Startup Professionals Musings

JUNE 10, 2016

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. They usually get chastised and declined for ignoring the realities of the retail channel. The right channel for marketing and distribution is one of the basic “four Ps” of business (product, promotion, price and placement).

Channel 120

Channel Distribution Partner Acquisition 120

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. Paid Acquisition. When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. And while you can share content across your own social channels or in newsletters, promotion is handled by the source.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

YoungUpstarts

FEBRUARY 13, 2019

If you can’t keep the customers who sign up with you, you’re going to quickly find yourself in trouble. I get calls all the time from clients struggling to retain new customers. The point is, before you change your pricing, you need to dig deeply into what’s really driving your customers away.

Customer 173

Customer Technical Review Retention Acquisition 173

YoungUpstarts

OCTOBER 4, 2015

Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz. Defining Social CRM. The Social CRM Process.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy goes deeper into customer relationships to uncover opportunities that engage, activate, and retain. This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. Your customers want different things.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Yet I still see expense budgets based on traditional channels, with no strict metrics on cost of customer acquisition by channel, or lifetime customer value. Excessive support and return activities.

Technical Review 306

Technical Review Metrics Social Media Channel 306

ConversionXL

FEBRUARY 3, 2022

Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. What is growth hacking?

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. And the revenue from your existing customers alone may not be enough to cut it. . Marketing/advertising channels. Every startup entrepreneur wants to see their company grow.

Startup 127

Startup Retention Acquisition Agile 127

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Haystack

JUNE 5, 2018

With nearly 30M users, over 85M code repositories, and marquee technology customers like Amazon, Google, Microsoft, and Apple, among others, GitHub’s ubiquity made it invaluable. After being installed in 2014 as Microsoft’s new CEO, Nadella has turned around the Seattle ocean liner on a new course after the Ballmer regime.

Acquisition 71

Acquisition Azure Open Source Seattle 71

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Expand into key new sales and delivery channels.

Customer 359

Customer Institutional Investors Channel Acquisition 359

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

Customer 130

Customer Channel Design Retention 130

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring?

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Use referral programs to attract new customers and reward your current ones 7. Both are critical.

eCommerce 129

eCommerce Marketing Social Media Retention 129

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2014

If you’ve gotten 100 customers you can probably get another 100 in a similar way. One way to understand why 2x is plausible but 20x requires innovation, is to observe that the actions that got you your first 10 customers are probably not sufficient for generating 100, even though they’re probably sufficient for getting another 10.

Software Review 300

Software Review Technical Review Startup Channel 300

Steve Blank

OCTOBER 15, 2019

Disruption today is more than just changes in technology, or channel, or competitors – it’s all of them, all at once. Once upon a time every great organization was a scrappy startup willing to take risks – new ideas, new methods, new customers, targets, and mission. Companies Run on Process.

Government 317

Government Technical Review Acquisition Metrics 317

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Founder 424

Founder Product Cofounder Acquisition 424

View from Seed

SEPTEMBER 12, 2017

The old brands and distribution channels are dead or dying. But while that particular model has seen success, it certainly won’t be the only way that companies will be able to create greater personalization and serendipitous discovery for their customers. Most apparel purchases are now in some way influenced by the internet.

Internet 209

Internet eCommerce Bankruptcy Technical Review 209

ReadWriteStart

MAY 26, 2022

You also should figure out what your customers’ specific needs are and which of those needs aren’t being met that align with your organization’s core expertise. In software, those avenues are your customers, industry, employees, and the broader trends associated with current events.

Software 171

Software Japan Agile Employee 171

Startup Professionals Musings

MAY 15, 2019

Steve Blank via Flickr by jdlasica I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution.

Startup 245

Startup Angel Investor Technical Review Incubator 245

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Most businesses, even Mixpanel’s paying customers, retain Google Analytics. You’ll be able to see which channels (paid, organic, social, etc.) Acquisition. Anything else is merely a list of data points.

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

NOVEMBER 23, 2022

This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. What are the priority customer problems and opportunities? This defines what to test by adapting to the customer priority. How will you act? Put your solution in the context of their life.

B2B 94

B2B Marketing Curation PPC 94

Up and Running

SEPTEMBER 14, 2021

Sales is all about how to get more customers, and relationship funnels prioritize establishing a genuine connection with your customers. To boost customer engagement and prepare them so that they can be presented with your offer, which will be the ideal answer to their problem at the ideal time. Build and define relationships.

Sales 152

Sales Audience Social Media Email 152

ConversionXL

JULY 8, 2021

In this article, we’ll explore how to calculate conversion rates and its application across different channels and customer journeys. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. Context also matters around traffic sources and customer journey stages.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. The idea is that when you work backwards and start with the press release, it’s easier to put yourself in the customer’s shoes.”. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

DECEMBER 2, 2020

Take this snippet from an “ultimate guide” on delighting customers: Empower your potential and existing customers with educational resources, recommendations, and tools for success to build your brand’s inbound experience. Ask Kaleigh: “What’s the most underrated networking channel?”.

Analytics 161

Analytics Acquisition Channel B2C 161

ReadWriteStart

AUGUST 18, 2020

Small businesses, medium-sized ventures, and international enterprises in different niches are actively rethinking operateions and how to address customer needs during the Coronavirus recession. On the other hand, banks try to give their customers psychological relief by promoting full transparency and clarity in financial processes.

Global 179

Global Technical Review Analytics Mobile 179

Startup Professionals Musings

APRIL 11, 2022

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. I look for evidence of the nine major elements of the model canvas, as paraphrased here from the author’s key points and how they apply to teams: Customer segments.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Women Entrepreneurs Can

MARCH 13, 2024

A loyalty program allows restaurants to connect with customers and build brand trust. It also helps businesses stand out in a saturated market by rewarding their best customers and increasing repeat business. Loyalty programs provide data on each customer, including their dining history, dietary preferences, age, and location.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. CAC can be calculated with the following formula: Total Spend on Acquiring Customers / No. of Customers Acquired. But “Total spend on acquiring customers” can be ambiguous. The freemium version influences acquisition of new users.

Acquisition 135

Acquisition Churn Rate Cost Customer 135