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Five case studies you'll see at the Lean Startup Conference 2015

Startup Lessons Learned

Entrepreneur Prerna Gupta believes that there’s a billion-dollar opportunity in bringing “Lean” principles to the development and distribution of mass-market fiction, and in presenting stories as a mobile-first experience. With this approach to establishing and tracking milestones, ReadyTalk launched its beta of UbiMeet.com in March 2015.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Engage in effective customer research. They use intent signals (e.g.,

eCommerce 129
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement. And typical success metrics for them would look like: email open rate.

B2B 48
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. This is what our hiring landscape looked like over the past year: Pre-2015, we hired three founders: 1x hustler in charge of strategic growth hacking. This is when metrics come into play.

Revenue 60
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They use different technologies of course, and different distribution mechanisms. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Analytics 141
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6 Keys To Proving A Viable Startup Business Model

Startup Professionals Musings

Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. To get the visibility and distribution you need will likely require one or two levels of partner relationships and a real model for marketing, events and promotions.

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8 Ways An Investor Pitch Differs From A Product Pitch

Startup Professionals Musings

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Partnerships, distribution channels and pricing models should be included. “If Marty Zwilling First published on Entrepreneur.com on 7/29/2015.

Product 120