Why “saving money” and “ROI” are probably the wrong way to sell your product
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 10, 2012
I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” ” And customers demanded it — some even required that we produce an ROI spreadsheet. Code Collaborator cuts the time in half, which means you save $1,500 every month.
Let's personalize your content