SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow
ConversionXL
FEBRUARY 4, 2020
Name and role definition. Company name and segmentation. For example, when someone typed in a name, clicking on the “Role” immediately led to the next step. Our conversion metrics didn’t connect to more important ones: activation rate and, of course, revenue. This is how the new flow worked: . So what was the issue?
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