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How Actionable Insights Can Help You Optimize Your Website

Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast , I interview Nils De Moor, Co-founder and CTO at Woorank. After a brief passage through the academic world where he researched simulation of distributed systems, he decided to try his luck as an entrepreneur and cofounded Woorank as the CTO. Marketing Podcast with Nils De Moor.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. It’s like they thought about the attendees and what they need and then designed a format focused on them.

B2B 94
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A Guide to Reputation Management: Build an Audience of Superfans

ConversionXL

In this guide, we’ll discuss how to implement a brand reputation management strategy, use personal branding to develop a good reputation, and protect your company from developing a negative one. A positive reputation also contributes to business goals (such as growth, leveraging social proof , and network development).

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Productivity Tips For Small Business Owners

YoungUpstarts

by Ana Grasic , cofounder of WeGrowth. If you are looking for marketers, take into consideration WeGrowth : a great platform where you can decide whether you need SEO, PPC, Content Marketing, Social Media, or other professionals. Starting your own business takes a lot of courage and determination, but it can also be very rewarding.

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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The growth marketing approach to this problem would be to develop a series of experiments. Smartsheet runs heavily measured PPC ads. The results?

Framework 102
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

It fits perfectly with Marketo Co-Founder Jon Miller’s definition of what thought leadership should be: “Thought leadership consists of ideas that require attention and that offer guidance or clarity. For example, Optimizely is a hero to web developers that want to improve their conversion rates. Key points. Call to action.

Demand 91
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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He's the founder and chairman of the board of global partner marketing agency, acceleration partners. He's also the co-founder and chairman of brand cycle.