The Next Web
DECEMBER 4, 2013
Starting out, you can’t hit every network and outlet full-force. Prioritize social networks. Choose at least a network or two that match your business’ current scale in addition to starting aspirational presences on obvious services like Facebook and Twitter. Startup Example: Cloudera. Strategy Adopted: Blogger Outreach.
Both Sides of the Table
MAY 19, 2010
Closing a VC fund in 2009/10 is a major achievement in and of itself. Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010.
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SoCal CTO
FEBRUARY 25, 2007
As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. ► 2009. (9). Popular Media: the key to viral marketing. Feedburner Network. Raj Kapoor.
venturedig.com
NOVEMBER 1, 2009
In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. Reason : as soon as someone sits down to outline ways social networks can be monetized, another model emerges, and another model ceases. The middle man is called an ad network. users in 2009.
This is going to be BIG.
JUNE 19, 2012
Our current focus is on creating sticky, super viral applications that help users get more out of Facebook and other social media. 6/15/2008 – Application network of its own apps plus agency business plus ad network. 4/19/2009 – Still an agency.
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