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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors. Image Source.

Marketing 110
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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

Let’s take a look at the top ten things you can do to make SEO an effective part of your 2017 marketing strategy: 1. Tip: Do your best to keep conversions tied to the same outcome for the various SEO campaigns you’ll undertake. There are many excellent online tools that will help you with SEO campaigns.

SEO 48
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But LinkedIn owns the lucrative B2B audience. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. LinkedIn began beta testing video ads in October 2017. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ).

Video 129
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Digital Marketing: 2017 Trends To Look Out For

YoungUpstarts

We’ve made it through the first month of 2017 and the New Year’s hype has died down. Here’s a guide to what’s up and coming in 2017: Voice Search Is Very “In”. Unlocking the potential and growth of voice search in 2017 will help your business thrive this year. Consider what your audience want from you.

Marketing 100
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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Aside from tools like ad-blockers, incognito mode on Google Chrome and Fluff Buster on Facebook, today’s consumers are a less than captivated audience. In 2017, advertisers lost $6.5 Think of all the advertising budgets spent crafting highly polished campaigns when all that needed was an honest word from one friend to another.

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The technological breakthrough, announced in 2017 , is the “federated” component—the ability to train a machine learning model without a centralized repository of data: It works like this: your device downloads the current model, improves it by learning from data on your phone, and then summarizes the changes as a small focused update.

Caching 140
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.