Duct Tape Marketing

MAY 23, 2011

To me there’s no such thing really as social media marketing or Facebook marketing, it’s simply a matter of marketing in a world gone social. Keep the Wall interesting by mixing content Network It’s kind of ironic how little traditional networking goes on inside many social networks. 5 Practical Tips for Gett. :

Small Business 78

Small Business Social Media Networking Engineer 78

Duct Tape Marketing

JUNE 18, 2011

Keepstream – tool that allows you to organize and publish an archive of things on Twitter such as events streams, specific conversations or a product launch and then embed the conversation on your site. Also makes a great way to share a conversation about a client to help them understand the buzz.

Small Business 59

Small Business Marketing Social Media RSS 59

Duct Tape Marketing

APRIL 21, 2011

While most businesses use a marketing model that tends to lean heavy on the desire to go from know us to buy from us, any business that fills each of these seven touchpoints will be well on their way to finding and keeping customers that become part of the lead generation and conversion team. 5 Practical Tips for Gett. :

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

APRIL 25, 2011

You should also add a series of routine systems and tools to all of your campaigns, calls to action and Web pages as striking the right balance of elements, colors, words, and images can send your conversion rates soaring with very time and money invested. Below are some tools to consider adding to your arsenal. 5 Practical Tips for Gett. :

Small Business 65

Small Business Marketing Social Media Web 65

Duct Tape Marketing

JUNE 27, 2011

The Picture Perfect Ideal Customer Filling the Gap Between Generation and Conversion Finding Your Ideal Client Posted by : John Jantsch on Jun 27, 2011 | 6:55 am Category : Marketing Strategy Tag : ideal client Popular Posts Adding the Facebook Like. Does this have some truth for you? Note: There have been some updates since I published th.

Social Media 71

Social Media RSS Engineer Public Relations 71

Software By Rob

OCTOBER 15, 2009

It’s almost like the clock is moving backwards to 2004/2005 when blogs when there was much less noise in the blogosphere, but a smaller audience of commited, early adopters. Luckily several thousand people have decided to stick around and join the conversation. It’s like open shared IM conversation with everyone.

Software Review 49

Software Review RSS Software Developers Software Development 49

Duct Tape Marketing

JUNE 17, 2011

The key feature these services offer is that the group text becomes a conversation for all and most allow you to go beyond to text and add images (MMS). Bonus: Group Text Don’t forget about the wave of group text services that are cropping up as a great way to communicate with your staff, customers, partners and suppliers.

SMS 73

SMS Marketing Mobile Social Media 73

Duct Tape Marketing

JUNE 13, 2011

Free Weekly Marketing eNewsletter Years Worth of Posts Here Select Month July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 (..)

Small Business 72

Small Business Customer Marketing New York 72

ConversionXL

JULY 29, 2015

With standard conversions, people receive value immediately. Given the difficulty with prosocial conversions, always provide some type of reward to potential donors. And they want to be seen displaying compassion because they want to be loved themselves.” ( West, 2004 ). Crowdfunding is painful. They buy your product.

Campaign 48

Campaign Reputation Metrics Naming 48

Duct Tape Marketing

MAY 13, 2011

The entire post in question can be read below) What I’m suggesting mostly is that it’s not that giving away free content or hosting free online seminars is a bad thing. I do it and expect that I will continue to do it as a path to gain new followers and build trust in my expertise.

Community 65

Community Social Media RSS Engineer 65

Duct Tape Marketing

JUNE 30, 2011

I had a great conversation recently with Derek Sivers , founder of CDBaby and author of Anything You Want. jepoirrier via Flickr It’s not that the owner’s thinking is flawed, it’s that most of knowledge, mission, vision and basic how to do stuff stays locked up there.

Small Business 60

Small Business Marketing Social Media Programming 60

Duct Tape Marketing

JUNE 14, 2011

Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac. Currently Facebook boasts somewhere in excess of 400 mi.

