Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Personalization is the ultimate differentiation.

Restful 336

Restful Differentiation Social Media Dilution 336

YoungUpstarts

OCTOBER 4, 2015

Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. Adopt a strategy canvas approach (ala Blue Ocean Strategy ) to differentiate your business from the “red oceans” of competitors. 2 Differentiate Social CRM from its components.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ReadWriteStart

MARCH 27, 2019

These oceans, representing mature industries in a free market , are incredibly difficult to enter—at least without paying a price, either in more aggressive marketing and advertising costs or by settling for a smaller market share. One of the more obvious points of differentiation is price. For example: Specific product features.

Differentiation 78

Differentiation Startup Advertising Channel 78

Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Drive that demand into our sales channels.

Startup 310

Startup PR Public Relations Channel 310

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Look at Viddy & SocialCast.

SEM 379

SEM Viral Marketing Widget 379

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. Verticalized Video Understanding – machine interpreted video.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

YoungUpstarts

SEPTEMBER 4, 2014

By exploring customer service initiatives, new sales channels, and private label financing, to name a few, you can attract and keep new customers. Find New Sales Channels. Marketing your business with traditional offline strategies such as television, radio and print advertising can be costly. Improve the Customer Experience.

Customer 168

Customer PPC Software Review Finance 168

YoungUpstarts

AUGUST 16, 2017

While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies. Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency and understand how campaigns are measured.

Advertising 113

Advertising Campaign Channel Differentiation 113

YoungUpstarts

MAY 12, 2017

It is fair to say there is still a place for traditional advertising, but digital is the future for a number of reasons. If you are new to the concept of internet marketing for small business , here are the five main benefits of embracing digital advertising. Online marketing puts the human touch back into advertising.

Advertising 133

Advertising Marketing Social Media Campaign 133

Duct Tape Marketing

JANUARY 4, 2024

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. 20:36] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers?? [21:34] For me, advertising can be kind of seasonal.

Revenue 79

Revenue Advertising Email ChatGPT 79

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. This analysis will give you an idea of where you fit in, which social media channels are the most fruitful, and what you can do to engage your audience. Those marketing channels are (at time of writing) the dominant players in the space.

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

MAY 18, 2023

07:00] How do you differentiate your content based on somebody who is in a potential buying situation? [09:42] 20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] It does it for me, advertising can be kind of seasonal. Like this show?

ChatGPT 92

ChatGPT Advertising Email Viral 92

Duct Tape Marketing

NOVEMBER 10, 2022

In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?

Email 94

Email SMS Marketing Channel 94

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:48] Has design been a key differentiator for Typeform? [3:23] 8:26] What do you feel is your core differentiator? [10:50] Glad to be here, John.

Marketing 76

Marketing Differentiation B2C PR 76

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. Use Sponsored Posts And Product Reviews.

Community 100

Community Social Media Nashville Philippines 100

YoungUpstarts

OCTOBER 13, 2013

It covers community management, listening on social channels, mining of one’s customer database, establishment of a social CRM team, and the invoking of either macro responses (automated activities like birthday coupons) or micro responses (manual interventions like organising a press briefing). m = Measurement, a necessary evil.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Version One Ventures

SEPTEMBER 19, 2012

Companies that score highest in this criteria are typically: E-commerce businesses that fulfill regular needs and offer a differentiated experience or SaaS businesses that help businesses or individuals manage core activities. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

The Startup Magazine

OCTOBER 22, 2019

A successful brand is consistent across many aspects: environment, print, signage, website, online advertising, content publishing, and sales and customer service. When building a brand, every aspect of your business, from your logo to your advertising, should help to reflect this mission statement. Research the Competition.

Reputation 62

Reputation Audience Advertising Social Media 62

Both Sides of the Table

JANUARY 6, 2014

I think that mindset is useful to remind entrepreneurs that it is a shared journey and capital (whether active or passive) is a part of your success and your ability to access it when you need to and for the amounts you need is a very critical differentiator between successful companies and unsuccessful one. how to evolve our management team.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

YoungUpstarts

MAY 10, 2020

You can do anything with a video; advertise a product, make the customers laugh, appeal to their emotions, or even partner up with an influencer to get more product exposure. There are entire Instagram pages, YouTube channels, and even websites dedicated to the art of humor. Humor in advertising works. The bottom line?

Video 235

Video Advertising Differentiation Audience 235

Up and Running

MAY 3, 2021

Many local businesses rely on word-of-mouth, local out-of-home (OOH) advertising, or high street footfall to get customers. Now, in a post-COVID world, OOH advertising and customer footfall have become less valuable. But alongside this, you should also improve your accompanying digital channels too.

