Software By Rob

MARCH 17, 2010

The memories I have of Joel on Software , especially from 2001-2004, run deep. Luckily several thousand people have decided to stick around and join the conversation. Surely you’ve heard the news by now. Joel Spolsky is going to wrap-up his blog on its 10-year anniversary, just a few days from now.

Software Review 39

Software Review Software RSS Software Developers 39

techcrunch.com

APRIL 26, 2013

From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. It’s clear that AngelList wants to help bring much of the transactional conversations and introductions that happen at the early stage of hiring and fundraising via word of mouth or in meetings online.

SEC 61

SEC Accredited Investor San Diego New York City 61

YoungUpstarts

NOVEMBER 17, 2015

Whether it’s on social media, your website, or in advertising, having a clear brand voice will generate a positive customer experience and reduce confusion about who you are and what you offer. An elevator pitch, unlike a sales pitch, is the one you’ll trot out when you look to convert conversations into clientele.

Elevator Pitch 100

Elevator Pitch Social Media Channel Sales 100

Software By Rob

JULY 13, 2010

Background The idea for ChangeThis came from Seth Godin, and the site was built by a group of talented developers in 2004. Luckily several thousand people have decided to stick around and join the conversation. You don’t even need to register. From their FAQ: ChangeThis is a new kind of media. at 1:11 pm Voted for it. #2

Software Review 44

Software Review RSS Software Developers Software Development 44

Duct Tape Marketing

JUNE 3, 2011

Lead generation in this content driven social model is still a metered blend of advertising, public relations and referrals, but social is the mechanism driving the discovery and the conversation surrounding this powerful form of lead acquisition. The key to the effectiveness of this approach resides in building the organic side first.

Small Business 62

Small Business PPC Social Media Public Relations 62

Both Sides of the Table

JUNE 28, 2010

One of things I’ve loved the most about doing now 11 weeks of This Week in VC is a chance to have an hour-long recorded conversation with investors. This lasted from about 2001-2004. But you can see & hear the entire interview well and I think it will be well worth your while. Total raised: $17.0mm. Read more: TechCrunch.

San Francisco 230

San Francisco Los Angeles Cofounder SMS 230

Duct Tape Marketing

MAY 23, 2011

Sure, people converse with their friends and fans, but the real power of understanding how to network lies in reaching out to people you don’t already know and finding common ground to expand your network. You can also simply put out a call to Like your page through this option. All rights reserved.

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

JUNE 14, 2011

Use traditional broadcast and print advertising to drive prospects to a series of free online videos that educate, entertain and inform – oh, and build know, like and trust. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

JUNE 18, 2011

Keepstream – tool that allows you to organize and publish an archive of things on Twitter such as events streams, specific conversations or a product launch and then embed the conversation on your site. Also makes a great way to share a conversation about a client to help them understand the buzz. All rights reserved.

Small Business 59

Small Business Marketing Social Media RSS 59

ConversionXL

APRIL 7, 2020

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Make sure you have a strong open and close that includes calls to action like subscribing, sharing a link to your website, thanking sponsors, or reminding interested parties to advertise on your podcast (if relevant).

Syndicate 85

Syndicate Syndication Hosting Audio 85

Duct Tape Marketing

JUNE 13, 2011

All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Small Business 72

Small Business Customer Marketing New York 72

Duct Tape Marketing

JUNE 27, 2011

The Picture Perfect Ideal Customer Filling the Gap Between Generation and Conversion Finding Your Ideal Client Posted by : John Jantsch on Jun 27, 2011 | 6:55 am Category : Marketing Strategy Tag : ideal client Popular Posts Adding the Facebook Like. Does this have some truth for you? Note: There have been some updates since I published th.

Social Media 71

Social Media RSS Engineer Public Relations 71

Duct Tape Marketing

APRIL 21, 2011

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team. All rights reserved.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Hearpreneur

OCTOBER 10, 2018

Back in the days of straight advertising, it was important to have a name that explained what your company specialised in so the audience would be drawn to it. I knew I had to change the conversation. “I It was 2004 and my wife and I were in New York. Therefore, we wanted a name that did exactly what it said on the tin.

Naming 102

Naming LLC Entrepreneur Macedonia 102

Duct Tape Marketing

MAY 13, 2011

The entire post in question can be read below) What I’m suggesting mostly is that it’s not that giving away free content or hosting free online seminars is a bad thing. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Community 65

Community Social Media RSS Engineer 65

Duct Tape Marketing

JUNE 30, 2011

I had a great conversation recently with Derek Sivers , founder of CDBaby and author of Anything You Want. jepoirrier via Flickr It’s not that the owner’s thinking is flawed, it’s that most of knowledge, mission, vision and basic how to do stuff stays locked up there. All rights reserved.

Small Business 60

Small Business Marketing Social Media Programming 60

Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested. Below are some tools to consider adding to your arsenal. 5 Practical Tips for Gett. :

Small Business 65

Small Business Marketing Social Media Web 65

Duct Tape Marketing

JUNE 17, 2011

The key feature these services offer is that the group text becomes a conversation for all and most allow you to go beyond to text and add images (MMS). Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers.

