crowdSPRING Blog

NOVEMBER 27, 2012

If you don’t know which segment of the market you will target, how will you advertise? … Due to the relatively small potential contract values in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Small Business 110

Small Business Marketing Startup Silicon Valley 110

ConversionXL

AUGUST 19, 2016

There are 3 steps marketers can follow to start connecting specific users’ mobile and desktop behavior: Aggregate audience data. Aggregate Audience Data. Google’s Advertising ID : A user-resettable, unique, anonymous ID for advertising, provided by Google Play services for Android devices. Mobile RTB.

Mobile 48

Mobile Technical Review Software Review Metrics 48

This is going to be BIG.

FEBRUARY 22, 2010

" For major buyers of display advertising, real-time access to the largest audiences on the internet holds the promise of vastly improved targeting and performance. We have a strong preference for candidates with experience working with advertising systems written in C or C++. " "Hit it."

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” You should be able to convert at least 5-15% of your audience. You have to have some of your own content formats and not just be an aggregator of talent.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Up and Running

NOVEMBER 12, 2020

Actually spending money on advertising or other marketing costs can feel daunting and fruitless, especially when first starting out. Leveraging the power of ML or Machine Learning, AI can help channelize your marketing spending in proper directions leading to a higher return on investment (ROI). Selecting the right advertising channel.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Duct Tape Marketing

JANUARY 7, 2020

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Simply sign up using your Google account, create a channel , and upload your video files.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

NOVEMBER 20, 2014

Stick to providing relevant, timely and interesting information that will be useful to your audience. – David Ehrenberg , Early Growth Financial Services. Stop spending money on aggregation services that, at best, syndicate your content without driving any real eyeballs. – Firas Kittaneh , Amerisleep. Limited, Egotistical Content.

PR 145

PR Small Business SEO Warrant 145

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Austin Startup

APRIL 25, 2017

Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Snap has introduced a panoply of well-regarded features over the years: stories, face and location filters, memories, discovery channels, etc. Now she’s on it every day!

Valuation 48

Valuation Technical Review Forecast Social Network 48

Duct Tape Marketing

OCTOBER 3, 2013

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. What used to come across as a blatant advertisement is not just an aggregation of user testimony, or photos, or a participatory experience.

Media 62

Media Social Media Advertising Audience 62

Both Sides of the Table

JUNE 6, 2012

At the left of the graph is the “head end” of the market, where the “hits” are produced for mass audiences. If audiences liked your music then you had to sell them physically at Tower Records or similar. They own the audience and that is enormous asset to leverage, but more on that in a moment.

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Media South Korea Distribution Technical Review 302

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? See Also 8 Tips For Getting Your Product Into Retail Channels.

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Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

MAY 2, 2017

Remember: All data in aggregate is crap, segment or suck. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. With advertising revenue in a tailspin, it is more important than ever. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. Direct Traffic (I get a lot of it!)

Analytics 133

Analytics Vertical Metrics Web 133

Both Sides of the Table

JANUARY 5, 2016

Multi-Channel-Network. The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. YouTube aggregation isn’t a business. What does that even mean?

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

Both Sides of the Table

JANUARY 17, 2011

The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. I think about how the audience might react and whether if I were in the audience I would be intrigued. I spoke at the NextGen conference last week to a large audience.

Technical Review 356

Technical Review Framework Audience Media 356

Occam's Razor

AUGUST 9, 2016

Develop a Smarter Understanding of Your Audiences. The latter is particularly useful as an aggregated view for senior executives. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. Gain Attribution Modeling Savvy. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

JANUARY 16, 2020

Chernis: With Lately, the way it works is we … First of all, when you connect all of your social channels, we go ahead and we look at a year’s worth of content, and this happens instantly. It’s learning for that specific audience, of that platform. Chernis: So, there’s a coupling between the human and the AI.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments. Assisted/Last Click Conversions.

Analytics 60

Analytics Web eCommerce Metrics 60

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Statistically speaking, you’re probably reading it either through a feedreader or on an aggregator like Hacker News. Email Keeps Your Audience Warmed Up.

Email 54

Email Software Review Software Campaign 54

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure. That is the solution.

Analytics 124

Analytics Channel Metrics Web 124

Duct Tape Marketing

NOVEMBER 9, 2017

How to Create Offline Activity Custom Audiences for Facebook Ads written by Guest Post read more at Duct Tape Marketing. Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads.

Audience 42

Audience Customer SEM Advertising 42

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. I resort to Twitter advertising only rarely—my organic reach is pretty solid. But it’s a nice way to build an engaged audience if you’re just starting out. Check aggregator sites that feature tweets. That said, not everything works.

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

JULY 1, 2013

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. You can't.

Search 135

Search Analytics PPC Green 135

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects.

Customer 156

Customer San Francisco Viral Lean 156

Duct Tape Marketing

JANUARY 4, 2016

Brand ambassadors” seems like a relatively new term; however, they’ve been around as long as advertising and marketing itself (and even long before that). Research shows that people tend to believe other people and review websites more than advertising copy on a company’s website. Listen to conversations.

Affiliate 28

Affiliate Technical Review Advertising Conversion 28

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Image source ). Only Google knows.

Analytics 90

Analytics SQL Metrics Campaign 90

VC Cafe

JUNE 18, 2012

We believe that opting-out of advertising should be an easy, common and legitimate alternative for ad-intolerant users, provided that the content provider can remain as profitable. Unlike other companies, we are a true digital record label, not aggregators. Craze - Company Website.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

FEBRUARY 25, 2014

But trust me, it is better for your career (and, this is a lot less important, but much better for your company/audience :)) to get really, really good at data presentation. PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Social, Surprisingly, Stinks! ].

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

FEBRUARY 7, 2022

We are routinely live testing our ads on YouTube with different creatives to check for effectiveness, or the same ad against different audiences/day parts/targeting strategies to find the performance maxima. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

MAY 19, 2014

I like it because CTR it immediately discourages spray and pray strategies so prevalent in our industry (particularly in display advertising). Task Completion Rate shows you how 100% of your audience did, were they all successful regardless of why they came to the site. By channel] Conversions - Assisted Conversions.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

FEBRUARY 5, 2014

and “How do you know that your audience wants to hear a podcast?” might circulate, making business owners and advertisers alike wary of diving into uncharted waters. However, the research shows that Podcast listeners are a pretty attractive crew for businesses looking to talk to a captive, engaged audience. image source.

Software 100

Software eCommerce Audio Hosting 100

Occam's Razor

JANUARY 30, 2012

It now has a specific audience and a purpose. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience. I named my dashboard: VP, Digital. and Bounce Rate.

Analytics 145

Analytics Metrics API Web 145

Up and Running

MAY 21, 2014

For example, you know blog posts, an events, and even your advertising; I mean, those are typically types of content that you need to think in terms of, certainly for creating awareness, for creating trust - just very specific how-to content. you know, I asked my audience, “What are the best books on sales and selling?”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

SEPTEMBER 15, 2020

Yehoshua has some parting advice on this topic… Yehoshua Coren , Analytics Ninja: “Pro Tip: Add Channel or Source/Medium to your dimensions in the flat table to be able to segment your traffic volume and conversion rate by traffic source.”. Smart optimizers don’t waste time with crappy aggregate data. Conversion funnels.

Analytics 70

Analytics eCommerce Software Review Technical Review 70