ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

mashable.com

OCTOBER 5, 2012

Why Your Startup’s Name Matters. This article is the first in a three-part series about naming your startup; on Thursday, we’ll discuss creating names, and on Friday, we’ll discuss testing names. Naming can be one of the most difficult challenges in the early stages of a startup. Like Tweet.

Naming 84

Naming Startup Social Media RSS 84

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MARCH 21, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. You go to somebody's website and it says basically it's the exact same content, the exact same photos, it just has a different name of a suburb or neighborhood. This is John Jantsch.

SEO 65

SEO Technical Review Viral Video 65

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. What do their email campaigns look like? Prioritize marketing channels based on customer feedback.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Steve Blank

SEPTEMBER 22, 2011

Get a domain name for your company. Then use godaddy or namecheap to register the name. RetailMeNot usually has ~ $8/year discount coupons for Godaddy You may want to register many different domains (different possible brand names, or different misspellings and variations of a brand name.). JustinMind , Balsamiq ).

Lean 333

Lean Web Coder Business Model 333

mashable.com

OCTOBER 5, 2012

16 Tips for Picking the Perfect Startup Name. This article is the second in a three-part series about naming your startup; on Wednesday, we discussed why your startup’s name matters , and on Friday, we’ll discuss testing and buying domains. But how do you actually create a name? Like Tweet. Like Tweet.

Naming 104

Naming Startup Social Media RSS 104

Both Sides of the Table

JANUARY 11, 2014

His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of. ” He advocates for people who test all channels, use quantitative methods and commit to growth as one’s “true north.” Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. Think about it… What other channel can you launch something and drive sales immediately? Why the ‘traditional’ method of growing an email database doesn’t work. Launch a viral competition. in just over a month.

Database 48

Database Email Viral Campaign 48

mashable.com

JANUARY 18, 2012

How to Pick the Right Name for Your Business. Share on Tumblr email share Share on Tumblr email share. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Abstract or dead simple?

Naming 97

Naming Social Media Social Network RSS 97

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Email Marketing. Referral links.

SMS 101

SMS Marketing Affiliate Social Media 101

mashable.com

MAY 28, 2010

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94

Naming Technical Review Social Media Startup 94

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

JANUARY 4, 2024

Our deep dive into the world of email newsletters unveils tactical strategies for transforming subscribers into revenue-generating assets. Russell shares invaluable insights on the resurgence of email newsletters. Discover the resurgence of email newsletters as a dynamic tool for content marketing and direct response promotion.

Revenue 78

Revenue Advertising Email ChatGPT 78

ConversionXL

APRIL 3, 2018

How many emails do you get cc’d or bcc’d on? Map out each lifecycle stage and variations, and name each. Assign content & channels for each experience. Identify your channels. email: use data to send highly personalized message by pulling data from across sources (e.g. On avg $1 spent on email returns $38.

Retention 106

Retention Artificial Inteligence Channel Email 106

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Soon, Discord could become dominant, even before an entire generation of millennials even knows the name.

Viral 62

Viral Product Channel Audience 62

Duct Tape Marketing

MAY 18, 2023

He’s the Founder of theCLIKK, an email newsletter about digital marketing. Key Takeaway: Newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. He's the founder of theCLIKK an email newsletter about digital marketing. Like this show? This is John Jantsch.

ChatGPT 92

ChatGPT Advertising Email Viral 92

ReadWriteStart

JUNE 17, 2020

If you’re in the early stages of promoting your startup , you’ve probably thought about trying every possible marketing tactic out there: emails, blog posts, targeted ads on social media — you name it. Videos are viral in nature, and within the right marketing strategy, they can spread through the internet like wildfire.

Video 150

Video Software Review Startup Audience 150

The Next Web

DECEMBER 12, 2013

A marketplace is not often a natural hangout, and relies on a barrage of emails, offers and marketing campaigns to get you to remember to go back to check out the site or app. “In Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Duct Tape Marketing

MARCH 30, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Set up a banter channel in, or a shout out channel or both.

Retention 75

Retention Canada Channel Pay to Play 75

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Fill in your full name. You can also set up email alerts for Twitter search, but I would hold off until you’re a bit more comfortable with the niche; otherwise, your alert parameters may be too loose. But it’s not easy to build a following.

Conversion 68

Conversion Social Media Search Campaign 68

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. Connect with Liz on LinkedIn. More About Strategy First: Apply for the Agency Workshop.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 83

Software Review Marketing Metrics Analytics 83

ConversionXL

FEBRUARY 12, 2019

As a result: They’re converted via email. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search.

Retention 126

Retention Analytics Campaign eCommerce 126

The Startup Magazine

MARCH 28, 2021

Channel: Finding out which sources, such as email, organic search, and email, are used to calculate website traffic is another way to do so. Build your own YouTube channel. You can tap into the considerable viewing habit and steer some of your website’s views by starting a YouTube channel.

SEO 177

SEO Social Media Search Campaign 177

The Startup Magazine

JUNE 6, 2021

Do your market research to see what type of service consumers look for in your line of work, what products are currently trending, as well as what channels of communication and type of content your consumers prefer. Name Your Business and Register It. Once you’ve named your brand, you’ll need to register it. Conclusion.

Social Media 173

Social Media Audience Affiliate Startup 173

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 82

B2B Marketing B2C ChatGPT 82

YoungUpstarts

FEBRUARY 14, 2017

Indeed some of the biggest names out there started off as a completely different business; including Twitter, Nintendo and most recently, Slack. Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. Channel pivot.

Technical Review 157

Technical Review Architecture Revenue Channel 157

crowdSPRING Blog

MARCH 30, 2012

Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. Lean Marketing Tips: Hyperlocal Marketing Channels – [link]. Email Newsletter Designs – [link]. – [link]. – [link].

Social Media 93

Social Media Small Business Design Media 93

mashable.com

MAY 5, 2011

Kayweb is named for its majority owner, the design and development firm Kayserian founded in Australia seven years ago. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! But a new angel fund is hoping that they’ll do the same in exchange for engineering talent. startupcto

Equity 74

Equity Engineer Technical Review Social Media 74

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. There are many different channels now – attribution is the real b h. And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Then it’s time to innovate through the channels or platforms that are relevant. Digital quite simply is not for repurposing content that exists in other channels.

Marketing 120

Marketing Viral Demand Channel 120

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

mashable.com

JULY 4, 2012

Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down websites one ranking at a time. Title Tags: Still put your most important keyword first in your title tag, but make sure you have your brand name in there, too.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. Let’s look at a viral growth company, like Facebook.

Customer 156

Customer San Francisco Viral Lean 156

Sophia Perl of Wisdom

AUGUST 27, 2011

Hahaha, I laugh because later in his talk he mentions another website with a long name. email subscribers. One idea that never took off was NameMyThingey.com where you can crowdsource business names. People would get 50-100 name recommendations and be indecisive and not choose a name after all.

EC2 53

EC2 Social Network Distribution Demand 53