup is a series of predictable steps requiring execution of a plan which assumes a series of known facts: known customers, known features, known pricing, known distribution channel. The reality is that most business plans don’t survive first contact with customers. experiential.

Lean 436

Lean Agile Business Model Business Plan 436

Steve Blank

FEBRUARY 19, 2014

If you can’t see the video above click here. All of sudden what was an additional engineering and development effort now became a small, variable cost. As a bonus it meant the 1,400 aerial applicator companies could be a potential distribution channel partner. Customer Development Teaching Technology'

Customer 320

Customer Algorithm Customer Development California 320

Steve Blank

OCTOBER 3, 2014

The Customer Development process, this relentless drive to turn hypotheses into facts is what makes this learning so rapid. At week six they were trying to figure out their distribution channel ( here ) after another pivot. By week eight they were learning who they needed to partner with (see here ).

Lean 277

Lean Silicon Valley Customer Development Incubator 277

Steve Blank

DECEMBER 26, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter : Customer Discovery in Digital Health. Here’s their 2 minute video summary.

Lean 241

Lean Customer Development Video Early Stage 241

Steve Blank

MARCH 7, 2012

The premise of the class is that startups, are not about executing a plan where the product, customers, channel are known. We trying to teach students a methodology that combines customer development, agile development, business models and pivots. Don’t miss their video of the product below.

Lean 260

Lean Business Model Agile United States 260

Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 134

Silicon Valley RSS California Customer Development 134

Steve Blank

FEBRUARY 3, 2015

Their sales had given them some real data on three potential distribution channels: direct to consumer, brick and mortar retail, retailers. But they had minimal understanding of their target customer segment(s), and in the relentlessly direct nature of the class, we let them know it. What Do You Mean You Only Spoke to 1 Customer?

North America 120

North America Lean Customer Development Distribution 120

Rob Go

SEPTEMBER 9, 2013

Lean Startup Circle Boston – Meetup dedicated to the lean startup and customer development methodology. Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Clypd – Video Advertising (backed by Atlas, DataPoint, Boston Seed). Coworking Spaces and Accelerators.

Boston 71

Boston Technical Review Community Cofounder 71

SoCal CTO

JUNE 9, 2010

The video is only 16 minutes long and it is well worth the time. They’re deep into Customer Development ,” he said. Tech support keeps angry customers at bay while having no power to effect change. It's a great talk. saw Jack Dorsey give this talk at The 99% Conference last month. It's a great talk. Here’s why.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

Steve Blank

NOVEMBER 8, 2010

In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. Video Recording. Recording video on magnetic tape was developed in the mid 1950’s by Ampex, and had evolved into a consumer-friendly cassette by the late 1960’s.

Hockey Stick 275

Hockey Stick Customer Development Silicon Valley Networking 275

Up and Running

NOVEMBER 10, 2015

” As the managing editor of Bplans, I’ve had the good fortune to learn about business via the content we share; through interviews with LivePlan customers and other business owners; and thanks to brilliant, informal coaching from people like Tim Berry, Noah Parsons, and the rest of the executive leadership team at Palo Alto Software.

Curation 60

Curation Lean Software Review Finder 60

Steve Blank

JULY 9, 2009

Unfortunately, while I had gone through phases of video game addiction in my life, in no way could I be described as even a “moderate hard-core gamer,” which ruled me out as a domain expert. So I got out out of the building to meet and understand our customers and distribution partners.

Silicon Valley 151

Silicon Valley RSS California Video 151

Steve Blank

APRIL 5, 2010

Students formed teams, came up with a business idea then talked to customers, vendors and sales channel partners to validate their business model. Each week the students had to submit a two-page analysis of the presenting company’s business model, distribution channels, demand creation activities, and engineering.

Silicon Valley 127

Silicon Valley Business Model Customer Development Engineer 127

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. You leave the comfort of your existing job, convince a few partners to join you and you jump off the bridge together. No building, no money, no customers, no market?

Silicon Valley 231

Silicon Valley RSS Vertical California 231

Steve Blank

MAY 3, 2011

This week they were testing their hypotheses about Partners. Partners are the external companies whose product or service combines with your Value Proposition to create a complete customer solution or “whole product&# to satisfy customers. They worked on understanding their partners. The Nine Teams Present.

South Dakota 231

South Dakota Business Model Lean United States 231

Steve Blank

MARCH 25, 2011

Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. What was cool was they recorded their interviews and posted them as YouTube videos. Syllabus is here.

