Up and Running

OCTOBER 30, 2020

Now, since all of this happens organically, tracking referral purchases gets pretty difficult (if not impossible) without having referral marketing software in place. Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience.

eCommerce 152

eCommerce Sales Software Review Canada 152

ConversionXL

FEBRUARY 3, 2022

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. New channels. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 10, 2021

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And while you can share content across your own social channels or in newsletters, promotion is handled by the source.

Advertising 131

Advertising Cost Customer PR 131

Steve Blank

MARCH 19, 2009

They sold their product through the computer retail channel, something I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. The first step was to recruit a new management team.

Silicon Valley 165

Silicon Valley Software Review Technical Review RSS 165

The Next Web

DECEMBER 4, 2013

As a startup, you’re working with limited resources and a lean business model. Back in 2009, Cloudera placed news of its Distribution for Hadoop launch in tech blogs and reputable news sources , and reached 1.5 Now, the startup and its software solutions are both household names. Prioritize social networks. Target influencers.

Social Media 158

Social Media Media Viral Startup 158

Steve Blank

JANUARY 21, 2016

These topics were the focus of interviews with the latest guests on Entrepreneurs are Everywhere , my radio show on SiriusXM Channel 111 (airing weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Instead, I went the Software as a Service route and tried to charge for what was a commodity product. . … Clay : Yeah.

Detroit 120

Detroit Baltimore Entrepreneur Cofounder 120

Steve Blank

AUGUST 5, 2010

Consumer Internet investing seems to have split off from traditional Venture Capital, and is creating a new category of VC’s: Lean VC’s. VC’s invested in things that ran on electrons: hardware, software and silicon. The Rise of the “Lean VC’s” – Consumer Internet Gets Funded. Lean VC’s are Different.

Lean 263

Lean Internet Silicon Valley Venture Capital 263

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Steve Blank

DECEMBER 19, 2013

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. Part 6: Distribution channels in Life Sciences. Our Lean LaunchPad for Life Science class talked to 2,355 customers, tested 947 hypotheses and invalidated 423 of them.

Lean 256

Lean Customer Development Video Distribution 256

Steve Blank

DECEMBER 17, 2013

It’s Lean, it’s fast, it works and it’s unlike anything else ever done. Welcome to the Lean LaunchPad for Life Sciences and Healthcare (part of the National Science Foundation I-Corps ). This post is part of our series on the Lean Startup in Life Science and Health Care. Part 6: Distribution channels in Life Sciences.

Lean 254

Lean Customer Development Business Model Channel 254

Startup Lessons Learned

SEPTEMBER 7, 2008

In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Can this methodology be used for startups that are not exclusively about software? Expo SF (May.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Startup Lessons Learned

APRIL 26, 2009

Its a key lean startup concept. We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. For a specific application of this idea, see How to get distribution advantage on the iPhone.)

Product Development 88

Product Development Developer San Francisco Product 88

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Hugo Woodhead is the founder of Pilcro , which sells brand management software. Depending on the channel, delay until you’re ready for that channel.

Product 110

Product Campaign Acquisition Social Media 110

Startup Lessons Learned

OCTOBER 23, 2013

Guest post by Lisa Regan, writer for The Lean Startup Conference. Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. Alistair and Ben, co-authors of the book Lean Analytics, will help you sort it out in our next webcast, Lean Analytics for Non-tech Companies.

Analytics 167

Analytics Lean Widget Metrics 167

ConversionXL

JANUARY 18, 2022

Lean into your strengths, and don’t try to appeal to everyone. For example, if you offer an affordable solution in a notoriously expensive software category, you may be perceived as an entry-level platform for startups or small teams with smaller budgets. Marketing: Which channels are they active on? Everyone else? Image source.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Steve Blank

DECEMBER 20, 2013

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. We kept track of all this data by instrumenting the teams with LaunchPad Central software.). It’s Lean, it’s fast, it works and it’s unlike anything else ever done. They learned a ton.

Lean 245

Lean Customer Development IP Agile 245

crowdSPRING Blog

OCTOBER 28, 2012

We offer customer service through a number of channels: email, chat, social media, and phone and we collect and analyze the data from each of these channels. This post will focus specifically on our phone support channel. Lean Marketing: Customer service strategies for small businesses and startups.

Small Business 89

Small Business Customer Startup Software Review 89

Steve Blank

AUGUST 31, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. customers aren’t buying it, the cost of distribution is too high, etc.) BPM vendor (every software vendor!)

Customer Development 244

Customer Development Developer Customer Silicon Valley 244

YoungUpstarts

JUNE 6, 2018

In today’s rough-and-tumble startup scene, “lean” is all the rage, and the ability to cut costs without compromising performance is prized above virtually any other managerial competency. Most lean startups simply don’t have the wherewithal to get a dozen consumers in a room somewhere. One is healthy, even necessary; the other is not.