Small Business 68

Small Business Lead Generation Social Media Advertising 68

Duct Tape Marketing

APRIL 27, 2011

Shift the conversation to places where the competition can’t—or won’t—go. The Trend Towards Lean Startups How to Get an MBA for Less Than $20 Has Social Media Changed Customer Service? Some of my favorite strategic approaches from the book include: Win in the last three feet. Create “thin ice” arguments. Fight unfairly.

Small Business 59

Small Business RSS Marketing Social Media 59

Gust

NOVEMBER 4, 2011

In brief, a cap acts to place a limit on the conversion price of a convertible note such that investors are guaranteed a minimum number of shares for their bridge loans if the startup does a priced equity round at a high pre-money valuation – “high” meaning above the cap, which is often a heavily negotiated term.

Valuation 98

Valuation Pre-Money Valuation Merger Vesting 98

The Next Web

FEBRUARY 3, 2014

Google’s email service is now 10 years old – yes, released in 2004 when everybody thought that it was silly to compete with Yahoo! Actions should live within our conversations so that the flow of our daily lives is not interrupted by having to go back and read emails, or extract tasks to add to yet another list. and Hotmail.

Email 140

Email Social Media Cofounder Management 140

Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Mike can be reached at mschultz@raingroup.com or on Twitter @Mike_Schultz.

Small Business 52

Small Business Marketing North America Social Media 52

Duct Tape Marketing

MAY 19, 2011

Rohit Bhargava Rohit is a founding member of the Ogilvy 360 Digital Influence team , the world’s largest global network of social media strategists. As the new social media adage goes – it’s not who you know, but who knows you. Hope is not a marketing strategy. And reputation leads to, well, leads.

Social Media 44

Social Media Small Business Matching Reputation 44

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

MAY 20, 2011

They are not salespeople and find the whole conversion process a little daunting. I Hate Selling, So Now How Do I Convert Leads 1 Many business owners attract sales leads, but feel uncomfortable converting those leads into paying clients. If that sounds like you, fear not, (literally.)

Small Business 53

Small Business North America Social Media Matching 53

Duct Tape Marketing

MAY 10, 2011

The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. If you can do that, getting them to buy what you want will simply make perfect sense.

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 6, 2011

Peer to Peer Lead Conversion What Becomes the Long Way Home 3 Simple Ways to Empower Your Customers to Sell For You New Facebook Groups Could Be Big for Business Posted by : John Jantsch on May 06, 2011 | 7:41 am Categories : Duct Tape Marketing , Vision Tag : mastermind groups Popular Posts Adding the Facebook Like.

Small Business 58

Small Business Marketing Social Media Engineer 58

Duct Tape Marketing

MAY 16, 2011

Don’t count on social media to reach retirees or mainstream television to reach urban intellectuals. Look for numbers like sales, units, leads, presentations, page views, downloads, and conversion rates. Put your message where your market will find it. The management happens with the following up on the metrics.

Marketing 41

Marketing Matching Social Media Cofounder 41

Duct Tape Marketing

MAY 20, 2011

Michael Schultz Mike Schultz, author of Rainmaking Conversations , is President of RAIN Group, a sales training , assessment, and performance improvement company, and publisher of RainToday.com. Conversations make the difference in sales success. Mike can be reached at mschultz@raingroup.com or on Twitter @Mike_Schultz.

Small Business 33

Small Business Green Social Media Matching 33

Duct Tape Marketing

MAY 20, 2011

After sharing a bit about the business outcomes you’ve helped other customers achieve, see if it makes sense to continue the conversation. You may or may not be a good fit. Remember, it’s about their business, not your offering. Help them think about how to make the best decision for their organization.