SEO 147

SEO Vertical Metadata Forecast 147

The Next Web

FEBRUARY 3, 2014

This is native advertising in real life, on a real website, acting as a key player in the race for the strongest, viral, engaging content. Native advertising evokes an organic experience – one that pays tribute to the design and UX which has and continues to advance the Web. Native advertising is not new. Native to what?

Advertising 139

Advertising San Francisco New York Viral 139

ConversionXL

JANUARY 18, 2022

It’s your reputation and ultimate differentiating factor. Stay relevant with your customer using the right channels and tactics to deliver on the promises outlined in your brand strategy. Do they inspire behaviors that will help you differentiate? Your marketing strategy is what amplifies that brand.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

FEBRUARY 23, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. So, so what was kind of were, was that a real differentiator for you as a CPA or was podcasting just a side gig? So, so what's been your history. It could be, yes.

CPA 93

CPA Technical Review Hosting Audio 93

YoungUpstarts

JULY 2, 2020

A next positive step is to make sure the content you are sharing is memorable and differentiated from the others.” Be flexible: Try new avenues and channels to find what works and what doesn’t. Hopefully in the future, after building up a positive relationship with them, you can convert them into loyal clients.

Marketing 262

Marketing Metrics Channel Differentiation 262

YoungUpstarts

SEPTEMBER 3, 2020

Many entrepreneurs fresh-of-the-boat mistakenly assume that the marketing aspect for their startup consists merely of a few Facebook and email advertisement campaigns. Still, without an effective marketing pitch and clever advertising to the right customer segment, your chances of success are slim.

Marketing 147

Marketing Startup PR Campaign 147

YoungUpstarts

APRIL 20, 2020

Shelve the hype on past successes and focus on creating new and differentiated offerings. Leverage digital channels to stay in touch and ensure that your employees and customers know what you are doing to remain open for business. Continue to push ahead with marketing where it makes sense and adapt your strategy accordingly.

PPC 204

PPC Operations Differentiation Framework 204

The Next Web

FEBRUARY 1, 2014

Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. Since the marketing industry is so vast, there are many areas of expertise that a professional can become familiar with and really own—like wearable tech, social media marketing, mobile advertising and more.

Leadership 146

Leadership Marketing Social Media Audience 146

YoungUpstarts

AUGUST 9, 2012

Sales can’t be made without including expenses for rent, salaries, advertising, utilities, telephones, freight, maintenance, taxes… depending on the nature of your business, the list might go on. Differentiation is almost always a better strategy: Offer superior products and/or services that customers are willing to pay more for.

Sales 190

Sales .Net Cost Advertising 190

Duct Tape Marketing

DECEMBER 28, 2022

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right? So, so what's been your history?

Audio 50

Audio CPA Technical Review Hosting 50

Duct Tape Marketing

DECEMBER 10, 2019

From your website to social media to video platforms to paid advertising, there are dozens of channels for you to explore. When prospects or customers reach out to you via any channel, you must respond quickly and effectively. With so many marketing channels in place, you can’t leave customers’ paths to chance.

Customer 51

Customer Technical Review Social Media Search 51

The Startup Magazine

FEBRUARY 24, 2022

Innovative uses using 3D rendering bring your content to life and helps differentiate your business. Fortunately, more and more marketers are finding ways to use this technology to facilitate, complement, and enhance their company’s advertising communications. What is 3D rendering? 3D images enhance marketing.

Architecture 123

Architecture Design Video Differentiation 123

ConversionXL

DECEMBER 16, 2020

While “machine learning” has been talked about by marketers and advertisers for years, it’s no longer something you can ignore. Multi-channel attribution is valuable—and difficult. Differentiation Strategy. You must differentiate your company to get it, yet hardly anyone does. Learn how.

Artificial Inteligence 93

Artificial Inteligence Differentiation SEO B2B 93

YoungUpstarts

NOVEMBER 19, 2019

Differentiating Between Revenues and Sales. Flooding the market with your advertising isn’t the most effective way to make this option productive. You will want to study the financial impact on the expenses setting up these new channels that can incur and evaluate them against the potential profits. Increase Your Marketing.

Revenue 165

Revenue Sales Warrant Differentiation 165

Up and Running

MARCH 5, 2020

To be successful, cannabis brands must find ways to differentiate themselves to consumers. . Understanding the consumer goes way beyond how to reach or properly develop content for advertising. Acquiring new customers is challenging for most industries; however, it is especially difficult for the cannabis industry.

Customer 96

Customer Differentiation Equity Audience 96

Duct Tape Marketing

APRIL 14, 2024

Your fractional CMO should lead this process, working with your team or your leadership and their implementation team to identify the most effective tactics and channels for reaching your target audience. We’re going to study how we’re gonna differentiate. We call our strategic process Strategy Firs t.

Hiring 80

Hiring Leadership Differentiation Cost 80