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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. You can’t sell with social.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

Use visibility and social media to pull clients in. In addition to relationships, today’s clients want to see you and your expertise on videos online, industry conferences, and social media to feel the trust for differentiation. Be targeted in marketing and lead generation.

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8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

Promote yourself with a title to match your expertise. Use social media for more visibility. For example, a marketing project would be the number of leads generated or ad impressions, instead of recommendations for improving the process. Adopt a project-based revenue model with metrics.

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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

This might include things like: Website Social media banners and content Newsletters Digital and traditional media advertising Naming rights of a building Event sponsorship Speaking opportunities Exhibitor opportunities Access to influencers. This will help sponsors quickly identify if your audience matches their target market.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details. Here’s Proquo’s lead generation landing page: By doing this, they’re able to progress prospects through the funnel more quickly, reducing cost per acquisition.

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Smart Strategies: How to Get Leads That Convert

Duct Tape Marketing

Plus, we’ll dive into lead generation strategies, how to create content that actually gets leads, and how to network strategically by building relationships. You’ll also understand how to use online lead generation to connect with your ideal clients. How do I generate leads for free?