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Why “saving money” and “ROI” are probably the wrong way to sell your product

A Smart Bear: Startups and Marketing for Geeks

I can’t remember how many times at Smart Bear I tried to sell Code Collaborator with the argument that it “saves you money.” ” And customers demanded it — some even required that we produce an ROI spreadsheet. Code Collaborator cuts the time in half, which means you save $1,500 every month.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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5 Startup Cost Realities Most Founders Underestimate

Startup Professionals Musings

For example, I come from a software background, and back in the early PC days, it could easily cost half a million dollars for a team of professionals to produce a commercial product. Now, with powerful high-level tools and open source software, winning smartphone apps can be built by a good hacker for a few thousand dollars.

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How Happy Employees Lead To Happy Customers

YoungUpstarts

It’s a well-known fact of business that customers must be the focus of a successful business model; hence the now-cliched idiom “the customer is always right”. But in this customer-focused model, some businesses make the mistake of neglecting to focus on their employees. Happier employees = greater customer loyalty.

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What Do I Do If My Business Runs Out Of Cash?

YoungUpstarts

When is the next payroll due? The fast options to get business cash are: Collecting from customers. Each of these options has negative ramifications – bad customer experience, personal financial strain, and high-interest rates, respectively speaking. Customers not paying invoices. Is it enough to cover payroll?

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Building Your SaaS Sales Compensation Plan. For SaaS companies, we found that MRR is the best metric on which to base sales commissions. Thursday, January 22, 2009.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse.