www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Steve Blank

FEBRUARY 25, 2014

We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. The Power of the Investment Readiness Level: Different Metrics for Different Industry Segments. Or watch the video here.). Medical Devices.

Incubator 310

Incubator Intellectual Property Startup Lean 310

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention. Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. What’s the difference between raw and aggregated data in Google Analytics? Event timing.

Analytics 85

Analytics Aggregator SQL Cloud 85

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. So far, so good. Expo SF (May.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Startup Lessons Learned

JANUARY 18, 2010

Many people still find this idea challenging, even for companies that operate solely on the web. While it is somewhat easier to continuously deploy web based software, with a little discipline, desktop based software too can be built to flow. This case presents a further complication: desktop software.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The web rocks!]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Measurement Recommendations for Desired Branding Outcomes.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. First of all, it means that most aggregate measures of success, like total revenue, are not very useful. And yet, their investors are frustrated. Perhaps thats a fallacy?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

Startup Lessons Learned

AUGUST 16, 2010

Early this year, SlideShare launched custom channels. Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

Austin Startup

APRIL 25, 2017

In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Had Facebook not purchased Instagram, Facebook’s aggregate numbers likely would have dipped as millennials have largely abandoned Facebook for Instagram and Snapchat. Let’s look at each figure. 2 years ago my grandmother didn’t have Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. the web is so insanely fluid, 2.

Analytics 94

Analytics Web Non-Compete Metrics 94

Duct Tape Marketing

FEBRUARY 8, 2017

But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. Making Data Sexy written by John Jantsch read more at Duct Tape Marketing. Yes, another cliche.).

Analytics 28

Analytics Aggregator SEO Metrics 28

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They still tend to think of digital as a fulfillment channel. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" " "Are goals metrics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. Dimensions.

Analytics 138

Analytics Metrics Web Framework 138

Startup Lessons Learned

SEPTEMBER 19, 2009

2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.

San Francisco 150

San Francisco Founder DC Washington 150

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Your Web Metrics: Super Lame or Super Awesome? Key Performance Indicators! " and. Let's go.

Metrics 123

Metrics Web Non-Compete Analytics 123

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 1, 2013

Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. Data as in their web analytics tool of choice. Your web analytics tool can't answer that question because it does not have the data, hence you are unable to make the smartest possible decision about your Search success.

Search 135

Search Analytics PPC Green 135

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

ConversionXL

SEPTEMBER 10, 2019

Otherwise, consider using those marketing dollars to scale up your core distribution channel first. For that year, the metrics look amazing. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. A properly scaled marketing channel can 10X your business.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. content, channels, etc.) Anyone can answer, “Which content or channels are most important for each step in the funnel?”.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. .

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

AUGUST 21, 2014

That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. They refer to these differences as “ Red Flag” Metrics (or RFMs). Total number of logins also proved to be an important metric, though not as much so as the former two. times per day on average.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Tons of data "puking", all just aggregates. Of course Yahoo! The Problem.

Analytics 123

Analytics Web Acquisition Metrics 123