Remove Acquisition Remove Revenue Remove Social Media Remove Stock
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.

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How to Master Customer Value Optimization

ConversionXL

Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth.

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Are You Wasting Your Marketing Budget?

Up and Running

It’s a precious commodity; your investment into your own company stock. Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Cost Per Lead.

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29 Entrepreneurs Reveal the Pivots They’re Making in Their Business as a Result of Pandemic

Hearpreneur

We asked entrepreneurs and business owners about the pivot they are making as a result of the pandemic and here are the responses: #1- Social media marketing. Demand for e-commerce and social media participation is increasing. Especially during challenging times, retention is significantly more crucial than acquisition.

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. The most common approach is to give bonus points for social sharing. If you own an Apple product, you know what I’m talking about. The “Horseless Carriage Syndrome”.

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2011 May be the Year of the IPO for Social Media

Startup Professionals Musings

He says that you should never consider a public offering unless you are confident that the company will deliver increasing profits and revenue after the offering, so that the public buyer can anticipate a gain. Usually a small company can sell about 20 percent of its stock in an IPO. Do you need the IPO for your acquisitions strategy?

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Factors To Consider When Creating An Acquisition Strategy As A Tech Startup

YoungUpstarts

The goal of most startup companies is to increase their market share and revenues. For most of those that manage to grow big, acquisition of other companies plays a major role in their success. While many businesses are aware of the importance of importance of acquisitions as a growth strategy few get it right when making acquisitions.