article thumbnail

11 Tips For Increasing Customer Engagement

The Startup Magazine

While well-built strategies can help boost retention and customer experience, negative ones can become counterproductive. Studies show businesses with this strategy are able to retain 89% of their customers, compared to 33% for brands that lack proper retention strategies.

Customer 148
article thumbnail

Retention Optimization: How to Increase the Value of a Conversion

ConversionXL

A higher conversion rate is great, but as Peep says, “If you want to increase conversions, make everything that you sell one cent, conversions go way up, but you go out of business.” Well, it’s retention. (No, Your work isn’t done after the initial conversion (one night stand). Why Is Retention Important?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 4 Phases For Developing A Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115
article thumbnail

Life After the Funnel: 6 Reasons why You’re Neglecting eCommerce Customer Retention

The Startup Magazine

If you want your brand reputation to soar, it’s time to step away from acquisitions and pour focus into your eCommerce customer retention strategy. Studies show that just a 5% increase in retention rates could see increased profits of 25-95%. Don’t just take our word for it. Let’s delve into life after the funnel.

Retention 158
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Use this information to optimize for retention with: Transactional messaging. Activation.

Retention 113
article thumbnail

How to Increase eCommerce Sales — Growth Tips from Industry Experts

Up and Running

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Their referral marketing strategy contributed to 13% of all revenue, and their referral program generated a 2,600% ROI. Take the company iWader as an example.

eCommerce 152
article thumbnail

How To Boost Workplace Morale In Hybrid Teams

The Startup Magazine

Failure to understand their mood contributions may lead to employee retention, motivation, productivity, work performance, communication, collaboration, and team member engagement at risk. It’s advised not to attempt to hide problems or do away with conversations when morale is low, or you’ll create more damage in the workplace.

Retention 158