article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. Brand is your strongest asset.

Marketing 109
article thumbnail

Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield

Steve Blank

If you don’t value your product neither will your customers. Values – who and what founders and customers hold dear – were the focus on today’s Entrepreneurs are Everywhere radio show. Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. Ironically, though, academics are horrible customers.

Cofounder 149
article thumbnail

6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Giving out free stuff to your potential customers surely has the intention to show them the functionalities of your product, and it allows them to see all of its benefits for themselves. Social media.

Flash 162
article thumbnail

Entrepreneurs are Everywhere Show No. 38: Ryan Smith and Lane Merrifield

Steve Blank

If you don’t value your product neither will your customers. Values – who and what founders and customers hold dear – were the focus on today’s Entrepreneurs are Everywhere radio show. Ryan Smith co-founded Qualtrics in 2002 with his father in the family basement. Ironically, though, academics are horrible customers.

Cofounder 120
article thumbnail

Top 3 Insurance Considerations When Launching A Food Startup

YoungUpstarts

by Maxime Rieman, Director of Online Channel Product Marketing at CoverWallet. When you are in the process of launching a food startup, it is important to take insurance into consideration, as it can enable you to mitigate the plethora of risks involved in starting your business and working with customers. Customer Incidents.

Startup 100
article thumbnail

The Evolution of Entrepreneurial Education and Corporate Innovation

Steve Blank

Philip Bouchard : You’ve started teaching at Berkeley since 2002, Columbia in 2003 and at Stanford since 2011. Distribution channels, brand loyalty, etc. The hard part in a company is not getting a demo or setting up an internal accelerator, it’s getting something delivered all the way through your existing sales channel.

Incubator 332