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53 Questions Developers Should Ask Innovators

TechEmpower

Ads, Viral/Social, SEO)? Social Integration/Viral Outreach Is your application tied into any social networks? What about other kinds of viral outreach? Do you rely on affiliates? Graphic design? UI/UX design? Who are the other stakeholders involved? How will you be taking this to market? A Product Manager?

Developer 520
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How concerned are we about design for mobile? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Social Integration/Viral Outreach - are you integrating in some way with social networks? Affiliate tracking?

Developer 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

How concerned are we about design for mobile? Obviously, it's far simpler to aim for browser-based systems and basically aim your design to work okay on mobile devices with some additional effort on the part of the user. Social Integration/Viral Outreach - are you integrating in some way with social networks? Affiliate tracking?

Developer 384
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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. "We're going to get reviews on blogs.".

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Neither would have achieved virality had customers not received something tangible for their efforts. Like Slack, Canva launched with two things in its favor: it was different from anything around at the time (a design platform for non-designers), and it had a freemium business model. No short order! Webinars are cheap to run.

Retention 113
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. This type of “affiliate” traffic might represent 20% of your overall traffic. So you either need to invest millions or partner with a “tools company” designed to help you promote and distribute video. Set design. Post-Production.

Video 339
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[Review] The Social Customer

YoungUpstarts

Nor to achieve the greatest “virality” in our digital campaigns. This philosophy of designing processes, workflows and experiences around the customer rather than the company is the key pillar of Social CRM (SCRM). Social Commerce – actual conversation to sales, customer reach and group marketing efforts, often by affiliates. #4