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SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

ConversionXL

Name and role definition. Company name and segmentation. For example, when someone typed in a name, clicking on the “Role” immediately led to the next step. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. This is how the new flow worked: . So what was the issue?

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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. They want to open new offices, generate more revenue, and ultimately, secure higher profitability. . And the revenue from your existing customers alone may not be enough to cut it. .

Startup 127
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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Can you name the top three candidates for key roles in your organization?

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Image source.

Retention 113
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Acquisitions. Growth marketing is about process over tactics.

Marketing 115
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You name the price; I’ll name the terms.

Berkonomics

Offering too little in an acquisition to satisfy the seller? Not only do you save the value of imputed interest, but you most likely will use, resell, collect from your customer, and even earn on the excess sales revenues deposited in your bank before you ever have to pay the supplier. You name the price; I’ll name the terms.

Naming 62
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Fundraising Debt And How To Avoid It

YoungUpstarts

Founders need seed capital to get their operations up and running, and to begin generating revenue. For first time entrepreneurs or new entrants in a market, most initial problems start with failing to meet revenue projections — when product roll out is delayed, for example, or when it takes longer than expected to get revenue traction.

Cofounder 127