Both Sides of the Table

NOVEMBER 14, 2017

How long does it take me to pay back my original customer acquisition costs? Whereas New York City has very high real estate costs and very high salaries, launching in Chicago and D.C. How profitable is my product or service? What sized team can I afford in order to sell, market & provide service to these customers?

Operations 286

Operations New York City Technical Review Startup 286

David Teten

JANUARY 19, 2021

This structure allows for alignment on the front end, and real-time flexibility for performance metrics,” says Samira Salman , a family office investor and advisor. . Flexible VCs have created structures based on other company performance metrics than revenues, such as profits or founder salaries. Flexible VC 102: Variations.

Cofounder 78

Cofounder Technical Review Equity Dividend 78

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient.

Entrepreneur 119

Entrepreneur Metrics Technical Review North America 119

YoungUpstarts

DECEMBER 7, 2017

There isn’t a perfect metric for how much you should spend on digital marketing, as it really depends if your goal is building a brand (optimize for impressions on your website), closing sales (optimize on conversion rate), keeping cost low (optimize for cost of acquisition) and much more.

Campaign 145

Campaign San Francisco Technical Review Flash 145

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) That would mean the 1100 new customers in March are the result of February’s acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

David Teten

APRIL 1, 2021

Relationships with Venture Partners, Entrepreneurs in Residence , and other non-salaried personnel who can help your companies. For instance, tracking ‘months-of-runway’ combined with the month-over-month change to that metric allows us to rapidly identify companies that may be distressed. AskAnything.VC

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

YoungUpstarts

SEPTEMBER 7, 2014

Because of these nuances, startups selling to enterprise customers must be even more diligent in tracking the right growth metrics. Here are a few metrics your startup should be watching: 1. The payback period is the amount of time it takes to recoup your acquisition cost. Lifetime Value/Cost of Acquisition.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

YoungUpstarts

APRIL 5, 2019

But flattering media attention too easily shifts focus away from the metrics that matter. Call me old school, but I believe in metrics like growth, revenue, and profit. All other metrics are irrelevant. Growth rates don’t pay employee salaries. They’re ripe for acquisition. They reach profitability more quickly.

Valuation 162

Valuation Cofounder Metrics SEC 162

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.”

Metrics 84

Metrics Startup Churn Rate Forecast 84

Both Sides of the Table

DECEMBER 27, 2011

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. To grow faster businesses need resources in today’s financial period to fund growth that may not come for 6 months to a year.

Startup 418

Startup Revenue Technical Review Flash 418

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Plus, there’s all the other costs — R&D to build the stuff, office space, executive salaries, billing, legal, finance, HR, tech support, account managers. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Drastically reduce the cost of customer acquisition.

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

JULY 31, 2014

Think about big categories: salary, marketing, sales, rent, utilities. Then I always mention CAC, customer acquisition cost. Peter Thorsson: I think we got one question for you both if you don’t mind on the customer acquisition cost points. It’s the same thing with expenses. Again, do not put 300 lines of expenses as your goals.

Software Review 74

Software Review Sales Acquisition Small Business 74

Ben's Blog

JANUARY 19, 2011

Types of Acquisitions. For the purpose of this discussion, it is useful to think about technology acquisitions in 3 categories: Talent and/or Technology— when a company is acquired purely for its technology and or its people. These deals are typically valued (at least in part) by their financial metrics and can be extremely large (e.g.

Acquisition 78

Acquisition Technical Review Intellectual Property Silicon Valley 78

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). Their quotas may be as low as $400-500K, but their salary at target might be only $80-100K. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

MAY 27, 2022

They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. Because the best marketers have their own perspective on everything from metrics to channels to branding. Sometimes, this will be across the full marketing spectrum.

Demand 95

Demand Management B2B Campaign 95

Occam's Razor

JANUARY 2, 2013

On top of the graph click on Select A Metric and choose Goal Conversion Rate. Did you realize your acquisition was distinct on mobile? It has unique built in drill-downs, customized metrics that give you the ability to deeply analyze mobile data by devices, search behavior and content content consumption (click on each tab).

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

Pascal's View

DECEMBER 19, 2012

I’d like to know what percentage of those acquisitions are takeunders versus takeovers —a takeunder in this case means that the consideration paid is less than invested capital. That’s the key statistic on the health of the acquisition market from the 42%-of-the-market-seller’s perspective. That’s for sure!

Acquisition 31

Acquisition Merger Dilution Aggregator 31

ConversionXL

SEPTEMBER 15, 2020

It’s also the reason why NPS is a board-level metric—happy customers stay with giffgaff even without the contractual obligation. Some members have reported making large sums of money, paying for weddings, or supporting themselves alongside a full- or part-time salary. The giffgaff payback scheme.

