ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New channels.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. The result? An increase in listings from 50,000 to 500,000. Activation. Convincing users to stick around is crucial for growth.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

NOVEMBER 14, 2017

Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. We realized that operating a business in distributed markets presented multi-city coordination efforts that we weren’t prepared for. were more distributed.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ReadWriteStart

JULY 7, 2021

The entrepreneur can earn plenty of revenue – from subscription plans and publishing targeted advertisements, commission from courier delivery personnel, booking cancellation charges, and transaction processing fees from an Uber for courier app solution. They credit the required amount to their bank accounts and e-wallets.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Up and Running

SEPTEMBER 19, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. Milestones and metrics that you’ll need to hit to be viable. Distribution. Some companies, such as TransCanna , are pioneering transportation and distribution methods from cannabis manufacturers to consumers.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

Startup Professionals Musings

FEBRUARY 23, 2018

Simply defining yourself as a marketing specialist, designer, or project leader minimizes the stigma of the consultant role. Adopt a project-based revenue model with metrics. If the startup team is distributed around the world, your challenge is to meet their process requirements, rather than expect them to meet yours.

Silicon Valley 140

Silicon Valley Social Media Software Review Leadership 140

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Sometimes that’s product design so thrilling that every customer spreads the word to five more. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness.

Restful 202

Restful Founder Revenue Acquisition 202

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. Unless you own a hosting company, “number of servers owned” is not a metric your CEO cares about. It only tends to weakly proxy revenue. Results From Testing: 100% Increase In Revenue. Variable pricing : $420 monthly revenue added / 2161 visitors (~$0.19

Revenue 62

Revenue Distribution Software Non-Compete 62

Steve Blank

NOVEMBER 16, 2009

In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers? What metrics do we use to see if we learned enough in Customer Discovery ? And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” End of theory.&#

Customer Development 227

Customer Development Web Developer Customer 227

David Teten

NOVEMBER 26, 2019

Instead of budget approvals, monitor key metrics and give managers more flexibility. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin. Traditional budgets can be destructive and a huge waste of time.

Agile 60

Agile Management Forecast Silicon Valley 60

Steve Blank

MARCH 31, 2014

Companies horde cash and squeeze the most revenue and margin from the money they use. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 328

Private Equity Metrics China Intellectual Property 328

ConversionXL

SEPTEMBER 10, 2019

It other words, it’s a team of designers and engineers. We had a designer, a front-end engineer, and a data scientist. Then, I evolved it into a growth team by hiring a designer and two engineers. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates.

Conversion 133

Conversion Technical Review Channel Engineer 133

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. Nov-15: Graphic Designer (growth/product).

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

MARCH 26, 2019

My original vision for the class was to use the business model canvas as a framework to teach engineering students all the nine elements of the business model: customer, distribution channel, revenue, get/keep/grow, value proposition, activities, resources, partners and costs.

Lean 254

Lean Business Model Balance Sheet Video 254

ConversionXL

APRIL 3, 2019

Brian Cugelman: “Consumer Psychology, Dopamine, and Conversion Design”. Try out different tactics, tools, offers, and designs. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. How was it conducted? Don’t get caught up in hacks.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Financial summary : Project your revenue for the first few years. Companies that become a big subset of your revenue are likely strategic alliances, though, which is a later section. Key customers.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Revenue vs. Economic Value.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

AUGUST 5, 2014

A couple weeks ago, we dug into internal site search & found that in some cases , searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue. A closer look reveals the search functionality just blends into the rest of the design, and isn’t intuitive to find when needed.

Search 107

Search Design eCommerce Technical Review 107

YoungUpstarts

JUNE 3, 2016

Facebook likes are great if all you’re using to advertise your business is Facebook, but when it comes to truly reaching your target audience and current customers, understanding how every effort translates to income is nearly impossible without clear metrics guiding the way. Metrics You Didn’t Learn in School.

Metrics 100

Metrics Churn Rate New York City Marketing 100

ConversionXL

NOVEMBER 10, 2020

Playground designers intend for you to slide down the slide, but, of course, children always want to climb up the slide. Metrics for this depth are rare and only long-term. The metrics for this level are more concrete and objective. Distribution framework. What’s the right way to play on a playground?

Agile 139

Agile Social Media Audience Software Review 139

The Next Web

SEPTEMBER 15, 2013

In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The most common example of an API strategy is around companies who aspire to build a developer community as a new revenue source or as the foundation of their business.

API 135

API Audience Dividend Programming 135

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

DECEMBER 13, 2022

In other words, multivariate tests are like A/B/n tests in that they test an original against variations, but each variation contains different design elements. Define your target metrics. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all).

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ConversionXL

MARCH 31, 2021

Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Much like your audience analysis report, it will ensure everyone involved in the planning, production, and distribution process is aligned. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Both Sides of the Table

MARCH 25, 2016

It turns out that to build a successful company you ultimately need this strange thing called “revenue” that people don’t just hand you: You need to earn it. And there’s this other thing called “gross margin,” which shows the quality of your revenue. How much ad revenue does TripAdvisor make?

Startup 150

Startup Seed Money DC Software Review 150

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Work hard to define meaningful product metrics – enabler of team success. In an A/A test the distribution of p-values is random. sub-headline with CTA.

Retention 106

Retention Artificial Inteligence Channel Email 106

ReadWriteStart

JULY 18, 2011

He says that one is too lonely, two is good and three is a great number if they can combine their skills to cover design, development and distribution. He believes that equity need not be distributed equally, as long as everyone involved is happy with their arrangement. How to Hack the Investment World.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Duct Tape Marketing

NOVEMBER 8, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.

Customer 76

Customer Technical Review Employee Artificial Inteligence 76

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

Software Review 115

Software Review Design Agile Analytics 115

Up and Running

MAY 1, 2014

Milestones and Metrics. Ideally your executive summary will be 1-2 pages at most, designed to be a quick read that sparks interest and makes your investors feel eager to hear more. Distribution. For product companies, a distribution plan is an important part of the complete business plan. Retail Distribution.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

MAY 23, 2016

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. At this stage, simply list your primary revenue streams and your key expenses. At this stage, simply list your primary revenue streams and your key expenses.

Software Review 74

Software Review Software Delaware Forecast 74