ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. He loved the book & the CRO mindset right away because it’s specific, measurable & results driven.

Conversion 124

Conversion eCommerce Technical Review Software Review 124

ConversionXL

FEBRUARY 11, 2020

Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions. I still use hashtags for tweeting my articles but keep conversion-oriented tweets (i.e., How to earn clicks and conversions on Twitter.

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? It’s been good for measuring growth so far, but you’ve identified that 80% of your users are on the free plan, and it’s time to focus on conversion. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Drill down to determine which metrics contribute to your goal: revenue per user, number of paying customers, churn, and new customer acquisition. At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc. The results?

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

OCTOBER 6, 2020

In his new book, “Tech Debt 2.0 : How to Future Proof Your Small Business and Improve Your Tech Bottom Line” , senior global business and technology executive Michael C. Here is some of our conversation: Most of us are familiar with the term technical debt. What exactly do you mean by “Tech Debt 2.0”? Tech Debt 2.0

Technical Review 246

Technical Review Small Business Software Review Security 246

Both Sides of the Table

APRIL 9, 2019

Once organizations scale they inevitably implement systems to make booking shared spaces more streamlined and usually more democratic?—?the the general procedure being that you “book a meeting room” by the hour via a scheduling system.

Product 214

Product Software Review Technical Review Security 214

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

MAY 15, 2019

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Leverage your customer conversations to predict and validate your business model.

Startup 245

Startup Angel Investor Technical Review Incubator 245

ConversionXL

MAY 25, 2016

When you’re looking at buying a book on Amazon, you want to know how many people bought the book and also how many thought the book was excellent (as well as why those who rated it poorly did so). increase in conversion rates. How Do People Consume Product Reviews? Reviews are a form of social proof. Quantity Counts, Too.

Software Review 80

Software Review Conversion Video SEO 80

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. Gross margin positive !=

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. Conversions, engagement, and revenue increased across the board. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

YoungUpstarts

OCTOBER 4, 2015

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

MAY 31, 2019

He’ll be speaking at this year’s Lean Startup Conference , and also has a new book (for which I very happily wrote a short foreword) coming out next month: Secrets of Sand Hill Road: Venture Capital and How to Get It. Your new book, Secrets of Sandhill Road , is literally subtitled Venture Capital and How to Get It ? but globally.

Lean 108

Lean Venture Capital Conversion IPO 108

Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level. How profitable is my product or service? We recently added Richard Mumby to our leadership team.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. How to create a marketing playbook.

Campaign 149

Campaign CTO Marketing Social Media 149

ConversionXL

AUGUST 13, 2019

Chances are you’ve been told to focus on metrics like: Monthly Recurring Revenue (MRR); Lifetime Value (LTV); Customer Acquisition Cost (CAC). While email acquisition generally measures the strength of your top-of-funnel content, this conversion metric is heavily influenced by your mid-funnel content (e.g. Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Duct Tape Marketing

MAY 17, 2023

Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. We've got our final tonight actually, and we will be up there in front of those students side by side, just as we are here in this conversation.

Sales 92

Sales Technical Review Minnesota Conversion 92

Duct Tape Marketing

SEPTEMBER 4, 2023

Track Conversions That Matter Not all conversions are created equal. By concentrating on these vital conversions, you can align your marketing strategies to support these actions specifically. Better yet, if you'd rather we handle the strategizing for you, book a call with us.

Metrics 56

Metrics Small Business Software Review Green 56

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We re-ran tests.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations!

Analytics 154

Analytics Marketing Social Media Technical Review 154

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. The first edition of Bullseye Marketing was named one of the best marketing plan books of all time by book Authority.

B2B 82

B2B Marketing B2C ChatGPT 82

Startup Professionals Musings

JANUARY 18, 2014

You can review all the specifics of this approach in a book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur''s Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Leverage your customer conversations to predict and validate your business model.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

Startup Professionals Musings

MAY 12, 2017

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Leverage your customer conversations to predict and validate your business model.

Startup 161

Startup Angel Investor Technical Review Incubator 161

Steve Blank

OCTOBER 26, 2021

Peter Crowley, “ Book Review: Stephen Kotkin’s Armageddon Averted ” Inquiries Journal , 2010. Slides 10-12 led the conversation about the end of the Cold War & Collapse of the USSR. Some are actively pursuing acquisition of weapons of mass destruction (nuclear, chemical, biological). Class 3 Required Readings.

Technical Review 297

Technical Review North Korea Iran Russia 297

Startup Professionals Musings

SEPTEMBER 25, 2022

Here are some examples from their book and my experience of the many indicators, challenges that entrepreneurs will probably recognize, which highlight the value and need for increased focus on the human element: Collaborative team sessions seem to drag on. Investments and acquisitions fail. Disruptive office politics start to show.

Leadership 357

Leadership Due Diligence Acquisition Demand 357

Startup Professionals Musings

DECEMBER 20, 2012

You can review all the specifics of this approach in a recent book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Leverage your customer conversations to predict and validate your business model.

Startup 296

Startup Angel Investor Technical Review Incubator 296

Startup Lessons Learned

DECEMBER 1, 2014

He’ll talk about making a profit and making a difference in a conversation with New Media Ventures’ Christie George. Ben Horowitz ’s book The Hard Thing About Hard Things is driving the conversation around startup management this year. Todd Park convened the team that saved Obamacare. Eric Ries will interview him.

Lean 165

Lean Fractional CTO Part-Time VPE Fractional VPE 165

Startup Professionals Musings

JANUARY 9, 2022

Ric Dragon, an expert in online marketing, in his classic book. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Identify the communities for these micro-segments. Pick the ones that fit your desired outcome.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Steve Blank

JANUARY 14, 2021

If you’re in the DoD and conversant with the National Defense and Military strategies and have read Chris Brose’s book The Kill Chain , none of this will come as a surprise. This, of course, will require the difficult conversation of what legacy systems will be retired. Lessons Learned. A few takeaways from our speakers.

Technology 409

Technology China Artificial Inteligence Acquisition 409

ConversionXL

APRIL 28, 2020

I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. An SDR books an initial meeting with the prospect and creates a new deal in HubSpot to begin tracking the sales process. Honorable mention: The DemandGen Framework.

Demand 101

Demand Revenue SQL B2B 101

Steve Blank

NOVEMBER 30, 2022

But having been in the middle of this conversation when I served on one of the Defense Department’s advisory boards, I understand why the Pentagon can’t count. This article previously appeared in War on the Rocks. In the past, headlines about the Pentagon failing its financial audit again would never have caught my attention.

Advisory Board 362

Advisory Board Artificial Inteligence SBIR Government 362

Duct Tape Marketing

APRIL 29, 2024

12:00] How do the illustrations in the book augment the entire message? [14:39] 18:52] Talk about the easter eggs laid across the book for reader to discover? [22:53] Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. This is John Jantsh.

Entrepreneur 52

Entrepreneur Cofounder Early Stage Artificial Inteligence 52

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116