article thumbnail

Bigger in Bend – Building a Regional Startup Cluster–part 1 of 3

Steve Blank

Dino and I kept in touch as he moved up to Bend, Oregon on a mission to engineer Bend into a regional technology cluster. Part 1: Bend, Oregon Ecosystem and Entrepreneurs. Bend, Oregon is an ideal case study because of its size, location and entrepreneurial characteristics. Part 2: Early-stage Regional Venture Funds.

article thumbnail

How to Write a Business Plan for an Outpatient Medical Practice

Up and Running

Target market: Who is your ideal patient? Here’s a brief example: The problem : There is a lack of affordable pediatric and gynecological care available in coastal areas of Lane County, Oregon. Target market. A formal market analysis can help verify that there’s a need for your particular practice in your intended location. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can you Do Well by Doing Good? The Data Say Yes

Up and Running

As an entrepreneur, you depend on the support of your community to realize your vision, but what are you giving back? By tracking five sources (talent, investments, technology innovation, brand, new market entry) diligently, the company has built its citizenship efforts into the way it works every day, all over the world.

article thumbnail

SWOT Analysis Examples

Up and Running

Sedibeng’s primary market advantages are their company culture, consistent “quality” branding, traditional brew recipes, and commitment to rural distribution. Building and learning how to manage a basic website could be a huge marketing asset for Sedibeng. Create a marketing plan. SWOT analysis for Sedibeng Breweries.

Botswana 148
article thumbnail

5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Letting our customers and the market know that we were a real organization with real people rather than a pre-packaged, pre-processed marketing machine. Customers, press and the market responded positively. ‘ Here are some steps in the Inside Out organization. But they went one step further.

Customer 280
article thumbnail

How to Choose a Business Location

Up and Running

General considerations: Before you get into the nitty gritty details of choosing the location, consider the following: Where is your target market located? Do you have access to an engaged community that is eager to help? See Also: Practical Market Research Resources for Entrepreneurs. Zoning map of Eugene, Oregon.

article thumbnail

The Modern Guide to Public Relations in 2021

Duct Tape Marketing

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amy Rosenberg. In this episode of the Duct Tape Marketing Podcast , I interview Amy Rosenberg. Oftentimes, marketing and PR are lumped into one category. Her podcast: PR Talks. Like this show?