Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] I only work with B2B clients as well into service delivery. This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Newsletter and other subscribers (like eBook downloads, for example). Acquisition Cost of a New Customer. Do you feel the same way?

Marketing 60

Marketing Social Media Campaign Acquisition 60

Steve Blank

MAY 29, 2011

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. Download the full Startup Genome report here.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

ConversionXL

SEPTEMBER 20, 2021

For ASO, this happens when you prioritize downloads over long-term value. Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. Similar to app store optimization (ASO) , it’s easy to fall into the trap of chasing shallow wins. .

Analytics 134

Analytics Metrics Channel Video 134

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show? And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. customer acquisition process and channels). Tidal Wave 2 – Rising Acquisition Costs. ?. Cons : Expensive customer acquisition cost (CAC) and hard to scale. ideal customer).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] Habit based marketing, download, nudge, wherever you get your podcasts. (00:47): If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal.

Marketing 75

Marketing Differentiation B2C PR 75

David Teten

DECEMBER 16, 2015

Josh Gebhardt, CEO, MetricStory , observes that horizontal spread across and within an organization’s functional siloes is a good metric for B2B products. Customer Acquisition Cost (CAC). App downloads. In addition, we typically ask portfolio companies to report on the following non-financial metrics: Universal Metrics.

Metrics 60

Metrics Analytics Balance Sheet .Net 60

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

MARCH 5, 2019

For example, Jon Buchan of Charm Offensive is known for his humorous B2B emails, usually with pictures of cute animals included as attachments. If you’ve sent them a link to a whitepaper, don’t make them fill in all their details to download it. Examples: Download your ebook. This could be as simple as making them smile.

Email 130

Email Campaign Reputation San Diego 130

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Transformify

JANUARY 24, 2021

An email notification is sent out to each service provider or freelancer and they can download the invoices from their Transformify profile. B2B Experience. There is no need for your service providers to be familiar with the tax legislation, all mandatory fields, etc. No Need to Store or Amend Payment Details. via Rapyd).

B2B 98

B2B Software Review Database Software 98

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. by downloading guides, using the open parts of our product, requesting a demo). Image source ).

Demand 101

Demand Revenue SQL B2B 101

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

FEBRUARY 26, 2014

You can also download these reports with both date and day of week segments included, so you can use spreadsheet wizardry to get down to definitive answers more quickly. Inside the Keywords tab itself, use segments drop down to show each keyword’s performance by date or day of week. Exercise: image source.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MAY 27, 2022

B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Someone who prefers to read might download an ebook after reading a blog post. Which have the most potential? The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. Don’t do that, either.

Email 136

Email Customer Marketing Software Review 136

Up and Running

DECEMBER 20, 2016

For example, say you need to increase the number of top-of-funnel leads for your B2B company. Sign-ups and conversions: the number of people who’ve joined your email list, or downloaded premium content. It’s important to compare the spend versus sales to identify the cost-per-acquisition. Next, create tangible goals.

Social Media 60

Social Media Media Small Business Marketing 60

Up and Running

MARCH 14, 2017

This validation tactic helps you shed a glaringly honest light on your client acquisition cost, distilling from CPC (cost-per-click), to CPA (cost-per-action), and the various other conversion steps. Make sure you have a following and website to support your tests. Consider trade fairs or cold calling.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Bogdanovich, who’s worked with dozens of companies on Salesforce integration and marketing automation, sketched an order of operations for data acquisition and deployment in demand gen campaigns: Bring clean data into the CRM.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

FEBRUARY 6, 2024

Connect with John Jantsch on LinkedIn Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. More About Shama Hyder : Connect with Shama on LinkedIn Check out her Website Visit Zen Media Like this show? Click on over and give us a review on iTunes, please!

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

NOVEMBER 4, 2020

I’d downloaded their ebook and had been looking at their pricing plans (which I thought were pretty reasonable). Danielle Juson of inSided agrees: “We find that online user communities have a big impact in converting B2B SaaS users from free trials or freemium tiers to paid users.” Highlight your users success through testimonials.

Conversion 103

Conversion Email eCommerce Community 103

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Both Sides of the Table

OCTOBER 25, 2014

Customer Acquisition - I left customer acquisition for last intentionally. The narrative goes like this, “We appeared on TechCrunch” or “We were featured in the App Store” but we didn’t get nearly the downloads we expected. Many people downloaded our app / visited our website / etc.

PR 415

PR Early Stage Dividend Acquisition 415

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. 3) Related ‘jobs’ might be to ‘download songs from the Internet,’ ‘make playlists,’ ‘discard unwanted songs,’ and ‘pass the time.’”. The former is more personal.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. You can also download this report directly into you GA account: Mobile Performance Analysis Report. Engagement, or death!

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

SEPTEMBER 30, 2013

Acquisition is everything we do to attract traffic. many teams for acquisition. Make sure your executive dashboards obsess about acquisition, behavior and outcome metrics. Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ).

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

NOVEMBER 3, 2021

And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind. I think the financial planner who teaches his B2B clients, how to generate a business is going to actually be the recipient of a ton of referrals. Like this show? Duct Tape Transcript. And this is Ruth.

Technical Review 101

Technical Review Networking Texas Forecast 101

Occam's Razor

FEBRUARY 20, 2012

" "Download the trial version." If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA). You are there.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

MAY 19, 2016

Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies).

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

JANUARY 18, 2023

There is an inter intersection for the longest time employer brand has lived over in this, what I will lovingly refer to as the recruiting and talent acquisition ghetto. James Ellis (07:08): But there, there's a swing in like, you know, if you've talked to B2B marketers, it's always about, it's not b2b, it's p2p, it's person to person.

Chicago 76

Chicago Hiring Conversion Audience 76

ConversionXL

JANUARY 29, 2014

Even though the book was totally free – he still wanted to include testimonials to encourage more downloads. Something to consider with video testimonials (if you’re in B2B) is the customer’s position within their company. Michael was offering a free ebook called 7 Universal Conversion Optimization Principle’s.

Software Review 126

Software Review Stock Video Advertising 126

ConversionXL

JUNE 2, 2022

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). If you track an ebook download, follow up in two days with a question about the guide to spark a conversation.

Marketing 100

Marketing Campaign Email Sales 100