SoCal CTO

DECEMBER 19, 2012

He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. what format would you and the developer want that in? Conversations with a technical advisors or possible developers should be iterative. He is not a technical person, but is somewhat web savvy.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

SoCal CTO

AUGUST 4, 2011

Many of these founders have talked with several developers or development firms about their plans. Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? What are your key Startup Metrics ? It needs to be a conversation.

Developer 396

Developer Founder Viral Oauth 396

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Metrics 150

Metrics Cost Acquisition Startup 150

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Facebook has an incredible audience, 950 million strong and counting. This makes me really sad.)

Metrics 165

Metrics Advertising Marketing Social Media 165

SoCal CTO

AUGUST 4, 2011

Many of these founders have talked with several developers or development firms about their plans. Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? What are your key Startup Metrics ? It needs to be a conversation.

Developer 384

Developer Founder Viral Oauth 384

YoungUpstarts

OCTOBER 28, 2016

by Reed Gusmus, director of marketing at QASymphony. The outright and abject failure of a software development project is a surprisingly common occurrence, and the reasons for a specific project’s failure tend to revolve around three easily avoidable mistakes. Poorly Defined Project Goals and Performance Metrics.

Software Developers 100

Software Developers Software Development Software Review Software 100

Up and Running

OCTOBER 31, 2018

Thankfully, there are a number of great tools for tracking your web metrics (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Ahrefs’ Site Explorer reveals insightful SEO metrics and data about any website or URL.

Metrics 89

Metrics Web Analytics Advertising 89

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. And given your stage of development you sure better at least know what your goal is. That’s not acceptable. Is it 4/1,000? per customer!

Metrics 346

Metrics Startup Acquisition SEM 346

SoCal CTO

JANUARY 26, 2010

Most often at the earliest point in the life of a startup, the dominant need is certainly to produce product to get something in the market, get funding, etc. What worries me a bit is how often I read that startups should hire a developer / hands-on lead developer. How can I control costs but effectively get stuff developed?

CTO 225

CTO Fractional CTO CTO Hire Technical Review 225

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. This could equate to two technical founders (with a minimal salary), funding two developers for a year.

Burn Rate 258

Burn Rate Hockey Stick Management Salary 258

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. The mess really comes from a developer who was willing to get started on a product that was not fully thought out. How will you be taking this to market?

Software Developers 292

Software Developers Software Development Developer Software 292

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals. Metrics give you tracking and accountability.

Metrics 80

Metrics Social Media Business Plan Advertising 80

Steve Blank

NOVEMBER 16, 2009

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. What metrics do we use to see if we learned enough in Customer Discovery ?

Customer Development 226

Customer Development Web Developer Customer 226

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Leadership brand development. Every business and brand has unique requirements to fit into their market environment.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

YoungUpstarts

NOVEMBER 3, 2019

In our market today, successful teams are those that adapt, grow, and thrive in the rapidly changing tech scape. Agile project management and team leadership are best showcased by leading a team of developers in completing software development projects. Agile, as the name suggests, is modeled with adaptability in mind.

Development Team Review 113

Development Team Review Agile Technical Review Software Review 113

ConversionXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. The cost of social media done well is low.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

DECEMBER 13, 2019

Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Ineffective and expensive marketing campaigns. Inadequate focus on hiring and people development. Use multiple small orders at first.

Technical Review 306

Technical Review Metrics Social Media Channel 306

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

YoungUpstarts

JUNE 1, 2019

In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. Go-to-Market. But when it comes to that crucial second phase – go-to-market – entrepreneurs find themselves devoid of help and support. In other words, they need go-to-market traction. Go-to-Product.

Cleveland 150

Cleveland Framework Marketing Early Stage 150

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies. How to adapt your marketing strategy. Develop timely pitch angles. Consumers are feeling uneasy.

Marketing 171

Marketing Audience eCommerce Social Media 171

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

Metrics 167

Metrics San Francisco Lean Continuous Deployment 167

Duct Tape Marketing

NOVEMBER 14, 2013

Ego Metrics: What Measurements Matter? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Andy Crestodina – Enjoy! The problem is that some of these metrics aren’t meaningful. No cattle.”.

Metrics 71

Metrics Social Media Widget Chicago 71

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Silicon Valley 284

Silicon Valley Technical Review Leadership Metrics 284

Startup Professionals Musings

JANUARY 25, 2023

Don’t fail to develop the proper comprehensive metrics for assessing how you and any partners are doing in terms of value creation. Others, lured by hot new markets, abandon their core prematurely, with equally disastrous results. Not having a means to measure holistic impact. Always keep a balance.

Partner 350

Partner Operations Metrics Leadership 350

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Before you bring on partners, develop intellectual property, raise capital, or generate revenues, you need to establish an official business entity. The cost of social media done well is low.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

SEPTEMBER 6, 2013

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? image source.

Customer Development 126

Customer Development Conversion Developer Customer 126

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. The story behind its substantial growth in the market is simple: people love to shop in the most convenient way possible, and a smartphone is a perfect way to do it.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 333

Marketing Revenue Matching Viral 333

Transformify

OCTOBER 26, 2019

SpdLoad is a startup development company focused on web and mobile development of Minimum Viable Products( MVP) for early-stage startups. The first one is establishing a sustainable image in the employment market. In our case, the target audience comprises of web-developers, designers and business developers.

Developer 49

Developer Differentiation Channel Audience 49

Up and Running

FEBRUARY 20, 2015

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

The Startup Magazine

FEBRUARY 24, 2021

Effective sales coaching is pegged on the accurate sales metrics that you can easily generate with the aid of sales coaching tools. Here are 4 categories of sales coaching tools sales managers can use to track sales metrics and drive sales. · Performance-oriented metrics. Maximize investment in training.

Metrics 181

Metrics Sales Retention Software 181

Startup Lessons Learned

MARCH 16, 2009

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111

Agile Customer Development Developer San Francisco 111