YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

The Startup Magazine

JULY 9, 2020

Audiences to find you and click on your website link. Improve traffic figures, metrics and digital performance. Help create New Sales channels and Revenue generating models. SEO is the process of ranking your website for your industry-relevant keywords on search engines. The higher you rank, the better will be your-.

Social Media 92

Social Media PPC Marketing SEO 92

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

JUNE 20, 2019

The best video hosting platform varies business by business, depending on factors like: How often you’re uploading; How you plan to use the video; The viewing experience you want to give your audience; The analytics you need; The cash you have to spend. Simply sign up using your Google account, create a channel , and upload your video files.

Hosting 127

Hosting Video Technical Review Software Review 127

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Cote says: “Know your audience. Social media is our primary marketing channel,” Cote says. Allyson offers a concise description of what Maternova does: “We’re almost like Amazon in the sense that we’re click-and-ship.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. Contextualize all available data relative to aggregate spend. Of course not.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. … You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). Before you create this segment you should go checkout your All Traffic Sources report and see how your web analytics tool is capturing various channels people show up from. Perhaps you are an exception.

Analytics 118

Analytics Web Social Media Search 118

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. In other words, they have learned to grow renewable audiences. First of all, it means that most aggregate measures of success, like total revenue, are not very useful.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

ConversionXL

AUGUST 19, 2020

The first step is to establish communication channels between teams and set expectations about when and how to use them. a top-line conversion or revenue target) and recognize both teams’ contributions—regardless of which channel generated the most conversions in a given period. Are we able to create incrementality across channels?

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. Develop a Smarter Understanding of Your Audiences. At this point you'll be a little confused about some metric or the other. Awesome, right? Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

MAY 1, 2014

> Know your audience. Your plan should be written in a language that your audience will understand. Milestones and Metrics. You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. See Also 8 Tips For Getting Your Product Into Retail Channels.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

APRIL 13, 2015

You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder.

Analytics 60

Analytics Web eCommerce Metrics 60

Startup Lessons Learned

SEPTEMBER 19, 2009

When Dave presented this to the White House and State Department audience, he got a favorable reaction. 2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. Thats when the second piece clicked, a few hours later.

San Francisco 150

San Francisco Founder DC Washington 150

Ben's Blog

JUNE 3, 2024

customer data platforms, websites, style guides), as well as second- and third-party sources like pixels, UTM codes, lookalike audiences, referrals, and more. This is because workflows — the tracking of projects, collaborations, and iterations; aligning a brand’s voice across content; offering performance metrics, etc.

Software 89

Software Sales Marketing Vertical 89

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Structure, purpose, audience (oh my!).

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Custom dimension and metrics. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

Occam's Razor

JULY 1, 2013

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. You can't.

Search 135

Search Analytics PPC Green 135

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

FEBRUARY 25, 2014

But trust me, it is better for your career (and, this is a lot less important, but much better for your company/audience :)) to get really, really good at data presentation. PS: The data in the graph is cool, you can see my brief analysis on my LinkedIn Influencer Channel: Email Still Rocks! Yes, cost per click is metric.

Analytics 144

Analytics Search Metrics Web 144

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 7, 2022

We are routinely live testing our ads on YouTube with different creatives to check for effectiveness, or the same ad against different audiences/day parts/targeting strategies to find the performance maxima. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels.

Analytics 101

Analytics Programming Global Campaign 101

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Increased inbound links. Inbound links are the lifeblood of SEO.

SEO 159

SEO Analytics Social Media Metrics 159

Brandanew

JANUARY 8, 2016

In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Are you reaching the right audience? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

JANUARY 14, 2016

The Real Metric: Install-to-[Value]. Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

FEBRUARY 5, 2014

To be fair, “familiarity” and “Ever listened to” aren’t really great metrics that translate to consumption. and “How do you know that your audience wants to hear a podcast?” However, the research shows that Podcast listeners are a pretty attractive crew for businesses looking to talk to a captive, engaged audience.

Software 100

Software eCommerce Audio Hosting 100

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

DECEMBER 3, 2018

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. ” [Tweet It!]. Setting Up Your Google Analytics. Here’s a graphical summary… Image Source.

Analytics 48

Analytics eCommerce Software Review Technical Review 48