Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Try the Google Analytics revenue prediction dataset and analysis Notebooks , or the conversion optimization dataset with ROI analysis for Facebook marketing campaigns. But the platform has evolved from that initial use case.

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Aggregates lie. At this point, all order data is still aggregated. You may already know that. Add the platform (e.g.,

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Acquisition Efficiency. Total Customers.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

FEBRUARY 11, 2020

Check aggregator sites that feature tweets. With those strategies as a foundation for profile growth, you can start to think about ways to do something more than gain revenue-free attention on Twitter. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.

Internet 113

Internet eCommerce Advertising Flash 113

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Customization.

Analytics 90

Analytics SQL Metrics Campaign 90

pandodaily.com

NOVEMBER 29, 2012

But the angels who’ve staked their funds on spreading bits of money all over the Valley are increasingly anxious that only 20 percent of their deals — in aggregate — will get the chance to keep going. iOS App Store revenue still dwarfs Google Play’s, but the challenger is catching up fast. November 29, 2012.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter.

IPO 82

IPO Customer Matching Silicon Valley 82

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Most importantly – revenue.

SEO 159

SEO Analytics Social Media Metrics 159

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals. To compute revenue, you multiply average deal size by number of deals. Bookings is the pre-cursor to Revenue. Obvious, isn’t it?

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JUNE 30, 2017

Consider the following: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Data-driven marketing is the ability to analyze your existing data, understand what’s missing, how to segment it and apply it to your marketing campaigns. That’s data-driven marketing.

Marketing 55

Marketing B2B Database Campaign 55

Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

www.kalzumeus.com

AUGUST 13, 2012

Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? Advanced Segments are a good tool to get stuck into, as are trackable links and campaigns. Here are some of my recent campaigns. Informly / Geckoboard or other aggregators. Where from?

Metrics 111

Metrics Analytics Aggregator Revenue 111

ConversionXL

AUGUST 23, 2020

While studies show that on the desktop , longer, content-rich pages can dramatically increase conversions for products that cost more or need more explanation, with mobile ( and especially with visitors from mobile ads) it’s been observed that longer call times can correlate revenue increases.

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JANUARY 12, 2015

Traffic sources, like keywords, referring sites, campaigns, countries, are examples of dimensions. If you would like to, start by downloading three of my favourite custom reports , or these three paid search campaign analysis custom reports. All data in aggregate is crap. So, demand custom reports even on day one if you can.

Analytics 60

Analytics Metrics Web Leadership 60

Venture Chronicles

APRIL 20, 2014

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Ping Identity has gone through a top to bottom transformation in marketing over the last year.

B2B 45

B2B Marketing SEM Bandwidth 45

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). Often we end up obsessing about a keyword or campaign or xyz without realizing we are talking about 0.05% of the traffic. What we are looking for is whether this analysis is important to do. Sub optimal.

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

JANUARY 14, 2016

Stage 2: Optimize Your User Acquisition Campaigns. Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users.

Mobile 48

Mobile Conversion Retention Campaign 48

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Pretty cool, right?

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 2, 2020

Here’s an example of a successful campaign from how we did things at Baremetrics a few years ago. It also aggregates all the data from the survey so you can see which cancellation reasons are most common, and which cost you the most revenue. Tools like Intercom and Customer.io

Retention 83

Retention Email Customer Aggregator 83

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. It has been a great way to immediately influence revenue for my ecommerce engagements. A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Six years go by.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2008

But if Thanksgiving this year was $15 mil revenue and last year was $10 mil then is that good? In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns. More importantly, is that good enough? This is where tribal knowledge comes into play. 2: Segmentation to the rescue!

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

MARCH 26, 2014

Did they find your website via a campaign? If traffic from one particular source or device behaves significantly different than the rest, it’s enough to screw up your test data completely – and thus also what you’re taking away from the test; in terms of insight as well as revenue. Have they visited your website before?

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. I came from an acquisition at Oracle which was an Oracle marketing cloud where I running marketing for a content marketing start-up.

Email 32

Email Search Engineer Curation 32