CPA 124

CPA Bandwidth Lean Startup 124

Up and Running

MAY 23, 2016

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. Step 1: Start with a lean plan. I started UpKeep after seeing and using traditional enterprise software. Use your knowledge of an industry to solve a problem. “I

Software Review 74

Software Review Software Delaware Forecast 74

crowdSPRING Blog

APRIL 29, 2012

There are reasonably priced tools aplenty which can help you provide better service to your customers: help-desk software like Zendesk , virtual call center services such as ifbyphone , and real-time chat tools for your website such as velaro. Related posts: Lean Marketing: Customer service strategies for small businesses and startups.

Social Media 90

Social Media Lean Media Customer 90

Steve Blank

DECEMBER 26, 2013

This post is part of our series on the National Science Foundation I-Corps Lean LaunchPad class in Life Science and Health Care at UCSF. We kept track of all this data by instrumenting the teams with LaunchPad Central software.). Part 6: Distribution channels in Life Sciences.

Lean 241

Lean Customer Development Video Early Stage 241

Rob Go

SEPTEMBER 9, 2013

Lean Startup Circle Boston – Meetup dedicated to the lean startup and customer development methodology. Extension Engine - Software engineering and design. Barrington Coffee – Fort Point Channel. Flour – Bakery and Coffee Shop in Fort Point Channel. Great for recent grads or career switchers. Places to Hang.

Boston 71

Boston Technical Review Community Cofounder 71

bizthoughts.mikelee.org

MARCH 8, 2012

Active software engineers probably get two offers a month or more. I was able to hire phenomenal software engineers and grow a strong team culture. link] # 4 hours ago Going #lean and testing with imagemaps, cuz concepts are cheap and code is expensive. # I was lucky enough to have worked for Yahoo! YHOO ) in its second act.

Technical Cofounder 40

Technical Cofounder Cofounder Technical Review Software Review 40

Steve Blank

NOVEMBER 2, 2009

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.

Lean 260

Lean Silicon Valley Startup RSS 260

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. So heres the question that I pose to you - our startup helps software companies develop a scalable revenue engine in the form of software-specific hardware devices. The Lean Startup Intensive is tomorrow at Web 2.0.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Lean marketing. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. The cornerstone of any business is that LTV > CAC. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Rob Go

JANUARY 12, 2015

Your product may have gotten traction due to some distribution hack or novelty factor, both of which may not lead to sustained usage and growth. Barriers to entry are so low in software that new entrants can always steal your thunder, and sometimes draft off your early learnings. The Case for Traction. The Founders Perspective.

B2B 28

B2B Early Stage Distribution Software Review 28

crowdSPRING Blog

NOVEMBER 27, 2012

On the other hand, startups targeting software makers have more flexibility in their approach because these companies generate multiples more profit. Almost every possible internet distribution channel has MORE users than ever before – whether it be search, social, mobile, video, local, SMS, email, chat, etc.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. The idea was right but the timing was early and required a pivot into being a software company. The in invest in IT (Software + Internet + Healthcare). Startup after Iron Planet? (6:00 6:00 – 7:30).

Vertical 265

Vertical Curation Boston Burn Rate 265

View from Seed

JANUARY 13, 2015

Barriers to entry are so low in software that new entrants can always steal your thunder and sometimes draft off your early learnings. Great teams fail to build a product and get early distribution all the time. Generally speaking, this is because of what it takes to get early distribution in these markets.

Seed Stage 120

Seed Stage B2B Distribution Early Stage 120

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. The results? What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

techcocktail.com

OCTOBER 23, 2010

But while you are small and lean, take advantage of everyone skills; if someone on your team is a great writer, have them take charge of your press releases and marketing content. Software Engineer—PHP—Energy Software for the Smart Grid @ Agentis Energy (Elmhurst, IL) Sr. Software Engineer @ General Electric (Barrington, IL) Sr.

San Francisco 44

San Francisco Startup PHP San Diego 44

Steve Blank

MAY 3, 2011

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). Any hardware or software you need to buy? The Nine Teams Present. How many people? Access to resources.

South Dakota 232

South Dakota Business Model Lean United States 232

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing is at its peak.

Silicon Valley 269

Silicon Valley Product Startup Product Development 269

Steve Blank

MAY 22, 2009

If you’re in markets that still exhibit at them (semiconductors, communications, enterprise software, etc.,) Everyone should have a chance to walk the floor looking for deals, technology, distribution, customers, etc. You are correct all channels, web or otherwise, need to generate awareness and leads.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Up and Running

MARCH 1, 2016

So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. You can do this on your own too using the lean planning methodology.

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60