SMS 73

SMS Marketing Mobile Social Media 73

Software By Rob

OCTOBER 15, 2009

It’s almost like the clock is moving backwards to 2004/2005 when blogs when there was much less noise in the blogosphere, but a smaller audience of commited, early adopters. Luckily several thousand people have decided to stick around and join the conversation. It’s like open shared IM conversation with everyone.

Software Review 49

Software Review RSS Software Developers Software Development 49

Duct Tape Marketing

APRIL 27, 2011

Shift the conversation to places where the competition can’t—or won’t—go. Some of my favorite strategic approaches from the book include: Win in the last three feet. Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly. All rights reserved.

Small Business 59

Small Business RSS Marketing Social Media 59

Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Mike can be reached at mschultz@raingroup.com or on Twitter @Mike_Schultz. All rights reserved.

Small Business 52

Small Business Marketing North America Social Media 52

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

MAY 20, 2011

They are not salespeople and find the whole conversion process a little daunting. I Hate Selling, So Now How Do I Convert Leads 1 Many business owners attract sales leads, but feel uncomfortable converting those leads into paying clients. If that sounds like you, fear not, (literally.) All rights reserved.

Small Business 53

Small Business North America Social Media Matching 53

Duct Tape Marketing

MAY 10, 2011

The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. If you can do that, getting them to buy what you want will simply make perfect sense. All rights reserved.

Small Business 57

Small Business Marketing Engineer Social Media 57

Up and Running

MAY 6, 2015

The exercise around that when it comes to your homepage is to actually list out all the conversions that you want. Does it support that conversion goal? Peter: I feel like the industrial design guys were so happy about this kind of thing in 2002, 2004. “Hey, there’s an advertisement. That’s the intro.

SBA 60

SBA Technical Review Software Review Small Business 60

Duct Tape Marketing

MAY 6, 2011

Peer to Peer Lead Conversion What Becomes the Long Way Home 3 Simple Ways to Empower Your Customers to Sell For You New Facebook Groups Could Be Big for Business Posted by : John Jantsch on May 06, 2011 | 7:41 am Categories : Duct Tape Marketing , Vision Tag : mastermind groups Popular Posts Adding the Facebook Like. All rights reserved.

Small Business 58

Small Business Marketing Social Media Engineer 58

Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Conversations make the difference in sales success. Mike can be reached at mschultz@raingroup.com or on Twitter @Mike_Schultz.

Small Business 33

Small Business Green Social Media Matching 33

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). " You increase unaided brand recall by creating great products (its not called a tablet, they are all called iPads), delivering fantastic service ("their return process is as good as Zappos"), and of course online and offline advertising.

Analytics 128

Analytics Search Advertising Metrics 128

Duct Tape Marketing

MAY 20, 2011

After sharing a bit about the business outcomes you’ve helped other customers achieve, see if it makes sense to continue the conversation. You may or may not be a good fit. Remember, it’s about their business, not your offering. Help them think about how to make the best decision for their organization. All rights reserved.

Small Business 45

Small Business Social Media Matching RSS 45

Duct Tape Marketing

MAY 19, 2011

Be sure to include an item of interest from your meeting or conversation—a joke or a shared moment of humor. Let the original referrer know how the conversation went, and express your appreciation for their help. It’s about what you might be able to do for them. It’s about giving them a reason to want to follow up. Make it automatic.

Social Media 40

Social Media Programming Small Business RSS 40

Duct Tape Marketing

MAY 19, 2011

Hope is not a marketing strategy. Instead, consider that leads come from many different methods. All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this

Social Media 44

Social Media Small Business Matching Reputation 44

Duct Tape Marketing

MAY 20, 2011

Stop converting and start conversing about whether working together can produce the results and relationships you both value. If it is a good fit, then together you can do good things, have fun, and make some money. If not, it’s painful for everyone. So stop selling and start helping people succeed. Is that so hard? 5 Steps to Successful Fac.

Small Business 44

Small Business Social Media Matching RSS 44

Duct Tape Marketing

MAY 16, 2011

Look for numbers like sales, units, leads, presentations, page views, downloads, and conversion rates. Develop measurement to set your marketing goals so you can track and measure your progress. The management happens with the following up on the metrics. You track plan vs. actual results and look carefully at the difference.

Marketing 41

Marketing Matching Social Media Cofounder 41

Duct Tape Marketing

MAY 19, 2011

But what would happen if, instead of ending with the sales conversation; the new customer, you began with the customer purchase? You are addicted to acquisition as you cast out that wide net, which just happens to be full of holes. And you’re not alone. All rights reserved.

Social Media 32

Social Media Retention Acquisition LLC 32

Both Sides of the Table

MAY 24, 2021

This “overnight success” was first financed in 2004. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. This is true in consumer but it’s also true in enterprise software. Case in point, Procore just went public and is trading at an $11 billion valuation.

Venture Capital 363

Venture Capital LP Valuation Later Stage 363

crowdSPRING Blog

AUGUST 15, 2012

I have been writing professionally for 15 years, and started my own company, Word Is Born, in 2004, while still living in Miami. From a more advertising/writing perspective, Bill Bernbach and Luke Sullivan were both strong influences. I’d say it’s direct, urgent, conversational and often quite raw.

Miami 98

Miami San Diego Columbus California 98

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. So this is the past.

PPC 123

PPC Analytics Conversion SEO 123