Cloud 236

Cloud Intellectual Property Lean Customer Development 236

Steve Blank

NOVEMBER 4, 2013

It turns out that for commercialization, the business model (Customers, Channel, Revenue Model, etc.) You can get a feel for how different by looking at the first two weeks of lectures – covering value proposition and customer segment – from each of the therapeutics, diagnostics, devices and digital health cohorts.

Lean 263

Lean Customer Business Model Customer Development 263

Steve Blank

OCTOBER 11, 2016

Dan Miller is the co-founder and CEO of Level Therapy , which provides access to psychotherapists through video, voice, and text. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Clips from their interviews are below.

Columbus 248

Columbus Entrepreneur Ohio Cofounder 248

Eric Friedman

JUNE 16, 2016

If you are not familiar with the topic, here is a quick video that explains nicely the thinking behind this method; The first task was to come up with Founder First Principles which I defined as; Capital : Investment in the business to conduct business. Feedback: Getting early user and customer feedback from people outside the office.

Founder 60

Founder Framework Limited Partner Programming 60

www.ashmaurya.com

AUGUST 29, 2012

There are many channels that can produce your first early customers and contacts, but the one I see most often is cold email. You research the market and develop some materials that will improve their standing, sales, or prospects. You then package that material into an e-book, report, video, or other media.

Email 52

Email Customer Tennessee Software Review 52

Steve Blank

JULY 16, 2009

The company was founded to build games with embedded video to bring Hollywood stories, characters, and narratives to a market where “shoot and die” twitch games were in vogue. But underlying the company’s existence was a fundamental hypothesis we refused to see or test - customers would care if we did.

Silicon Valley 221

Silicon Valley RSS Video San Diego 221

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. I asked Peter what kind of company he had in mind and was surprised and dismayed by the answer, “I want to make video games.”

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

Steve Blank

DECEMBER 28, 2020

See here for a video of the investor panel. I’ve summarized our conversation with the video and transcript of the entire talk following the summary.). If you can’t see the video of Lee Bollinger’s talk click here. And micro videos so people can watch to learn things. See Columbia World Projects.

Lean 422

Lean Community San Jose Africa 422

Steve Blank

JULY 13, 2009

Everyone Else is an Idiot The theme of our press blitz was all about how we were going to show the old tired game companies the right way to make video games. The positive effect of the tidal wave of press was as a door opener for us to raise money from corporate partners. Which at this stage of the company was marketing and financing.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

OCTOBER 11, 2016

Dan Miller is the co-founder and CEO of Level Therapy , which provides access to psychotherapists through video, voice, and text. We did three iterations of the product in less than 12 months, each one progressively going off of different consumer metrics that we found and then partner feedback. Clips from their interviews are below.

Columbus 120

Columbus Entrepreneur Ohio Cofounder 120

Duct Tape Marketing

MARCH 1, 2016

Lead generation is essentially a game of channels more than tactics. Meaning you need to find the right mix of channels that allow you to profitably attract a high enough number of leads over and over again in order to feed your growth objectives. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Both Sides of the Table

MARCH 11, 2011

Secondly, they had an owned & operated (O&O) website – Google.com – and Overture had shut down GoTo.com at the request of their very profitable and large distribution partners. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Product 350

Product Tuvalu Dilution Incubator 350

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. List key partners and resources you will need, and then list your core team as well as their roles. The business model. Wireframes.

Software Review 74

Software Review Software Delaware Forecast 74

The Next Web

DECEMBER 30, 2012

How to Build a Startup (EP245) by Steve Blank: You’ll learn the key steps of the Customer Development process. How to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.

Artificial Inteligence 156

Artificial Inteligence Founder Private Equity Ruby 156

Startup Lessons Learned

MARCH 13, 2009

Establish credibility with potential partners. You need to combine your product with others, and this requires partners like OEMs or system integrators. A marketing launch can help you get in the door with those partners, if youre having trouble getting their attention. Do some Customer Development instead.

San Francisco 168

San Francisco PR Lean Early Stage 168

VC Cafe

SEPTEMBER 5, 2012

In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. “superstar” content such as infographics/video is worth investing in ). Customer Development Labs recently shared a great experiment on using mTurk to interview 100 customers in 4 hours for less than $200.

API 167

API Viral Startup Retention 167

Steve Blank

NOVEMBER 25, 2013

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 329

Oakland Incubator Lean Metrics 329

Steve Blank

MAY 10, 2011

These diagrams are the visual representation of the how and the what a team learned in the class – how they tested their hypotheses by getting out of the building using the Customer Development process and what they learned about each part of their business model. is just another engineering process, not building a business.

Lean 284

Lean Business Model Agile Customer Development 284