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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 75
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Responses to Negative Data: Four Senior Leadership Archetypes.

Occam's Razor

During 2019, our Net Promotion Score has dropped 15 points. Four Negative Data Leadership Archetypes. Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). I had an opportunity to spend time with him and his leadership team.

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Experts share tips for mission-driven organizations on DE&I

Board Effect

Solving our most pressing social issues, providing a safety net of love and care, this is the immeasurably critical role of our social sector organizations. Measuring DE&I progress Use tools and metrics. “To Effective leadership and governance thrives on diversity of perspectives and diversity of perspectives doesn’t just happen.

Ireland 52
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71
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5 Keys To An Effective Startup Communications Mindset

Startup Professionals Musings

One of the biggest challenges we all face when put into business leadership roles is how to communicate most effectively. I found that guidance along these lines was spelled out well in a new book, “ Entrepreneurial Leadership ,” by Joel Peterson, based on his experience at JetBlue Chairman and a Stanford Professor.

Startup 312
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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

.” This podcast episode with Kai Anderson offers a deep dive into the transformative journey from employees to contributors, defining the people age, navigating the new rhythm of work, evolving leadership styles, and understanding the dynamics of the great resignation. Certainly the hierarchical structure of leadership has to change.