Remove 2016 Remove Advertising Remove Audience Remove Campaign
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5 Terrible Social Media Fails in 2016 That You Must Avoid

Brandanew

Brands are closer to their audience with the help of social media. It takes many campaigns, much brainstorming and creative effort to nurture and build a brand cult, but it takes just one misstep to offend people. Let us see some Social Media fails and disasters of 2016, so far… Create a LOVED brand.

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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud occurs when a pay-per-click advertisement is clicked on by a user with malicious or disingenuous intent. However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. Juniper Research estimates that click fraud cost advertisers $42 billion in 2019. How click fraud works.

PPC 121
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Video content allows advertisers to tell a more complex story than text or images alone. But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022.

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How Your Law Firm Should Market To Millennials

The Startup Magazine

In 2016, Millennials surpassed the Baby Boomer generation in 2016. Throw away old ideas of marketing and printed advertising, radio announcements, and direct mail campaigns. Engage in Social media Advertising. Apply for Facebook advertising. Personal Law firms for Millennials.

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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

As we talk to marketers about how they generate leads and fill the top of their sales funnel, most say they rely on quite number of different tactics: Trade shows, seminars, email blasts to purchased lists, internal cold calls, outsourced telemarketing, and advertising. According to the report, traditional paid ads are highly overrated.

Asia 100
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A Beginner’s Guide to Programmatic Advertising & RTB

YoungUpstarts

Programmatic media buying is the new wave of buying digital advertising. With a recent MediaPost report stating that “66% of marketers are planning to raise programmatic advertising budgets” in 2016, there is no indication that is going anywhere. So what exactly is programmatic?

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Design Inspiration: 15 Exciting Website Advertising Campaigns

Duct Tape Marketing

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising.