VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways).

Audio 139

Audio Software Review Open Source Social Network 139

ConversionXL

MARCH 31, 2021

For example, here’s how we’d describe a segment of the app development agency’s audience: Existing Startup Founder: Sometimes, founders will already have an MVP or prototype. Agency founders and marketers race for sales appointments before establishing a relationship. How content fits into outreach and business development.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] And it was really the founder, our founder David, and he, it was really about, there has to be this better way, right? You know, the typical SAS acquisition model of, you know, users, you know, new users or trial users, that's all that matters.

Marketing 73

Marketing Differentiation B2C PR 73

Austin Startup

NOVEMBER 29, 2017

Launching a supermarket for natural foods may not sound like a winning proposal in conservative Texas, but Austin delivered — to the tune of a $13,7 bln acquisition by Amazon in 2017. In addition to the B2C market, companies in Austin are also in a formidable position to service business customers.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

View from Seed

SEPTEMBER 11, 2019

But the CEO was able to talk not only about his co-founders and vision in his pitch, but also presented detailed pre-launch interviews with a handful of prospective customers who indicated they’d participate in a paid beta once the product was ready. They’ll want to understand trends in customer acquisition costs.

Seed Stage 150

Seed Stage B2B Seed Capital Revenue 150

View from Seed

MARCH 3, 2015

NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Austin Startup

OCTOBER 15, 2017

As a founder cognizant of finding revenue anywhere you can, you are not likely to turn away today’s dollars for a conceptual future enterprise valuation. What is your Customer Acquisition Cost? But, it is likely the major differentiator between a win and a loss whether you are selling B2B or B2C.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Austin Startup

APRIL 17, 2017

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. Internship Title: Marketing Intern Compensation: Paid Description: This role works closely with the founders to uncover and explore new online and offline marketing possibilities for the company.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Social Media Distribution PR 190

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141

B2C Technical Review Startup Retention 141

View from Seed

JUNE 5, 2018

We launched the Hiring Bootcamp to equip portfolio founders and hiring managers with the best practices around building a hiring machine , so they can maximize their chances of getting the best talent into the door efficiently. The quest for building such hiring machine is universal across companies at various stages.

Hiring 120

Hiring Portfolio Metrics B2C 120

VC Cafe

OCTOBER 28, 2021

I was reading the book “Super Founders” by Ali Temaseb in which he breaks down the data behind billion dollar startups. When he asked founders and investors of billion dollar companies what spaces they thought will create the next billion dollar companies, he received a very diverse set of ideas.

B2B 167

B2B Sales Cycle Software Mobile 167

Mucker Lab

APRIL 6, 2023

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. The second is a tranched deal, which is always a bad compromise for founders. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. Looks good.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Seeing Both Sides

JULY 11, 2013

Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC).

Sales 50

Sales Technical Review Software Review B2B 50

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. The second is a tranched deal, which is always a bad compromise for founders. The former means your friends won’t hear about your company until the acquisition. Highly experienced, top-tier angels. Vision for B2B, sales-driven technology. Requires team relocation. Looks good.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. As Des Traynor , co-founder of Intercom put it in the Intercom on Jobs-to-be-Done book : Des Traynor: Some products are better defined by the job they do than the customers they serve. Contextual segments. Behavioral segments. Historical segments. Algorithmic segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models.

Demand 101

Demand Revenue SQL B2B 101

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. B2C or B2B, all marketing is people talking to people. It’s a tactic that helped Venture Harbour founder Marcus Taylor increase sales by 332%. Cross-selling can be a powerful tool for retention and acquisition. Source ).

B2B 129

B2B Email Sales Acquisition 129

Austin Startup

JUNE 26, 2019

Many people have reached out sharing knowing and kind words about our journey and choice to wind down our venture, as well as their appreciation for my choice to pull back the curtain on what is statistically a common road for many founders. It details a landscape founders like me are excited to sink their teeth into? Of course not!

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Many founders assume if they build a great product or service, people will flock to it.

