Remove 2011 Remove Customer Remove PR Remove Sales
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Rinse & repeat. It seemed to be purely speculative. I was a victim of this kind of thinking.

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What does a Head of People do? Learning from Ada’s Chelsea MacDonald

Version One Ventures

She was a data analyst and has been in People and leadership roles since 2011. Unlike “traditional” departments such as Engineering, Product, Sales, Marketing, BD, Customer Support/Success, People is a relatively new leadership function. Reviewed performance of BDRs and Sales. Interviewed a candidate for Head of Finance.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Their recommendations derive from sales and EBITDA (earnings before interest, taxes, depreciation, and amortization) for the companies in their study: ( Image source ).

Marketing 121
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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

Wednesday, February 23, 2011. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. sales and marketing. (10). ▼ 2011. (2). Impact of the recession on SaaS Sales&Marketing pr. What happened? Online Gaming. (1).

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

Building Your SaaS Sales Compensation Plan. Compensating the sales force is a difficult task and the key is usually to keep things simple, so that each sales rep knows what he needs to optimize to make more money at the end of the quarter. which is very close to the typical 8% paid for sales commissions.

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Intellectual Property for Startups in the Real World

Gust

Given that 2011 is already behind us, I’d like to take a brief time-out from the usual legal and financial wonkery to wish you and your loved ones a Happy New Year. Designing and producing marketing and PR materials (copyright, trademark). Are there any rights the company risks losing if it does nothing to preserve them now?