ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

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Customer Marketing Channel Audience 118

ConversionXL

AUGUST 18, 2020

In this article, I walk you through a framework—the SEO pyramid—and how to think about keyword research for B2B SaaS businesses. The SEO Pyramid categorizes search term types for B2B SaaS businesses. Worst of all, they usually contain no call to action to sign-up or request a demo. What is the SEO pyramid? Problem terms.

Framework 123

Framework B2B SEO Search 123

View from Seed

JANUARY 10, 2022

With two successful accelerators under our belts, we’ve proven that going back to basics with smaller cohort sizes and zero demo days works. I liked that there was no organized demo day at the end of the program.” – Lillian, ShelfLife. Here are a few unprompted quotes from accelerator alums to help better illustrate: .

San Diego 156

San Diego San Francisco Alabama Valuation 156

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. The sender included a 30-second video interacting with his website: The custom, pre-recorded demo in this email won praise—and a response. Or a pre-recorded demo? Image source ).

Email 130

Email Campaign Reputation San Diego 130

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Post-launch, product marketers focus on improving sales enablement and work to drive demand and adoption of the product.

Marketing 110

Marketing Product Audience Equity 110

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Yes, customers are you number one goal, but marketing-wise, you need specific, attainable goals, whether it’s leads or more demos or free trials or press hits. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Both Sides of the Table

JANUARY 13, 2011

I’m comfortable with introductions and then getting into the demo.&#. I believe in this so much that, despite my post advising you to be prepared for the *norm* in VC, I wrote a post about a company that came in for a presentation and never even got the slides out or presented a demo. Just jump into the demo after intros.

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Early Stage Venture Capital B2B Sales 299

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. How do some of the most successful SaaS companies approach their demos? In this article, we’ll look at some of the most important components of running a successful demo and what to consider when creating yours.

Product 120

Product B2C B2B Email 120

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. You can begin to work on position a little bit, but the early acquisitions are there to give you more users to work on to continue to build out the product. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Another classic in the vendors’ demos. Following are the main types of segments that you will be able to actually build and use with the technology available today. Contextual segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”.

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. by downloading guides, using the open parts of our product, requesting a demo). Image source ).

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Demand Revenue SQL B2B 101

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. That B2B sales are built on relationships. For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. B2C or B2B, all marketing is people talking to people.

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B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Slack, in 2014, converted at 30%. Free trial. Hybrid models.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K. But you first have to engage them. ?Think

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Customer Acquisition Cost (CAC) – refers to the resources that a business uses in order to acquire an additional customer. SaaS: Free Trial, Demo, or Neither?

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). Political affinity. And that’s just in the demographic realm. Track Sales Wisely.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 25, 2018

Visitors request demos. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. For B2B marketers, demand generation tactics—no matter how well targeted—fail if they focus exclusively on how a product or service benefits the prospect alone. It’s an absurd standard.

Demand 132

Demand Vertical Campaign Channel 132

View from Seed

JANUARY 11, 2023

We don’t do demo days: It’s not our thing… never has been and never will be. Consumer and SaaS B2B companies located anywhere, but should be focused on redesigning the Everyday Economy within the U.S. The culmination of this accelerator program isn’t a demo day or a big show. Being hands-on investors is part of our core.

Programming 156

Programming Sacramento San Francisco Founder 156

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. Comparison stage is when you want to schedule your demo, trying to do that too early will scare the customer and put them off from taking to you in the future when they are ready. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. iRidium invited top tier accounts to product demos. This approach works for both new account acquisition and account expansion. ABM can transform a company’s trajectory, but it won’t won’t solve all your B2B challenges. Conclusion.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. Did they have a personalized demo? More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Successfully qualified leads will be handed-off to the AE (along with any information to deliver a seamless experience for the prospect) when a demo is booked.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

MARCH 3, 2021

SEO has a wonderful way of drastically lowering cost-per-acquisition over time. For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings. 2) Understand traffic quality and the economic value of clicks.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). It's a sign of a healthy business that has a diversified customer acquisition strategy.

Web 139

Web Analytics eCommerce Campaign 139

Agile VC

JUNE 12, 2012

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. Enough said. What about Jumio?

Mobile 250

Mobile Disintermediation SMS Government 250

Software By Rob

AUGUST 18, 2010

Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. I can remember a number of sources for similar numbers (they may be higher for B2B). Would a demo or a 30 day trial give them enough of a feel for your app to be able to make the purchasing decision? 41 AX on 08.19.10

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Software Review Software Revenue Cofounder 78

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. CTAs like demo requests or talking with a member of the sales team are high commitment and high friction. AJ Wilcox notes in his course on LinkedIn ads : . “72%

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Campaign Audience Advertising Conversion 129

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Image source.

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Customer Marketing Social Media CPA 140

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. great web customer acquisition tutorials. Demo Germany. Analytics blog â?? good tutorial.

Software Review 53

Software Review Technical Review Startup 53