Customer 85

Customer Community Revenue Software Review 85

Occam's Razor

AUGUST 8, 2011

As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you). It hopes to bring all the key metrics into one place (no more hunting and pecking!) Maybe not yet. You need all three.

Customer 122

Customer Analytics Metrics SEO 122

The Equity Kicker

OCTOBER 8, 2012

A company making $1000 a month (a typical number early in YC) and growing at 1% a week will 4 years later be making $7900 a month, which is less than a good programmer makes in salary in Silicon Valley. A startup that grows at 5% a week will in 4 years be making $25 million a month. Sometimes investors are convinced. Sometimes not.

Silicon Valley 149

Silicon Valley IPO eCommerce Valuation 149

Haystack

DECEMBER 26, 2018

Home prices are moving in lock-step with higher salaries, to the point where many investors are hunting for deals outside the area, where teams are now starting off distributed or with a plurality of offices to locate some functions outside of the Bay Area costly square footage.

IPO 76

IPO Private Equity Valuation Acquisition 76

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Transformify also uses machine learning (ML) to match candidates to jobs based on their skills, preferences, location, availability, and salary expectations. Provides analytics and reporting on hiring and retention metrics.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Key Metrics: Map Overlay Visualization. Seven more!

Analytics 60

Analytics Customer Metrics eCommerce 60

This is going to be BIG.

MARCH 30, 2015

That would actually be pretty good for the talent market--it would bring salaries back down to normal. Instead of paid acquisition fueling an up and to the right hockey stick, these companies would grow organically. They might even find themselves operating more efficiently than they ever had been--newly focused on core metrics.

Hockey Stick 60

Hockey Stick Valuation Startup Maryland 60

K9 Ventures

APRIL 9, 2014

They’re starting to use similar metrics and structures as what the old Series A folks used to. 6M-$15M used to scale customer acquisition and revenue) Series B is the new Series C. Now what are the implications of all this? For example, doing equity rounds only, no convertible notes, leading rounds and taking on board seats.

Mezzanine 134

Mezzanine Seed Stage Early Stage IPO 134

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Earn more affection. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

Steve Blank

OCTOBER 24, 2017

While 20th century metrics were revenue and profit, today it’s common for companies to get acquired for their user base. Facebook’s ~$20 billion acquisition of WhatsApp, a 5-year-old startup that had $10 million in revenue, made no sense until you realized that Facebook was paying to acquire 300 million new users.).

Founder 245

Founder Technical Review CTO Hire IPO 245

Hippoland

JANUARY 8, 2014

I wish I could quantify morale, because morale is the most overlooked metric in startupland , but is the most important. . When I still had no income, my husband, on his post-doc salary, made our household work. In those cases, I didn’t do a good enough job trying to keep morale up with everyone who mattered.

Cofounder 74

Cofounder Startup Salary Founder 74

Hippoland

JANUARY 8, 2014

I wish I could quantify morale, because morale is the most overlooked metric in startupland , but is the most important. . When I still had no income, my husband, on his post-doc salary, made our household work. In those cases, I didn’t do a good enough job trying to keep morale up with everyone who mattered.

Cofounder 74

Cofounder Startup Salary Founder 74

Occam's Razor

SEPTEMBER 30, 2008

I have tried to find some metric that mixes Y/Y and M/M, but to no avail. Here's me comparing performance of this blog over two years for the Visitors metric: Overall happiness reigns, I think. So talk to your Marketers, Boss, Cleaning Lady, the dudette you replaced at half her salary! Get the tribal knowledge, paste it in.

Analytics 68

Analytics Metrics Search Florida 68

Up and Running

NOVEMBER 12, 2018

Key metrics. Going smaller, use key metrics to ensure that your business is on track to reach your milestones. The five key metrics to judge your subscription model’s success are: Churn and churn rate. CAC (customer acquisition cost). Include “employee burden” costs as well—the cost of an employee beyond their salary.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

OCTOBER 3, 2014

These metrics are not the only ones worth tracking, but they will get you off to a good start! But, beyond the forecast, we needed to know what metrics we should be tracking. There are certainly more metrics that you can look at when you’re running a subscription business, but this a great starting point. Churn and Churn Rate.

Metrics 96

Metrics Churn Rate Forecast Revenue 96

ConversionXL

AUGUST 12, 2016

It’s a common acronym that gets thrown around in the SaaS world that’s basically a “businessy” way of saying “important metrics for tracking your business.” The Metrics That Matter. MRR is probably the most critical metric for any subscription business. Customer Acquisition Cost (CAC). Is it starved of leads?

Software Review 48

Software Review Metrics Revenue Acquisition 48