Small Business 45

Small Business Social Media Matching RSS 45

ConversionXL

MAY 27, 2022

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Sprout Social research shows that when a CEO has an active presence on social media, 70% of consumers feel more connected to that brand.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 19, 2011

Be sure to include an item of interest from your meeting or conversation—a joke or a shared moment of humor. Let the original referrer know how the conversation went, and express your appreciation for their help. It’s about what you might be able to do for them. It’s about giving them a reason to want to follow up. Make it automatic.

Social Media 40

Social Media Programming Small Business RSS 40

Duct Tape Marketing

MAY 20, 2011

Stop converting and start conversing about whether working together can produce the results and relationships you both value. If it is a good fit, then together you can do good things, have fun, and make some money. If not, it’s painful for everyone. So stop selling and start helping people succeed. Is that so hard? 5 Steps to Successful Fac.

Small Business 44

Small Business Social Media Matching RSS 44

Hearpreneur

MARCH 13, 2020

A few months later, I went on a five-day social media detox, which I had (ironically) discovered online. Perhaps the most significant “ah-ha moment” I had while disconnected from social media was that I actually enjoyed the feeling of being bored. 10- During a random conversation. That’s right.

Entrepreneur 131

Entrepreneur LLC Technical Review Finder 131

Up and Running

MAY 6, 2015

Also think about, Jonathan, you manage our social media presence among other things and so you understand more than ever it’s really about getting those specific posts out to people through those channels, through email and that’s very much the same thing. Does it support that conversion goal? That’s the intro.

SBA 60

SBA Technical Review Software Review Small Business 60

ConversionXL

APRIL 7, 2020

The first shows were created in late 2003, and the term itself was coined in 2004 by combining “iPod” with “broadcasting.”. Syndicate the blog or episode summary page via social media in addition to syndicating a link to a podcatcher or host site. Let’s get started. . Podcasting as a marketing channel. Image source ).

Syndicate 85

Syndicate Syndication Hosting Audio 85

Duct Tape Marketing

MAY 19, 2011

But what would happen if, instead of ending with the sales conversation; the new customer, you began with the customer purchase? were the buzzwords of the original digital and more recent social media waves, then advocacy is going to be the next wave that crests and breaks on the shores of marketing engagement and innovation.

Social Media 32

Social Media Retention Acquisition LLC 32

Duct Tape Marketing

SEPTEMBER 26, 2014

With the prevalence of social media, there is almost no excuse for a cold-call or cold-email anymore. As Mark Suster, a prominent venture capitalist, put it very aptly at my Founder Showcase event, “in the era of social networks, if you can’t figure out how to get access to a venture capitalist, hang up your cleats now.

Networking 69

Networking Silicon Valley B2C Dividend 69

ConversionXL

JANUARY 11, 2013

After that you can earn more “votes” by posting affiliate links of the campaign on social media – brilliant! Create brand awareness through a focused social media campaign, encouraging content sharing between users. 31% referral conversion rate. Total Conversion: 41.19%. Objectives.

Campaign 95

Campaign Estonia Social Media Viral 95

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). The graph shows the change over time, starting in Jan 2004. Bonus Two: Video: Enhancing Brand Strength (and Avoiding Brand Destruction) via Social Media ]. "Timing there is such little accountability to brand marketing and 2.

Analytics 128

Analytics Search Advertising Metrics 128

Both Sides of the Table

MAY 24, 2021

This “overnight success” was first financed in 2004. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero. This is true in consumer but it’s also true in enterprise software. Case in point, Procore just went public and is trading at an $11 billion valuation.

Venture Capital 363

Venture Capital LP Valuation Later Stage 363

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. So this is the past.

PPC 123

PPC Analytics Conversion SEO 123

ConversionXL

APRIL 24, 2019

Until 2004, when the U.S. They’ve inspired imitators, such as Drift, which coined “conversational marketing” when it knowingly entered a commodity market. It’s worked out: The black bar is when Drift committed fully to “conversational marketing.” More than any other moat, switching costs often serve companies, not consumers.

Non-Compete 122

Non-Compete United States Networking Acquisition 122