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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

Coca-Cola has brand equity that makes people gravitate towards it. In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Why brand equity matters now more than ever. Brand equity. It’s the safer bet. Every day in the U.S.,

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Praying to the God of Valuation

Both Sides of the Table

Between 2006–2008 I sold both companies that I had started and became a VC. I had realized that I didn’t have it within me to be as good of a player as many of them did but I had the skills to help as mentor, coach, friend, sparing partner and patient capital provider. So now our collective companies are worth less. It’s just not me.

Valuation 466
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Greycroft is an early-stage VC. OTHER DEALS: 1.

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Where are the Deals? How VCs Identify the Next Generation of Startups

David Teten

It might appear that origination is becoming much easier because of new tools like AngelList and the SEC moving toward adoption of rules that will allow equity based crowdfunding. We published the full report in the Journal of Private Equity ; it’s now the #2-most viewed article in the Journal’s history. 2006) [iii].

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The Equity Kicker returns – now writing about the future of VC and meditation

The Equity Kicker

Between 2006 and 2016, I wrote something on this blog almost every working day. We were now three years in at Forward Partners and it was increasingly obvious that the team here should be writing rather than me. It was a huge effort but I loved it. As of last summer, I stopped blogging all together. That big change?

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A Look at What’s Fueling Startup Investments in Colombia

ReadWriteStart

However, the 2016 Peace Deal with the FARC , among other efforts, changed its international reputation, leading to a 300% increase in foreign visitors since 2006. They’ve raised $14M from US-based VCs Portland Private Equity and Endeavor. Kushki recently raised a Series A round from dev labs and Magma Partners at the end of 2018.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. But when the finally convert the debt to equity the round gets filed with the SEC and thus journalists often pick up on it. Klarna is apparently the first European board for legendary Sequoia partner, Michael Moritz.

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