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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 72
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Why Call Tracking Metrics Matter To Your Marketing Efforts

Duct Tape Marketing

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 83
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.

Metrics 165
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5 Hardest Things in Conversion Optimization

ConversionXL

Conversion optimization is hard; it’s constantly changing and you need to know a lot about a lot. Here’s what some of the top experts in the field are saying about the top challenges in conversion optimization. #1 Brian Massey, Conversion Sciences. “We 1 Having to be an expert in many things. Nick So, WiderFunnel.com.

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How to Conduct an SEO Audit for Your Business Website on a Budget

Up and Running

Many of which offer free versions, which for small and medium enterprises, are great options for keeping costs down. Understanding where your traffic comes from, learning about the spikes and troughs, and knowing where your site conversions come from can really help to shape your SEO strategy. Cost: Free. Cost : Free.

SEO 85
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What Data From 62,000 Payment Forms Says About Boosting Online Sales

YoungUpstarts

You know that shoppers don’t enjoy filling out the name, address, and payment boxes ad nauseum. At the same time, you’re probably not sure how many fields are too many, or how your conversion rates stack up against other e-commerce companies. First name, last name, street address, city, state, and zip code take you to six fields.

Sales 127
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. Measurement.

Campaign 149