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One Piece Of Advice Startups Might Not Hear – Direct Marketing Is Not Dead

YoungUpstarts

There are so many ways to use the internet to get word out that you have a new company that it is easy to forget that there are other approaches to marketing that are becoming largely untapped. One of the best ways to grow both your market and your own personal network within that market is direct marketing, especially in print.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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How to measure your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. CACR (Customer Acquisition Cost Ratio). CPA (Cost per Acquisition). Some of these measures, and how to calculate them.

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Measuring your power in the Internet marketplace.

Berkonomics

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. Some of these are also applicable to non-Internet businesses. CACR (Customer Acquisition Cost Ratio). CPA (Cost per Acquisition). The lower, the better.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Let us look at examples of the last two major computing cycles (prior to the Internet). As you can see, we are poised to hit the major adoption wave for the Internet technology platform over the next 8 years. The internet is working. A lot has changed since the internet bubble eleven years ago. Today, there are over 2.1

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Prioritize the list by customer reach, effort required by you, as well as cost.

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Getting to Know Maker Studios

Both Sides of the Table

What excited me was that they had an immensely talented team that understood how to produce & distribute low-cost videos, initially via YouTube. But when you produce on Internet you can test your content in the same way that Silicon Valley firms test early versions of their software. Sure, you need to start with talent.