Product 96

Product Social Media Audience Software Review 96

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. The way you define the stages will be dictated by your product. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

David Teten

DECEMBER 3, 2019

Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. Russell Rothstein, Founder and CEO, IT Central Station , a product review site, said, “We see VCs on our site very often. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. Many smaller businesses with the Founder in charge of sales (we didn’t refer to Founders in the same way twenty years ago!) Prediction: Watch this space.

Social Media 63

Social Media Channel Technical Review Sales 63

VC Cafe

OCTOBER 23, 2022

The discussion that ensued was insightful and I thought it would be worth sharing it here for founders who are dealing with a similar issue. In this post, I will cover why revenue is important, why it’s a bad north star KPI and what startup founders should consider when choosing a North Star Metric (NSM).

Metrics 179

Metrics Revenue B2C Portfolio 179

Hearpreneur

APRIL 21, 2024

6- The cannabis industry Photo Credit: Scott Lynch For over a decade, I as a founder have immersed myself in the cannabis industry , a sector filled with complexity and unique challenges. Technology can streamline these processes not only for the events industry but also for B2C companies shipping products to customers.

Artificial Inteligence 84

Artificial Inteligence Technology Entrepreneur Analytics 84

ConversionXL

FEBRUARY 10, 2021

What types of demos are used, and are there correlations between B2B and B2C demo usage? Let’s dive into the data and trends in this case study to help determine what kind of demo and format might be best for your business: 71% of the companies in this sample are B2B companies, the remaining 29% being B2C or a hybrid of B2B/B2C.

Product 120

Product B2C B2B Email 120

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. TripAdvisor, in effect, was a model lean start-up with an engineering-driven, product-focused founder. Whether its an internally built effort or something you incubate through an acquisition (we’ve acquired over a dozen companies), keep it separate operationally.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . A marketer will help the founders to create the larger vision and story for the company, craft the desired brand essence and values, and explore various go-to-market approaches.

B2C 145

B2C Marketing Stealth 145

VC Cafe

SEPTEMBER 24, 2021

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce. Israeli unicorn landscape 2021 - including recently 'graduated' unicorns that exited via acquisition, SPAC or traditional IPO.

Lock-up Period 218

Lock-up Period Merger IPO 218

ConversionXL

MARCH 21, 2017

Here’s how Misha Talavera , founder of NeoReach , put it in AdWeek : Misha Talavera: “In fact, we see so many that we’re unconsciously tuning them out, a phenomenon called “banner blindness.” Treat it like any other acquisition growth experiment. Cost per Acquisition. Image Source. Rules of Engagement with Influencers.

Marketing 78

Marketing B2C Social Media Channel 78

View from Seed

AUGUST 2, 2017

For this reason, we’re excited to announce that we have closed on NextView’s $50M third fund, with a mission to champion founders who are redesigning the Everyday Economy. . While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

The Next Web

OCTOBER 17, 2013

Rather, as Jason Jacobs, CEO and founder of Boston-based startup Runkeeper suggests, think about whether their comments can be useful in the future, and tell your customers,”Not yet.”. In typical B2C companies, that might be more straightforward, but for non-B2C companies, it can take a little bit more work.

Customer 128

Customer B2C Startup Early Stage 128

Software By Rob

OCTOBER 14, 2010

Im a serial web entrepreneur here to share what Ive learned in my 11 years as a self-funded startup founder. But I didn’t limit that comment to B2C software. Follow me Startups for the Rest of Us. If youre trying to grow your startup youve come to the right place. I would include B2B software for small businesses.

Software Review 77

Software Review Marketing Technical Review Software 77

online.wsj.com

SEPTEMBER 23, 2012

Consider Daniel Dreymann, a founder of Goodmail Systems Inc., In early 2011 an acquisition by a Fortune 500 company fell apart. And companies that didnt survive might have closed their doors for reasons other than failure, for example, getting acquired or the founders moving on to new projects. Consumer Services (B2C).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Software By Rob

AUGUST 18, 2010

Before: After: And thenI ran into a Mixergy interview where 37signals founder, Jason Fried, talks about their free plan (6:00 into the interview): “… The majority of the revenues for our products come from people who sign up for the paid versions upfront. I saw that 37signals had hidden theirs.

Software Review 78

Software Review Software Revenue Cofounder 78