www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

ConversionXL

DECEMBER 3, 2018

But, ultimately, it generates paying customers—and that’s the only metric that really matters. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers. In many ways, this approach is anathema to traditional content marketing. Conclusion.

B2B 133

B2B Marketing SEO Search 133

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Competition shifts from user acquisition to user retention.

Internet 113

Internet eCommerce Advertising Flash 113

David Teten

DECEMBER 3, 2019

Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. The simplest way to track a company’s performance: have them give you access to their internal metrics dashboard. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

MARCH 2, 2014

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. An increase in traffic to your website is typically a good sign that your company is well-matched for its keyword searches in the search engine results. Most importantly – revenue.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

OCTOBER 27, 2020

But every change has the potential to adjust tactics—even if that adjustment means having to do less “for search engines” because algorithms improve. In aggregate, long-tail queries can drive a ton of traffic. Leave quality-degrading metrics like “keyword density” behind. Not every change to search algorithms requires action.

Algorithm 174

Algorithm Search Matching SEO 174

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. If you haven’t figured out the ecosystem, growth is useless – whether it is a acquisition-only viral loop, like Tagged, or an advertising blitz like countless dot-bombs.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Build acquisition into your product (LinkedIn, TransferWise). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). 7 Basic Plots on Wikipedia ). Enhanced E-Commerce.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. This is an incredible skill, one that most engineers overlook. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Your effort will make this post 100x more valuable.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

NOVEMBER 21, 2011

Search engine visits: 27,534. I see people using total search traffic or total site traffic or… other imprecise metrics. All numbers in aggregate are at best marginally useful, and that rule applies to this one too. 31 (when the trend started to spike and subsequently stabilized) to Nov 15… Total site visits: 57,672.

Analytics 136

Analytics Metrics Search Aggregator 136

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 26, 2014

Craig Sullivan, @OptimiseOrDie : I’m a performance junkie – because I started life as a network and security engineer with routers, TCP/IP and lots of cool tools for analyzing and fixing problems. You can now see 3 metrics called. (1) Case study: The impact of HTML delay on mobile business metrics [link].com/2011/11/23/case-study-

Analytics 131

Analytics Conversion Metrics Europe 131

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? great web customer acquisition tutorials. Search Engine Optimization Tools. Google App Engine â?? Check them out. Very responsive.

Software Review 53

Software Review Technical Review Startup 53

K9 Ventures

OCTOBER 10, 2017

Typically, Pre-Seed rounds are less than $1M in aggregate capital raised. If the Micro-VCs are looking for Series A-like metrics, what does a company do when it’s just getting started? 6M-$15M used to scale customer acquisition and revenue). Engineering Capital. Q: What amount of financing is considered Pre-Seed?

Seed Stage 82

Seed Stage Finance Later Stage Equity 82

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

betashop.com

OCTOBER 8, 2012

If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Not every leader has to write code but you do have to understand how it is built, what the engineering process is all about, and how the technology works.?. But it should never be a surprise.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. In aggregate trends can hide insights and hence "dirty" the data. Do you have any thoughts on this matter?

Analytics 68

Analytics Metrics Search Florida 68

VC Cafe

JANUARY 16, 2011

In addition, Cellguide’s GPSense engine is chip agnostic and could use pseudo- ranges from any GNSS receiver thus creating a fully featured locaiton and navigation engine. Dasur’s solution is based on a unique, patented pattern recognition engine. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. How should you decide which one of these acquisition sources you should invest in more? The answer is simple: Aggregators. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? One of my favorite exercises is to do the above analysis based on Cost Per Acquisition, rather than just conversions. You don't have to do attribution analysis for all your conversions in aggregate.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. How can I e.g. determine the ROI of my mobile traffic acquisition, when people regularly convert on their laptops later… What would be the current best practice to move towards a proper cross-device attribution, while maintaining or improving on privacy standards at the same time??

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. You can literally do this for any metric in the standard tables in GA. This post is all about that. Pretty cool.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166