ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts.

Retention 113

Retention Marketing Acquisition Channel 113

Version One Ventures

OCTOBER 31, 2016

Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality. Many companies try to spark virality – with promo codes or gamification – but these artificial strategies don’t scale well. Airbnb offers discounts for customers that bring in new guests/hosts.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Startup Professionals Musings

APRIL 3, 2016

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Startup Angel Investor Viral 120

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. Growth hacking” or the mentality of “try every viral trick, every channel as quickly as possible in order to get ahead in the land grab” is a hot topic. Myth #1: Online marketplaces have no offline component .

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

APRIL 1, 2015

Viral marketing costs real money, and your support staff and hosting systems cost even more. Cash is always hard to find, but in many cases it’s even harder to find access to needed distribution channels, government contract expertise, or the special skills required to deliver your solution.

Intellectual Property 120

Intellectual Property Angel Investor Viral Distribution 120

YoungUpstarts

MARCH 20, 2018

When the Google Arts and Culture app released a feature in January that matches a selfie to a famous work of art, it didn’t take long for the doppelganger game to go viral. Hosting a clickwrap agreement on your website will set you ahead of the pack in both visible security efforts and privacy regulation compliance.

Customer 200

Customer Technical Review Security Internet 200

Duct Tape Marketing

JANUARY 17, 2014

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. Because video content is also tagged with keywords and ranks in Google search, you can use a video-hosting site such as YouTube to track interaction. Crunch the numbers.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

MARCH 26, 2021

Staples has developed a reputation in the marketing industry for being a creator of viral content. Kara is an active speaker, writer, and host of the podcast Unstoppable with Kara Goldin where she interviews founders, entrepreneurs, and other disruptors across various industries. Biggest takeaway: Today everybody has a megaphone.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales. via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

JULY 20, 2013

The days after launch can be harsh and unrewarding, but smart developers employ a host of ‘old school’ web promotion techniques to create a flow of downloads. Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. So how can you beat the odds? Here are some of my top tips: 1.

PR 157

PR Development Team Review Viral Mobile 157

Duct Tape Marketing

DECEMBER 15, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Outbound Squad, formerly Blissful Prospecting, hosted by Jason Bay. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Duct Tape Transcript.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

MAY 18, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (16:48): A viral referral tool. 16:13): Yeah, yeah.

ChatGPT 92

ChatGPT Advertising Email Viral 92

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . Quit boards with a low virality score (which you can check in Tailwind).

Marketing 114

Marketing Viral Campaign Search 114

Cracking the Code

MARCH 24, 2015

We were fortunate to host very talented speakers from our portfolio (Ilya Sukhar from FB/Parse, Steve Marx from Dropbox, Bill Ready from Braintree, Ali Rayl from Slack, Eric Wittman from Atlassian, Sam Mac Donnell from HotelTonight.)

API 48

API Fractional CTO CTO Hire San Francisco 48

Up and Running

JULY 26, 2016

Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

crowdSPRING Blog

MAY 9, 2018

Glossier runs an exclusive Slack channel and invites top customers to discuss all things beauty-related with the company. Post questions and run short surveys, or host a poll to get quick feedback on an idea or to gauge interest. This includes soliciting comments on existing products as well as gathering and sharing potential ideas.

Marketing 90

Marketing Social Media Cofounder Design 90

Duct Tape Marketing

SEPTEMBER 30, 2022

John Jantsch (00:00): This episode or the Duct Tape Marketing Podcast is brought to you by the Nudge Podcast, hosted by Phil Agnew and brought to you by the HubSpot Podcast Network. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 76

Marketing Differentiation B2C PR 76

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Deliverable : Set up teams by Thursday, Jan 6 (a mixer will be hosted on Wednesday to help finalize teams). How does it differ on the web versus other channels?

Wiki 311

Wiki Lean Management Business Model 311

Sophia Perl of Wisdom

AUGUST 27, 2011

He would trade ad space on WebmasterResources for free hosting services. The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel. You can get more sign-ups using viral techniques.

EC2 53

EC2 Social Network Distribution Demand 53

Version One Ventures

JULY 27, 2015

For example, in Etsy, Craigslist and Airbnb, we see some overlap between buyers and sellers (or hosts and guests in Airbnb’s case). How are network effects different from virality? When information can be shared rapidly and widely from one user to another, or when the rate of adoption increases with adoption, we have virality.

Networking 60

Networking Community Viral Social Network 60

Startup Lessons Learned

NOVEMBER 7, 2008

Make sure your domain registrar offers free "website forwarding" if you dont use a hosting service that lets you use a custom domain name in step 2. I recommend using a hosted service like SnapPages. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name. Setup a simple website.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

mashable.com

OCTOBER 27, 2010

Entrepreneur Connect Entrepreneur Media, the parent company of Entrepreneur Magazine , hosts this online network of entrepreneurs. Step-by-step guides to using popular websites, reviews of mobile applications, breaking news about whats happening on the web, the best viral videos, tips for marketing your businesses online and much much more!

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

OCTOBER 27, 2010

It’s also a good idea if you want a cohesive campaign that reflects your company’s goals, messaging and branding across multiple channels, from Facebook to smartphones. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Small Business 104

Small Business Technical Review Social Media Software Review 104

mashable.com

AUGUST 31, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 What will you find here?

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 What will you find here?

LLC 75

LLC Ruby Social Media Startup 75

mashable.com

OCTOBER 16, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 How long that will last is another question entirely.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 How long that will last is another question entirely.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

The Startup Magazine

MARCH 26, 2024

Embracing Social Media for Real-Time Engagement Social media channels such as Instagram, LinkedIn, and X, formerly known as Twitter, have become essential components of financial PR strategies. Furthermore, upholding integrity amid viral trends and clickbait culture requires strong ethical fortitude.

PR 117

PR Public Relations Social Media Audience 117

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. The company, known for viral social content, is predicted to bring in $100 million in revenue in 2014 from native advertising on 150 million unique visitors a month, according to a 2013 Forbes article.

Advertising 139

Advertising San Francisco New York Viral 139

mashable.com

JUNE 8, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 What will you find here?

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

mashable.com

NOVEMBER 30, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search shopping small business social good social media social networking social networks software sports startup startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 What will you find here?

Software Developers 79

Software Developers Software Development Software Review Software 79

mashable.com

MAY 28, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search small business social good social media social networking social networks software sports tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8 What will you find here?

Naming 94

Naming Technical Review Social Media Startup 94

ReadWriteStart

MAY 14, 2013

What came next was a host of candid moments caught by camcorders, surveillance cameras or mobile phones – a wave that virtually guarantees that one day just about everything will be digitally captured. This presents an opportunity to sell outdoors or underwater gear to intrepid visitors. Video Accessories.

Video 60

Video Boston Russia Hosting 60

Duct Tape Marketing

MARCH 30, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Set up a banter channel in, or a shout out channel or both.

Retention 75

Retention Canada Channel Pay to Play 75

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Messenger will become the biggest channel over the near years. Serve as a channel of knowledge.

Retention 106

Retention Artificial Inteligence Channel Email 106