Cost Global Metrics Viral 
Startup Professionals Musings
MAY 5, 2017
The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.
Steve Blank
NOVEMBER 16, 2009
What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&#
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Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. SaaS business metrics: why are they different? Global warming: a plague for humanity? Software 2.0:
ConversionXL
MARCH 31, 2021
For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. We care about bottom-lines, not vanity metrics. “Shares = meh. .”
Cracking the Code
JANUARY 16, 2012
The passengers compensate the driver for the gas and toll costs, making it a fair trade. For example, a trip from Paris to Lyon (290 miles) would cost €25-30 compared to €100+ for the train. SaaS business metrics: why are they different? Global warming: a plague for humanity? Global Warning!
Cracking the Code
MARCH 30, 2007
Global warming: a plague for humanity? After all, global warming might not be a bad thing for everyone. SaaS business metrics: why are they different? Global warming: a plague for humanity? Popular Media: the key to viral marketing. McKinsey highlight #1: the art of cost cutting or. Global Warning!
Reid Hoffman
MARCH 23, 2021
The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. Just track metrics that help you improve the product. They’re how you understand if you’re making progress or not.
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